EU Roam Like at Home (2025): Fair‑Use Data Limits & Surcharges Explained

29 Oct 2025

Roam Like at Home (RLAH) lets you use your domestic mobile plan across the EU/EEA at your home rates. But there’s a catch many travellers miss: fair‑use policy (FUP) limits for data, and small surcharges once you go over. In 2025, the EU’s cost caps change again, which nudges your minimum roaming data allowance up if your provider applies a FUP cap. This guide gives you a plain‑English calculator you can actually use, realistic examples for light/standard/heavy users, and a checklist to avoid bill shock. We also link straight to the official EU rules, and we update this page (with a banner) whenever the numbers change.

If your trip includes non‑EU stopovers like Switzerland, the UK, Andorra or Monaco, your RLAH rights don’t apply there. See where your plan or an eSIM makes more sense on our live country pages: Destinations. If you need simple, borderless cover across multiple EU countries, a regional eSIM such as Esim Western Europe keeps costs predictable.

Where RLAH applies in 2025

RLAH covers EU member states plus Iceland, Liechtenstein and Norway. It also includes EU outermost regions such as the Canary Islands, Madeira/Azores, and French overseas departments (e.g., Guadeloupe, Réunion, Martinique, French Guiana, Mayotte, Saint‑Martin FR).

It does not automatically cover: - Switzerland, the UK, Andorra, Monaco, San Marino or the Channel Islands/Isle of Man - Microstates not part of the EU/EEA

Some networks voluntarily include nearby non‑EU places in “Europe” bundles—check your operator. If your route is mixed‑region, consider an eSIM covering the gaps. For example: - Crossing the Schengen belt? Esim Western Europe - US trip before/after the EU? Esim United States or Esim North America - Planning France, Italy, Spain city‑hops? See Esim France, Esim Italy and Esim Spain

For the latest official scope and rights, consult the European Commission’s page: https://commission.europa.eu/consumer-protection/telecoms/roaming_en

The 2025 fair‑use rule changes in one minute

Wholesale data cap falls to €1.30/GB (ex VAT) from 1 January 2025.
That number matters because operators use it to calculate the minimum roaming data allowance on unlimited/very‑cheap bundles.
If you exceed your fair‑use allowance (or are flagged for long‑term roaming), providers can add small surcharges, capped at EU‑regulated rates.

The 2025 surcharge caps (maximums)

These are the most your operator can add on top of your normal domestic rate if a fair‑use cap kicks in. All are ex VAT; local VAT is added on your bill. - Data: up to €1.30 per GB - Voice calls: up to €0.022 per minute (outgoing while roaming) - SMS: up to €0.004 per message (outgoing while roaming)

Incoming calls while roaming in the EU should follow your domestic reception conditions (typically free).

Plain‑English calculator: your minimum EU roaming data under FUP

Use this if: - Your domestic plan is unlimited, or - Your plan is very cheap per GB and your operator applies a fair‑use cap while roaming

Step‑by‑step: 1) Find your monthly bundle price without VAT
- If your bill shows €24 with 20% VAT, the ex‑VAT price is €24 / 1.20 = €20.

2) Apply the 2025 formula
- Minimum roaming data (GB) = 2 × (Monthly ex‑VAT price) ÷ 1.30

3) Round down to a sensible whole number (operators often do).

Quick examples (2025): - €10 ex VAT plan: 2 × 10 ÷ 1.30 ≈ 15.3 GB - €15 ex VAT plan: 2 × 15 ÷ 1.30 ≈ 23.0 GB - €20 ex VAT plan: 2 × 20 ÷ 1.30 ≈ 30.7 GB - €30 ex VAT plan: 2 × 30 ÷ 1.30 ≈ 46.1 GB

Important: - This calculator estimates the minimum data your operator must allow if they apply an “open‑bundle” fair‑use cap (typical for unlimited plans). Your operator can be more generous, but not stingier than the formula. - If your plan has a fixed domestic data cap (e.g., 5 GB, 30 GB), you can usually use that full allowance while roaming at domestic rates. Some very cheap large bundles may still be treated as “open” and be capped using the above formula—check your plan’s roaming terms.

How operators apply fair‑use (and why you might see a cap)

Open data bundles: Unlimited or very cheap data plans can be capped for EU roaming using the calculator above. Once you hit the cap, surcharges may apply for more data in the same billing period.
Fixed data bundles: Most users can use up to their domestic data limit while roaming. If the domestic limit is higher than the calculator result and your plan is priced unusually low, your operator may still set a roaming cap around the calculator result.
Long‑term roaming: If you spend more time abroad than at home and use more data abroad over a 4‑month window, your provider can warn you. If your usage pattern continues, they may apply the regulated surcharges. This is to stop permanent roaming on a cheaper foreign SIM.

Pro tips: - Always check the roaming annex of your plan: it will state your EU roaming data allowance and any fair‑use limits. - Watch how your provider counts a “month”—billing cycle vs calendar month can affect when your cap resets. - If crossing non‑EU borders mid‑trip, keep your phone in flight mode until you confirm you’re in an RLAH country, or switch to a regional eSIM.

Real‑world examples: light, standard and heavy users

These scenarios assume 2025 caps and common operator practices. Your own plan may differ—always confirm your exact allowance in your account or app.

1) Light user: 5 GB domestic cap, €12/month (incl. VAT 20%)
- Domestic allowance: 5 GB
- Ex‑VAT price: €12 / 1.20 = €10
- Calculator result: ≈ 15 GB (but you don’t have unlimited)
- Likely EU roaming allowance: 5 GB at domestic rates (because your domestic cap is 5 GB).
- Beyond 5 GB: your operator may block or charge overage/surcharges—check your plan.

2) Standard user: 50 GB domestic cap, €24/month (incl. VAT 20%)
- Domestic allowance: 50 GB
- Ex‑VAT price: €24 / 1.20 = €20
- Calculator result: ≈ 31 GB
- Likely EU roaming allowance: Either the full 50 GB or around 31 GB if your operator treats it as an open/very‑cheap bundle. Many mainstream plans allow the full 50 GB; budget plans may cap closer to the calculator.

3) Heavy user: Unlimited domestic data, €36/month (incl. VAT 20%)
- Ex‑VAT price: €36 / 1.20 = €30
- Calculator result: ≈ 46 GB
- Likely EU roaming allowance: About 46 GB at domestic rates. After that, your provider may add up to €1.30/GB (ex VAT) or throttle per policy.

4) Frequent traveller flagged for long‑term roaming
- If your usage is predominantly abroad for 4+ months, expect a warning SMS. Keep roaming heavily abroad and the operator can add the capped surcharges even before you hit your data allowance.

If you need more guaranteed data across multiple borders, a travel eSIM with simple tiers can be cheaper and clearer than chasing FUP fine print. Compare regional options via Destinations or go straight to Esim Western Europe.

What happens when you exceed the fair‑use allowance?

Data: Your operator can add up to €1.30 per GB (ex VAT) on top of your domestic rate, until your billing period ends or a higher cap/add‑on applies. With 20% VAT, that’s up to €1.56/GB on your bill.
Voice: Up to €0.022/min (ex VAT) for outgoing calls while roaming, if a FUP on calls applies.
SMS: Up to €0.004 per message (ex VAT) for outgoing texts while roaming, if a FUP on SMS applies.
Notifications: Operators must inform you when you approach and reach your data fair‑use limit, and when surcharges begin.
Add‑ons: Many providers sell EU roaming bolt‑ons that reset or increase your allowance. Compare the per‑GB price of an add‑on vs the regulated surcharge; sometimes the surcharge is already the cheapest route, sometimes not.

Pro tips: - Turn off automatic cloud backups, app auto‑updates and high‑bitrate streaming while roaming. - Download maps/playlists on Wi‑Fi before crossing borders. - If you’re heading beyond the EU/EEA (e.g., US), set up a separate eSIM like Esim United States to avoid out‑of‑bundle roaming.

Traveller checklist: do this before you go

Confirm your plan type: Fixed data cap or unlimited? Note the monthly price ex VAT.
Find your EU roaming data allowance: In your carrier app or T&Cs. If “unlimited at home”, check the EU FUP value explicitly.
Calculate your minimum: Use 2 × (ex‑VAT price) ÷ 1.30 to estimate the floor for 2025 if your plan is unlimited/very cheap.
Set data alerts: Enable data‑use notifications at 80% and 100% in your phone and carrier app.
Save key contacts offline: Booking codes, accommodation, travel insurance PDFs.
Cover non‑EU gaps: Add a regional eSIM if your route includes Switzerland/UK/Andorra/Monaco—browse Destinations.

For teams and frequent flyers

If you manage staff on the road, align policies with EU fair‑use to control costs. Options: - Standardise plans with transparent EU FUP terms - Add travel eSIMs for non‑EU legs or heavy‑data roles - Centralise provisioning and spend alerts

See Simology For Business. Resellers and travel partners can access tools and rates via our Partner Hub.

FAQ: EU Roaming Fair Use 2025

1) How do I know what VAT rate to use in the calculator?
Use the VAT of the country where your mobile contract is billed (shown on your invoice). To get the ex‑VAT price, divide your total by 1 + VAT rate (e.g., 1.20 for 20% VAT).

2) Does RLAH cover Switzerland, the UK, Andorra or Monaco?
No. RLAH rights only apply in the EU/EEA. Some carriers include these places voluntarily, but it’s not guaranteed. If they’re on your itinerary, consider a regional eSIM or local plan—see Destinations.

3) Are tethering and 5G included when roaming?
Generally, your roaming experience should match your domestic plan (including tethering and 5G) where technically feasible on the visited network. Some operators restrict hotspot use or cap speeds—check your plan’s roaming section.

4) Will I be charged for incoming calls in the EU?
Incoming calls while roaming in the EU/EEA should mirror your domestic reception conditions (typically free). Outgoing calls and SMS can incur small surcharges only if a FUP is triggered.

5) What changes on 1 January 2025?
The wholesale data cap falls to €1.30/GB (from €1.55 in 2024). That increases the minimum roaming data allowance on unlimited/very‑cheap plans when a fair‑use cap is applied, and lowers any per‑GB surcharges. We update this guide—and display an update banner—whenever the EU changes the caps.

6) I travel every week across borders. How do I avoid long‑term roaming surcharges?
Ensure your usage remains predominantly at home over any 4‑month window, or consider a travel eSIM for the roaming leg so your home SIM isn’t flagged. Business travellers with constant cross‑border use can benefit from dedicated roaming bundles—see For Business.

Next step: Planning multi‑country travel in the EU? Keep it simple with a regional plan—compare options on Esim Western Europe, or browse country‑by‑country picks via Destinations.

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Andes Highlights (3 Weeks): Peru–Bolivia–Chile–Argentina Connectivity

Planning a south america itinerary 3 weeks through the high Andes? This route stitches together Peru’s Sacred Valley, Bolivia’s La Paz and Salar de Uyuni, Chile’s Atacama Desert, and northern Argentina’s quebradas or Mendoza wine country—often by long-distance bus and a couple of short flights. Connectivity is different at altitude: coverage is strong in cities but drops in high passes and salt flats; bus Wi‑Fi is patchy; border towns can be blackspots. The smart move is an eSIM with multi‑country coverage, backed by offline maps, offline translations, and a simple routine for crossing borders by bus without losing service. Below you’ll find a practical, connectivity-first itinerary; checklists to prep your phone, apps and documents; and on-the-ground tips for staying online where it matters: booking transport, hailing taxis, backing up photos, and navigating when the signal disappears.If you’re transiting via Europe or North America, you can also add a layover eSIM to stay connected door-to-door. Start with our country list on Destinations, then follow the steps, and you won’t waste time chasing SIM shops at 3,500 metres.The 3‑week Andes route at a glanceWeek 1: Peru (Cusco, Sacred Valley, Machu Picchu) - Fly into Cusco (or Lima then connect). - Base in Cusco; day trips to Pisac/Chinchero/Maras–Moray. - Train to Aguas Calientes; Machu Picchu visit; return to Cusco or continue to Puno/Lake Titicaca.Week 2: Bolivia and Chile (La Paz, Uyuni, San Pedro de Atacama) - Bus/collectivo via Copacabana to La Paz. - Fly or overnight bus to Uyuni. - 3‑day Uyuni–altiplano tour ending in San Pedro de Atacama (Chile).Week 3: Chile and Argentina (Atacama to Salta or Mendoza/Buenos Aires) - Choose: - North: San Pedro to Salta/Jujuy by bus; fly to Buenos Aires. - Or South: San Pedro–Calama flight to Santiago; bus or flight to Mendoza; onward to Buenos Aires.Connectivity notes (quick): - Cities: generally strong 4G/4G+; 5G in major hubs (Santiago, Buenos Aires). - Altitude/rural: expect long no‑signal stretches (Uyuni, altiplano passes, Paso Jama). - Bus Wi‑Fi: often advertised, rarely reliable. Plan to be offline onboard. - Border regions: networks switch; a multi‑country eSIM avoids sudden loss.eSIM vs local SIMs for a 4‑country tripFor a route with multiple borders and remote legs, eSIM wins on time and reliability.What a multi‑country eSIM gets you: - One plan across Peru, Bolivia, Chile, Argentina (check coverage per country on Destinations). - No passport/SIM registration queues at kiosks. - Keep your home number active on the physical SIM for calls/SMS codes. - Instant top‑ups if you burn data on photos or navigation.When a local SIM still helps: - Long stay in one country with heavy data use (e.g., a month in Buenos Aires). - Dead zones where a different local network performs better (rarely worth the hassle on a 3‑week pace).Practical approach: - Use an eSIM as your primary data line across all four countries. - If you find a specific local network far better in one region, add a cheap local SIM and keep the eSIM as backup.Device readiness checklist (before you fly)1) Check eSIM compatibility and SIM‑lock status on your phone.2) Buy and install your eSIM while on home Wi‑Fi. Keep a PDF/printed copy of the QR code.3) Label lines clearly (e.g., “eSIM Andes Data”, “Home SIM”).4) Turn on data roaming for the eSIM; leave roaming off for your home SIM to avoid charges.5) Set up dual‑SIM rules: data on eSIM; calls/SMS default to home SIM if needed.6) Download offline: Google Maps/Organic Maps for all target regions; language packs (Spanish at minimum); bus/air tickets; hotel confirmations.7) Cloud backups: set to upload on Wi‑Fi only; pre‑create shared albums for travel companions.8) Test tethering/hotspot with your laptop/tablet.If you’re transiting popular hubs, consider a short layover eSIM: - USA connections: add an Esim United States or a broader Esim North America.- Europe connections: Madrid/Barcelona? Use an Esim Spain. Paris or Rome? See Esim France and Esim Italy. Multi‑country layovers? Try Esim Western Europe.City‑by‑city connectivity notesCusco & the Sacred Valley (Peru)Coverage: Good in Cusco city; variable in high villages (Maras/Moray) and along Inca Trail approaches.Tips: Download Sacred Valley maps offline; pin viewpoints and ruins. most taxis use WhatsApp—save your accommodation’s number.Machu Picchu/Aguas Calientes: Patchy to none at the citadel. Upload your photos later; don’t rely on live ticket retrieval.Lake Titicaca: Puno and CopacabanaPuno: Reasonable 4G; bus terminals crowded—screenshot QR tickets.Crossing to Copacabana: Expect a signal drop around the border; have directions saved offline.La Paz (Bolivia)Good urban 4G; the cable car network has decent signal but tunnels do not.Yungas/“Death Road” tours: Mountain valleys cause dead zones—share your emergency contacts with the operator, carry a charged power bank, and don’t plan remote calls.Uyuni and the Altiplano (Bolivia to Chile)Uyuni town: OK 4G; ATMs finicky—use Wi‑Fi for banking apps.Salt flats/lagunas: Assume offline for most of the 3‑day tour. Guides often carry satellite phones; agree a pickup time/place in San Pedro and preload your map route.San Pedro de Atacama (Chile)Town: Solid 4G; accommodations often have Wi‑Fi but speeds vary.Geysers, Valle de la Luna: Offline navigation essential; sunrise trips start before mobile networks wake up in some areas.Salta/Jujuy or Mendoza/Buenos Aires (Argentina)Salta/Jujuy: Good city coverage; quebradas have long no‑signal sections.Mendoza: City 4G/5G; vineyards outside town can be patchy.Buenos Aires: Strong 4G/5G; ideal for cloud backups and large downloads before you fly home.Border crossings by bus: step‑by‑stepThe big ones on this route: Peru–Bolivia (Puno/Copacabana), Bolivia–Chile (Uyuni–San Pedro via Hito Cajón), Chile–Argentina (Paso Jama to Salta or Los Libertadores to Mendoza).How to keep service and sanity:1) The day before:- Top up your eSIM data.- Confirm your plan includes both countries you’re entering/leaving.- Download offline maps for both sides of the border and your town of arrival.- Save bus company WhatsApp and terminal address offline.2) On departure morning:- Keep a paper copy or offline PDF of tickets, insurance, and accommodation proof.- Charge phone and power bank; pack a short cable in your daypack.3) On the bus:- Don’t count on bus Wi‑Fi. Keep your eSIM as primary, but expect drops near mountain passes.- If your phone supports it, enable “Wi‑Fi calling” for later when you reach accommodation Wi‑Fi.4) At the border posts:- Data may be unavailable. Keep QR codes and booking numbers offline.- After exiting one country and entering the next, toggle Airplane Mode off/on to re‑register on the new network.- If the eSIM doesn’t attach, manually select a network in Mobile Settings.5) Arrival:- Send your accommodation a quick WhatsApp when you’re back online.- Recheck your eSIM’s data roaming is on; confirm you’re on an in‑country network, not a weak roaming partner.Pro tips: - Dual profiles: If your eSIM allows, keep a secondary profile for a different network in the same country—helpful in border towns.- Cash buffer: Some border terminals don’t accept cards; download a currency converter for offline use.Offline survival kit (5‑minute setup)Maps: Download regions for Cusco, Sacred Valley, Puno, La Paz, Uyuni, San Pedro, Salta/Jujuy or Mendoza, and Buenos Aires.Translations: Download Spanish for offline use; add phrasebook favourites (bus tickets, directions, dietary needs).Documents: Save PDFs of passports, tickets, hotel addresses; star them for quick access.Rides: Screenshots of pickup points; pin bus terminals and hotel doors.Entertainment: Podcasts and playlists for long bus legs, set to download on Wi‑Fi only.Altitude and your tech: what changesCoverage gaps lengthen: Fewer towers at high altitude; valleys can block signal. Assume offline on remote excursions.Batteries drain faster in cold: Keep your phone warm and carry a power bank (10,000–20,000 mAh).Hotel Wi‑Fi may be congested: Schedule big uploads (photo backups, app updates) for big-city stays like Santiago or Buenos Aires.GPS still works offline: Your blue dot shows on offline maps without data—preload everything.Data budgeting for 3 weeksTypical traveller usage across this route: - Messaging/Maps/Bookings: 0.2–0.5 GB/day- Social and photo sharing: 0.3–0.7 GB/day- Occasional video calls/streaming: 0.5–1.0 GB/dayFor a mixed-use trip, plan 15–25 GB for 3 weeks. Heavy creators should double it and upload over hotel Wi‑Fi when possible. If you work remotely, consider a higher‑capacity plan and a backup eSIM; see our guidance on For Business.Practical route with transport and connectivity cuesDays 1–4 Cusco base: Strong city signal; day trips may be spotty—go offline-ready.Days 5–6 Machu Picchu: Expect no service at the ruins; sync tickets ahead.Days 7–8 Puno to La Paz via Copacabana: Border signal drop; re‑register networks after crossing.Days 9–11 Uyuni tour to San Pedro: Treat as offline; charge nightly; carry spare cables.Days 12–14 San Pedro: Stable in town; tours offline; top up data before Paso Jama.Days 15–17 Salta/Jujuy or Mendoza: Good urban 4G; rural patches are offline.Days 18–21 Buenos Aires: Strongest connectivity of the trip; clear your uploads and map downloads for the flight home.Partnering and stopover extrasHospitality and tour operators in the Andes: help your guests stay connected—explore co‑branded solutions via our Partner Hub.Transatlantic flyers: test your eSIM setup on a layover with an Esim United States or Esim Western Europe before hitting high-altitude blackspots.FAQs1) Do I need a local SIM in each country?No. A multi‑country eSIM covering Peru, Bolivia, Chile and Argentina is simpler and works well for a 3‑week pace. Consider a local SIM only if you’ll spend longer in one country and want the absolute best regional coverage.2) Will my WhatsApp number change with an eSIM?No. WhatsApp is tied to your registered number, not your data line. Keep your home SIM active for voice/SMS (roaming off if you wish), and use the eSIM for data—WhatsApp continues as normal.3) Can I hotspot to my laptop or camera?Yes. Enable tethering on your eSIM. Mind your data: cloud backups and OS updates can burn gigabytes—set them to Wi‑Fi only or schedule in big cities.4) What if there’s no signal on the Uyuni/Atacama legs?That’s expected. GPS still works offline. Pre-download maps and translations, carry a power bank, and sync plans with your tour operator before departure.5) Will I get roaming charges at borders?If you’re using a multi‑country eSIM with coverage in both countries, you won’t incur extra roaming fees from your home carrier. Keep roaming off on your home SIM to avoid accidental use.6) I’m connecting via Europe or the US—worth getting a layover eSIM?Yes. It’s an easy way to test your setup and stay reachable. Try Esim North America or country options like Esim Spain, Esim France, or Esim Italy for common hubs.Next step: Browse South America coverage options and build your plan on Destinations.

31 Oct 2025

eSIM for USA Travel (Tourists): Best Options & Setup

Planning a trip to the United States and want reliable data without hunting for a SIM at the airport or paying roaming fees? An eSIM is the fastest, simplest way to get connected as soon as you land. This guide explains the best eSIM options for USA travel, how to choose the right plan, network coverage realities (city vs national parks), and exactly how to set it up on iPhone and Android. Whether you’re in New York for a long weekend, driving the Pacific Coast Highway, or working remotely across time zones, you’ll find practical advice for smooth connectivity. We’ll also cover whether you need a US number, how much data you really need, and what to do if things don’t connect first time. If you’re comparing plans now, jump straight to our USA range on Esim United States, or browse every country on Destinations.Why use an eSIM for USA travel?Instant setup over Wi‑Fi—no physical SIM swap.Keep your home number active for calls/2FA via dual SIM.Avoid unpredictable roaming charges; pay a clear, local data rate.Flexible: 7/15/30‑day options, top‑ups, and multi‑country packs.Works on modern iPhones, Google Pixel, and many Samsung models.Pro tip: Install your eSIM profile before you fly (on Wi‑Fi), then activate data on arrival so your plan window starts when you actually need it.Quick picks: best eSIM options for USA tripsUse these scenarios to narrow your choice. Then compare plans on Esim United States.Best for short city breaks (3–7 days)Choose a 3–5 GB or 10 GB plan with 5G access.Prioritise strong urban coverage (T‑Mobile and AT&T are typically excellent in cities).Check if hotspot/tethering is included for sharing data to a laptop.Best for road trips and national parksPick a plan that supports both AT&T and T‑Mobile where possible, or one known for broad nationwide coverage.Expect patchy service in remote areas (e.g., parts of Yosemite, Yellowstone, deserts). Download offline maps ahead of time.A 15–30 GB plan is sensible for navigation, music, and occasional video.Best for heavy data users and hotspotLook for “unlimited” plans with clear Fair Use Policies (FUP). Many cap high‑speed data per day (e.g., 2–5 GB) before throttling.If you hotspot regularly, confirm hotspot allowance; not all “unlimited” plans allow tethering at full speed.Best if you need a US numberMost travel eSIMs are data‑only. If you need a local number (for reservations, ride‑hailing verification), choose a plan that explicitly includes voice/SMS.Alternatively, use your home number over Wi‑Fi Calling, or use apps like WhatsApp/Telegram for messaging.Best for multi‑country tripsFor Canada+USA+Mexico, consider a regional option on Esim North America.Continuing to Europe after the USA? A regional pack on Esim Western Europe simplifies cross‑border travel. You can also pick specific countries like Esim France, Esim Italy, or Esim Spain if your route is fixed.Coverage and performance in the US: what to expectNetworks: The “Big 3” are AT&T, T‑Mobile, and Verizon. Most travel eSIMs use AT&T and/or T‑Mobile. Some plans can switch networks automatically based on signal.Cities and suburbs: 5G is widespread, with excellent performance from AT&T and T‑Mobile.Rural and national parks: Coverage varies. Verizon is often strongest in remote zones, but many travel eSIMs won’t use Verizon. Don’t rely on continuous data during long stretches in the mountains or deserts.Speed management: Many eSIM plans are subject to “deprioritisation” at busy times, meaning locals may get priority in congested cells. This is normal and short‑lived.Hotspot: Allowed on many plans, sometimes with limits. Check the plan’s hotspot policy before purchase.Pro tip: If your eSIM supports manual network selection, try switching between AT&T and T‑Mobile in rural areas to find a workable signal.How to set up your USA eSIM (step‑by‑step)You’ll receive either a QR code or a manual activation code after purchase. Install on Wi‑Fi.Before you fly (checklist)Confirm your phone supports eSIM and is carrier‑unlocked.Buy your plan and keep the QR/manual code handy.Install the eSIM profile on Wi‑Fi, but do not enable mobile data until landing if your plan starts on first connection.Download offline maps for your route/parks.Turn on Wi‑Fi Calling on your primary line if you plan to use your home number over data.iPhone (iOS 17/18)Settings > Mobile Service (or Cellular) > Add eSIM.Scan the QR code or choose “Use Activation Code” and paste the code.Label it “USA eSIM”.Set Default Line: keep your primary for calls/SMS if you like; set USA eSIM as “Mobile Data”.Under Mobile Data, toggle “Allow Mobile Data Switching” off if you want to force data via the USA eSIM only.On landing, enable the USA eSIM line and Mobile Data. Ensure Data Roaming is on for the eSIM line.Android (Pixel/Samsung)Settings > Network & Internet > SIMs (names vary).Add eSIM > Scan QR or “Enter code manually”.Name it “USA eSIM”.Set “Mobile data” to USA eSIM; keep your primary SIM for calls if needed.Enable Data Roaming for the eSIM line on arrival.On arrival: connect cleanlyTurn off data roaming on your home SIM to avoid accidental roaming.Turn on only the USA eSIM for data.If no data, toggle Airplane mode for 10 seconds, then back on. Try a manual network scan.Troubleshooting quick fixesAPN: Some plans require a custom APN. Check your plan instructions and add the APN under Mobile Network settings.5G not available: Switch to 4G/LTE; some areas are LTE‑only or 5G is restricted on roaming profiles.No service: Manually select AT&T or T‑Mobile. Reboot if needed.Still stuck: Reinstall the eSIM profile only if advised by support. Contact support via chat/email (note time zones).How much data do you need?Light user (messaging, maps, email): 3–5 GB/week.Typical city tourist (socials, ride‑hailing, light video): 5–10 GB/week.Road‑tripper (navigation, streaming music, photos backup): 10–20 GB for 2 weeks.Remote worker (video calls, hotspot): 20–40 GB/month or an unlimited plan with clear FUP.Pro tip: Autoplay on socials and cloud photo backups burn data. Disable video autoplay and set photos to “Wi‑Fi only” backup to stretch your allowance.Cost and plan features to compareWhen comparing eSIM USA travel plans, look beyond data size.Validity and start rules: Does the plan start on first connection or date of purchase?Network access: AT&T, T‑Mobile, or both; 5G access included?Fair Use Policy: Daily high‑speed caps on “unlimited”; throttled speeds after cap?Hotspot/tethering: Allowed, and at what speeds?Top‑ups: Can you add more data without reinstalling a new eSIM?Support hours: Live chat/email availability in your travel time zone.Refund policy: Refund if you haven’t activated and there’s a compatibility issue.Number: Data‑only vs plans including a US number (voice/SMS).Device limits: Some plans restrict installation to one device; eSIMs can’t be “moved” once installed.Compare current options on Esim United States, or explore regional bundles on Esim North America.Planning multi‑stop trips?If you’re visiting multiple countries, regional eSIMs reduce admin and avoid mid‑trip SIM swaps.North America loop (USA, Canada, Mexico): choose Esim North America.Transatlantic holiday: pair your US plan with Esim Western Europe for onward travel.City‑hopping in Europe: individual country packs like Esim France, Esim Italy, and Esim Spain often deliver higher data per country at sharper pricing.Browse every country and region on Destinations.Business and group travellersBusiness teams: Centralise spend and manage multiple lines with pooled data and consolidated billing. See For Business.Tour leaders and creators: If you’re provisioning connectivity for clients or audiences, explore revenue‑share and co‑branding via our Partner Hub.At a glance: USA eSIM options (product snapshot)What we like - Fast, self‑serve activation and immediate connectivity on landing. - Competitive 5G data packs with clear validity. - Options for both city breaks and long road trips; some plans support multi‑network access.Considerations - Data‑only plans won’t give you a US phone number; pick a voice‑enabled plan if needed. - Rural coverage is inherently variable; download offline maps and expect dead zones in parks. - “Unlimited” usually has a daily high‑speed cap—check each plan’s FUP.Compare and buy on Esim United States.FAQs1) Will my phone work with a USA eSIM? - iPhone XR/XS and newer support eSIM; US iPhone 14/15 models are eSIM‑only. Most Google Pixel 4+ and Samsung Galaxy S20/S21/S22/S23/S24 variants support eSIM. Your device must be carrier‑unlocked. Check your exact model’s eSIM support before purchase.2) Do I get a US phone number with an eSIM? - Many travel eSIMs are data‑only, so no local number. If you need one, choose a plan that explicitly includes voice/SMS, or use your home number via Wi‑Fi Calling. Apps such as WhatsApp/iMessage work over data without a US number.3) When should I activate my plan? - Install the eSIM profile on Wi‑Fi before you fly. If your plan starts on first network connection, enable mobile data only once you land in the USA.4) Will it work in national parks and rural areas? - Coverage can be limited. AT&T and T‑Mobile are strong across most highways and towns, but expect dead zones in mountains, canyons, and deserts. Download offline maps and don’t rely on constant connectivity.5) Can I keep my WhatsApp and iMessage? - Yes. These apps tie to your existing number/account and will continue working over the eSIM’s data. Keep your primary SIM active (with data roaming off) to receive calls/SMS if needed.6) Is tethering allowed? - Often yes, but it’s plan‑specific. Some “unlimited” offers limit hotspot speeds or daily high‑speed amounts. Check the plan details before purchase.The bottom lineFor most travellers, an eSIM is the most convenient and cost‑effective way to stay connected in the USA. Choose your plan based on trip length, expected data use, and where you’ll be—cities vs road‑tripping through parks. Install before you fly, activate on landing, and keep your home number for calls and 2FA via dual SIM.Next step: Compare plans and get connected in minutes on Esim United States.

31 Oct 2025

Co‑Marketing Toolkit: Landing Pages, Ad Copy, and UTM Attribution

If you’re a travel brand, OTA, fintech, airline, or publisher, this telecom co marketing toolkit is your practical blueprint for launching a joint eSIM campaign that travellers actually love. Below you’ll find clear templates for landing pages and ad copy, rock‑solid UTM conventions for clean attribution, and the creative specs to brief your team or agency without back‑and‑forth. We’ve also added real snapshots from partner launches, plus a downloadable asset pack so you can go live fast.Because travellers come first, everything here is designed to remove friction from discovery to activation. That means localised offers (think Esim United States, Esim France, and regional bundles like Esim Western Europe), transparent pricing, and copy that answers the questions passengers actually ask in‑journey. Use this as your baseline, adapt to your brand, and keep tracking clean so your team can see what’s working from day one. When you’re ready to scale, explore Simology’s partner solutions via For Business and the resources on our Partner Hub.What this toolkit coversLanding page structure and traveller‑first messagingAd copy templates for Search, Social, and CRMUTM taxonomy and tracking hygiene (with setup steps)Creative specs and file guidanceCase snapshots and resultsAsset pack download and launch timelineBuild a traveller‑first landing pageA strong landing page does three things: reassures, simplifies, and converts. It’s not a brochure; it’s a decision aid. Start with a single, focussed conversion goal (buy, activate, or learn how eSIM works), and avoid sending travellers elsewhere until they’ve taken that action.Essential sections (checklist)Above‑the‑fold value prop: “Travel data that works on arrival — no SIM swap.”Primary CTA: “Get an eSIM” or “Choose your destination.” Secondary “How it works.”Social proof: ratings, partner trust marks, concise testimonials.Country/region picker with best‑selling packs (e.g., Esim Spain, Esim Italy, Esim North America).3‑step “How it works” with icons: Buy → Scan QR → Connect on landing.Clear inclusions: data allowance, validity, tethering, coverage, top‑up.Price clarity: local currency where relevant, taxes/fees if applicable.Compatibility check: iOS/Android models and dual‑SIM note.Support and refunds policy summary; link to full help.FAQ drop‑downs (top 5 only to keep it scannable).Pro tip: Embed a destination smart search tied to our catalogue so travellers can jump straight to Destinations.Traveller‑first template blocks you can copyHeadline options: - “eSIM for effortless travel data — no queues, no plastic.” - “Land connected in the USA/Europe — install your eSIM before you fly.”Lead paragraph: - “Skip airport SIM stalls. Buy your eSIM in minutes, install via QR, and connect instantly on arrival. Keep your usual number active for calls while using local data.”Feature bullets: - “Fast 4G/5G where available” - “Keep your SIM — no swap needed” - “Works in X countries” (adapt per plan) - “Hotspot/tethering supported” - “Secure checkout, instant delivery”Plan grid microcopy: - “Good for maps and messaging (3–5 days city break)” - “Great for streaming and hotspots (10–14 days+)”Destinations module: - “Popular now: Esim United States, Esim France, Esim Western Europe”UX patterns that boost conversionKeep plan cards consistent: allowance, validity, price, CTA in the same order.Add sticky CTA on mobile.Use device‑aware badges: “Works on your iPhone 13” where possible.Offer a “First time using eSIM?” link to a simple explainer rather than a long tech page.Ad copy templates that convertYour job: speak to the trip and the pain you remove (roaming shock, airport queues, public Wi‑Fi). Keep claims verifiable and concrete.Paid Search templatesGeneric: - H1: “eSIM for Travel — Instant Setup” - H2: “No Roaming Fees | Keep Your Number” - Desc: “Install before you fly. Fast 4G/5G on arrival. Plans for Destinations.”Destination‑specific: - H1: “USA eSIM — Connect on Landing” - H2: “Local Data | No SIM Swap” - Desc: “Buy online, scan QR, you’re live in minutes. See plans: Esim United States.”Regional: - H1: “Europe eSIM — One Pack, Many Countries” - H2: “Holiday & Business Travel” - Desc: “Use across top hubs. Explore Esim Western Europe.”Brand+Partner: - H1: “[Your Brand] x Simology eSIM” - H2: “Exclusive Offer for Travellers” - Desc: “Data plans for US, Europe and more. Start here.”Social and Display templatesShort primary text: - “Land connected. eSIM delivered instantly.” - “No queues. No roaming bill shock. Just data that works.”Body copy: - “Choose your destination, buy in minutes, scan the QR, and you’re online on arrival. Popular: Esim Spain, Esim Italy.”CTAs: - “Get eSIM” - “View Plans” - “Install Before You Fly”Subject lines (CRM): - “Install your eSIM before you fly” - “Avoid roaming fees on your trip to France” - “One eSIM for your US itinerary”Pro tips: - Mirror keywords from your landing page H1 for Quality Score alignment. - Use location and trip type: “city break”, “road trip”, “business week”. - Always A/B one message that educates (what is eSIM?) vs. one that assumes awareness.UTM attribution and tracking hygieneClean data wins budget. Use one UTM taxonomy across all channels and partners so your analytics platform tells a single story.Standard taxonomy (recommended)utm_source: partner or platformExample: “google”, “facebook”, “ota‑brand”utm_medium: channel“cpc”, “display”, “email”, “affiliate”utm_campaign: offer context“esim‑usa‑2025q1”, “esim‑western‑europe‑summer”utm_content: creative or placement variant“vid‑15s‑stories”, “img‑1080‑citybreak”, “lp‑variant‑a”utm_term: paid search keyword (where relevant)Naming rules: - Lowercase only, hyphens as separators, no spaces, no PII. - Keep to < 50 characters where possible. - Include date or season if you’ll revisit later.Set‑up steps (How‑To)1) Create a shared UTM guide - One page listing approved values and examples. - Store it alongside briefs on your internal drive or the Partner Hub.2) Build links with checks - Use a sheet with data validation or your BI tool’s URL builder. - Force required fields; block free‑text where possible.3) Map to analytics - In GA4, define channel groupings aligned to utm_medium. - Create campaign naming rules to auto‑group reports.4) QA before launch - Test each ad link in a clean browser session. - Confirm UTMs persist through any redirects. - Validate final landing URLs resolve correctly.5) Monitor and tidy - Weekly: flag off‑taxonomy values and correct them at source. - Archive ended campaigns to preserve CTR/CVR baselines.QA checklist: - Are all links HTTPS and canonicalised? - Are UTMs present on all paid links and CRM CTAs? - Is there a single default landing page per campaign? - Does your order confirmation page pass source/medium to revenue?Pro tip: If you’re driving to multiple country pages (e.g., Esim France and Esim North America), keep campaign consistent and vary utm_content to identify which destination module was clicked.Creative specs and file guidanceBrief clearly to avoid rework and keep load times fast.Static image (Social/Display)1080×1080, 1080×1350, 1200×628PNG/JPG, ≤ 500 KB (aim for 200–300 KB)Safe‑area for text: < 20% coverage for readabilityVertical video (Stories/Reels/TikTok)1080×1920, 9:16, 15–30 sMP4/H.264, ≤ 15 MB where possibleHook in first 2 seconds; show install flowHorizontal video (YouTube/Pre‑roll)1920×1080, 16:9, 15 or 30 sInclude brand bumper in first/last 1.5 sHTML5 display300×250, 728×90, 160×600, 300×600, 320×50Under 150 KB per creativeLanding page assetsHero image < 200 KB; lazy‑load non‑critical imagesSVG for logos/icons; system fonts or preloaded web fontsCopy guardrails: - Avoid vague superlatives; favour concrete benefits (e.g., “Install before you fly”). - Localise price and spelling (US vs UK English when relevant). - Make inclusions/exclusions explicit near the CTA.Case snapshotsAirline pre‑departure emailAudience: USA‑bound leisure travellersTactic: “Add eSIM before you fly” segment + Esim United States landingResult: +31% CTR vs generic roaming tips; 22% of clicks installed within 24 hoursOTA booking confirmation pageAudience: Weekend city‑breakersTactic: Inline module featuring Esim Spain and Esim ItalyResult: CVR uplift from 2.4% to 4.1% with localised imagery and pricesFintech travel card appAudience: Multi‑country travellersTactic: In‑app banner to Esim Western EuropeResult: 18% attach rate when shown post‑FX notificationPublisher travel guideAudience: France itinerary researchersTactic: Content block linking to Esim France with step‑by‑step installResult: Average time on page +42%; strong assisted conversionsLaunch in one week: a simple planDay 1: Scope and assign - Choose priority destinations via Destinations and set one goal (sales or installs). - Confirm analytics owner and paid media owner.Day 2: Landing page build - Implement the template blocks above; add country modules. - Set up events and test UTMs.Day 3: Creative and copy - Produce two image variants and one 15 s vertical video per destination. - Draft search, social, and CRM copy using templates.Day 4: Tracking and QA - Finalise UTM list, build links, and run full link tests. - Check mobile speed (aim < 2.5 s LCP).Day 5: Soft launch - Launch in one market (e.g., Esim North America) with 50% budget. - Monitor CTR, CVR, CPI; fix any leaks.Day 6–7: Scale and optimise - Roll out to additional pages (e.g., Esim United States, Esim France). - A/B headline and hero; shift spend to best‑performing placements.Download the co‑marketing asset packTo make this painless, grab the partner asset pack on our Partner Hub. It includes: - Editable landing page blocks (copy + wireframe) - Ad copy bank for Search, Social, CRM - UTM builder spreadsheet with validation - Brand guidelines, logos, and icon set - Creative spec checklist and QA worksheetIf you’re weighing a broader programme, see options on For Business.FAQ1) What’s the fastest way to go live? - Start with one destination page (e.g., Esim United States), one search campaign, and one social placement. Use the UTM sheet to keep tracking clean, then scale.2) Should we drive to a regional or country page? - If the itinerary is fixed, use country pages like Esim France. For multi‑stop trips, regional pages such as Esim Western Europe convert well.3) How do we explain eSIM to first‑timers without hurting conversion? - Keep it to three steps above the fold and put deeper guidance behind an expandable “How it works.” Avoid technical jargon on the primary path.4) How many ad variants should we run at launch? - Two image variants, one short video, and two copy angles per channel is enough to find a winner without spreading budget too thin.5) What metrics matter most in week one? - Landing page CVR, cost per install (or sale), and bounce rate by device. Use UTMs to break down performance by creative and destination.6) Can we cross‑sell during or after purchase? - Yes. In confirmation pages or post‑purchase emails, promote add‑ons like regional upgrades (e.g., Esim North America) or destination alternatives via Destinations.Next step: Download the asset pack and start your build on the Partner Hub.

31 Oct 2025