Co‑Marketing Toolkit: Landing Pages, Ad Copy, and UTM Attribution

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Co‑Marketing Toolkit: Landing Pages, A...

Co‑Marketing Toolkit: Landing Pages, Ad Copy, and UTM Attribution

31 Oct 2025

Business
Co‑Marketing Toolkit: Landing Pages, Ad Copy, and UTM Attribution

If you’re a travel brand, OTA, fintech, airline, or publisher, this telecom co marketing toolkit is your practical blueprint for launching a joint eSIM campaign that travellers actually love. Below you’ll find clear templates for landing pages and ad copy, rock‑solid UTM conventions for clean attribution, and the creative specs to brief your team or agency without back‑and‑forth. We’ve also added real snapshots from partner launches, plus a downloadable asset pack so you can go live fast.

Because travellers come first, everything here is designed to remove friction from discovery to activation. That means localised offers (think Esim United States, Esim France, and regional bundles like Esim Western Europe), transparent pricing, and copy that answers the questions passengers actually ask in‑journey. Use this as your baseline, adapt to your brand, and keep tracking clean so your team can see what’s working from day one. When you’re ready to scale, explore Simology’s partner solutions via For Business and the resources on our Partner Hub.

What this toolkit covers

  • Landing page structure and traveller‑first messaging
  • Ad copy templates for Search, Social, and CRM
  • UTM taxonomy and tracking hygiene (with setup steps)
  • Creative specs and file guidance
  • Case snapshots and results
  • Asset pack download and launch timeline

Build a traveller‑first landing page

A strong landing page does three things: reassures, simplifies, and converts. It’s not a brochure; it’s a decision aid. Start with a single, focussed conversion goal (buy, activate, or learn how eSIM works), and avoid sending travellers elsewhere until they’ve taken that action.

Essential sections (checklist)

  • Above‑the‑fold value prop: “Travel data that works on arrival — no SIM swap.”
  • Primary CTA: “Get an eSIM” or “Choose your destination.” Secondary “How it works.”
  • Social proof: ratings, partner trust marks, concise testimonials.
  • Country/region picker with best‑selling packs (e.g., Esim Spain, Esim Italy, Esim North America).
  • 3‑step “How it works” with icons: Buy → Scan QR → Connect on landing.
  • Clear inclusions: data allowance, validity, tethering, coverage, top‑up.
  • Price clarity: local currency where relevant, taxes/fees if applicable.
  • Compatibility check: iOS/Android models and dual‑SIM note.
  • Support and refunds policy summary; link to full help.
  • FAQ drop‑downs (top 5 only to keep it scannable).

Pro tip: Embed a destination smart search tied to our catalogue so travellers can jump straight to Destinations.

Traveller‑first template blocks you can copy

Headline options: - “eSIM for effortless travel data — no queues, no plastic.” - “Land connected in the USA/Europe — install your eSIM before you fly.”

Lead paragraph: - “Skip airport SIM stalls. Buy your eSIM in minutes, install via QR, and connect instantly on arrival. Keep your usual number active for calls while using local data.”

Feature bullets: - “Fast 4G/5G where available” - “Keep your SIM — no swap needed” - “Works in X countries” (adapt per plan) - “Hotspot/tethering supported” - “Secure checkout, instant delivery”

Plan grid microcopy: - “Good for maps and messaging (3–5 days city break)” - “Great for streaming and hotspots (10–14 days+)”

Destinations module: - “Popular now: Esim United States, Esim France, Esim Western Europe”

UX patterns that boost conversion

  • Keep plan cards consistent: allowance, validity, price, CTA in the same order.
  • Add sticky CTA on mobile.
  • Use device‑aware badges: “Works on your iPhone 13” where possible.
  • Offer a “First time using eSIM?” link to a simple explainer rather than a long tech page.

Ad copy templates that convert

Your job: speak to the trip and the pain you remove (roaming shock, airport queues, public Wi‑Fi). Keep claims verifiable and concrete.

Generic: - H1: “eSIM for Travel — Instant Setup” - H2: “No Roaming Fees | Keep Your Number” - Desc: “Install before you fly. Fast 4G/5G on arrival. Plans for Destinations.”

Destination‑specific: - H1: “USA eSIM — Connect on Landing” - H2: “Local Data | No SIM Swap” - Desc: “Buy online, scan QR, you’re live in minutes. See plans: Esim United States.”

Regional: - H1: “Europe eSIM — One Pack, Many Countries” - H2: “Holiday & Business Travel” - Desc: “Use across top hubs. Explore Esim Western Europe.”

Brand+Partner: - H1: “[Your Brand] x Simology eSIM” - H2: “Exclusive Offer for Travellers” - Desc: “Data plans for US, Europe and more. Start here.”

Social and Display templates

Short primary text: - “Land connected. eSIM delivered instantly.” - “No queues. No roaming bill shock. Just data that works.”

Body copy: - “Choose your destination, buy in minutes, scan the QR, and you’re online on arrival. Popular: Esim Spain, Esim Italy.”

CTAs: - “Get eSIM” - “View Plans” - “Install Before You Fly”

Subject lines (CRM): - “Install your eSIM before you fly” - “Avoid roaming fees on your trip to France” - “One eSIM for your US itinerary”

Pro tips: - Mirror keywords from your landing page H1 for Quality Score alignment. - Use location and trip type: “city break”, “road trip”, “business week”. - Always A/B one message that educates (what is eSIM?) vs. one that assumes awareness.

UTM attribution and tracking hygiene

Clean data wins budget. Use one UTM taxonomy across all channels and partners so your analytics platform tells a single story.

  • utm_source: partner or platform
  • Example: “google”, “facebook”, “ota‑brand”
  • utm_medium: channel
  • “cpc”, “display”, “email”, “affiliate”
  • utm_campaign: offer context
  • “esim‑usa‑2025q1”, “esim‑western‑europe‑summer”
  • utm_content: creative or placement variant
  • “vid‑15s‑stories”, “img‑1080‑citybreak”, “lp‑variant‑a”
  • utm_term: paid search keyword (where relevant)

Naming rules: - Lowercase only, hyphens as separators, no spaces, no PII. - Keep to < 50 characters where possible. - Include date or season if you’ll revisit later.

Set‑up steps (How‑To)

1) Create a shared UTM guide - One page listing approved values and examples. - Store it alongside briefs on your internal drive or the Partner Hub.

2) Build links with checks - Use a sheet with data validation or your BI tool’s URL builder. - Force required fields; block free‑text where possible.

3) Map to analytics - In GA4, define channel groupings aligned to utm_medium. - Create campaign naming rules to auto‑group reports.

4) QA before launch - Test each ad link in a clean browser session. - Confirm UTMs persist through any redirects. - Validate final landing URLs resolve correctly.

5) Monitor and tidy - Weekly: flag off‑taxonomy values and correct them at source. - Archive ended campaigns to preserve CTR/CVR baselines.

QA checklist: - Are all links HTTPS and canonicalised? - Are UTMs present on all paid links and CRM CTAs? - Is there a single default landing page per campaign? - Does your order confirmation page pass source/medium to revenue?

Pro tip: If you’re driving to multiple country pages (e.g., Esim France and Esim North America), keep campaign consistent and vary utm_content to identify which destination module was clicked.

Creative specs and file guidance

Brief clearly to avoid rework and keep load times fast.

  • Static image (Social/Display)
  • 1080×1080, 1080×1350, 1200×628
  • PNG/JPG, ≤ 500 KB (aim for 200–300 KB)
  • Safe‑area for text: < 20% coverage for readability
  • Vertical video (Stories/Reels/TikTok)
  • 1080×1920, 9:16, 15–30 s
  • MP4/H.264, ≤ 15 MB where possible
  • Hook in first 2 seconds; show install flow
  • Horizontal video (YouTube/Pre‑roll)
  • 1920×1080, 16:9, 15 or 30 s
  • Include brand bumper in first/last 1.5 s
  • HTML5 display
  • 300×250, 728×90, 160×600, 300×600, 320×50
  • Under 150 KB per creative
  • Landing page assets
  • Hero image < 200 KB; lazy‑load non‑critical images
  • SVG for logos/icons; system fonts or preloaded web fonts

Copy guardrails: - Avoid vague superlatives; favour concrete benefits (e.g., “Install before you fly”). - Localise price and spelling (US vs UK English when relevant). - Make inclusions/exclusions explicit near the CTA.

Case snapshots

  • Airline pre‑departure email
  • Audience: USA‑bound leisure travellers
  • Tactic: “Add eSIM before you fly” segment + Esim United States landing
  • Result: +31% CTR vs generic roaming tips; 22% of clicks installed within 24 hours
  • OTA booking confirmation page
  • Audience: Weekend city‑breakers
  • Tactic: Inline module featuring Esim Spain and Esim Italy
  • Result: CVR uplift from 2.4% to 4.1% with localised imagery and prices
  • Fintech travel card app
  • Audience: Multi‑country travellers
  • Tactic: In‑app banner to Esim Western Europe
  • Result: 18% attach rate when shown post‑FX notification
  • Publisher travel guide
  • Audience: France itinerary researchers
  • Tactic: Content block linking to Esim France with step‑by‑step install
  • Result: Average time on page +42%; strong assisted conversions

Launch in one week: a simple plan

Day 1: Scope and assign - Choose priority destinations via Destinations and set one goal (sales or installs). - Confirm analytics owner and paid media owner.

Day 2: Landing page build - Implement the template blocks above; add country modules. - Set up events and test UTMs.

Day 3: Creative and copy - Produce two image variants and one 15 s vertical video per destination. - Draft search, social, and CRM copy using templates.

Day 4: Tracking and QA - Finalise UTM list, build links, and run full link tests. - Check mobile speed (aim < 2.5 s LCP).

Day 5: Soft launch - Launch in one market (e.g., Esim North America) with 50% budget. - Monitor CTR, CVR, CPI; fix any leaks.

Day 6–7: Scale and optimise - Roll out to additional pages (e.g., Esim United States, Esim France). - A/B headline and hero; shift spend to best‑performing placements.

Download the co‑marketing asset pack

To make this painless, grab the partner asset pack on our Partner Hub. It includes: - Editable landing page blocks (copy + wireframe) - Ad copy bank for Search, Social, CRM - UTM builder spreadsheet with validation - Brand guidelines, logos, and icon set - Creative spec checklist and QA worksheet

If you’re weighing a broader programme, see options on For Business.

FAQ

1) What’s the fastest way to go live? - Start with one destination page (e.g., Esim United States), one search campaign, and one social placement. Use the UTM sheet to keep tracking clean, then scale.

2) Should we drive to a regional or country page? - If the itinerary is fixed, use country pages like Esim France. For multi‑stop trips, regional pages such as Esim Western Europe convert well.

3) How do we explain eSIM to first‑timers without hurting conversion? - Keep it to three steps above the fold and put deeper guidance behind an expandable “How it works.” Avoid technical jargon on the primary path.

4) How many ad variants should we run at launch? - Two image variants, one short video, and two copy angles per channel is enough to find a winner without spreading budget too thin.

5) What metrics matter most in week one? - Landing page CVR, cost per install (or sale), and bounce rate by device. Use UTMs to break down performance by creative and destination.

6) Can we cross‑sell during or after purchase? - Yes. In confirmation pages or post‑purchase emails, promote add‑ons like regional upgrades (e.g., Esim North America) or destination alternatives via Destinations.

Next step: Download the asset pack and start your build on the Partner Hub.

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EU Long Stays: Fair‑Use for Nomads & Students (90/180‑Day Rule)

EU Long Stays: Fair‑Use for Nomads & Students (90/180‑Day Rule)

Planning a long stretch around Europe? Here’s the traveller‑first guide to EU fair use on long stays. Confusion often comes from mixing two different systems: immigration rules (the Schengen 90/180‑day stay limit) and telecom rules (EU roaming fair use). They are not the same. Immigration limits how long you can stay. Telecom fair use limits how long you can roam on an EU plan before surcharges kick in. If you’re a student with local residency, you’re treated differently to a roaming nomad bouncing between countries. And regional eSIMs add a third option that avoids most “home vs abroad” checks altogether. This guide cuts through the jargon with plain‑English explanations, examples you can copy, and practical checklists to keep your connectivity clean and cost‑predictable. If you just want a solution: country eSIMs are best when you settle in one place; regional EU eSIMs shine for multi‑country hops. Keep reading for the details and how to choose.The quick version: Fair‑use vs 90/18090/180 rule: Immigration. Most visa‑exempt visitors can stay in the Schengen Area up to 90 days in any 180‑day period. Nothing to do with mobile plans.EU roaming fair use: Telecom. EU/EEA operators let their customers “roam like at home” across the EU. To stop permanent roaming, they can apply fair‑use checks over a four‑month window and, if triggered, add regulated surcharges after warning you.Regional travel eSIMs: These are made for roaming. They don’t rely on EU “roam like at home” privileges, so the home‑vs‑abroad test usually doesn’t apply. Instead, your limit is the plan’s validity and data allowance.For country coverage quirks (e.g., Switzerland, UK post‑Brexit), see Destinations.What the EU fair‑use policy actually says (for travellers)EU “Roam Like at Home” (RLAH) protects EU/EEA subscribers using their home mobile plan around the bloc. It applies primarily if you hold an EU plan with an EU operator.The home‑presence and usage test (4‑month window)Your EU operator can watch usage over at least four months. If both are true, they may flag permanent roaming:1) You’ve been more time “abroad” than “at home,” and2) You used more data while roaming than you did at home.If they detect this, they must warn you and give at least 14 days to change your pattern (e.g., use the line domestically or reduce roaming). If nothing changes, they can add small, regulated surcharges on roaming usage. Your service isn’t cut off, but costs rise.Data caps on “unlimited” plans while roamingIf your domestic plan is unlimited or very cheap per GB, your operator can set a specific fair‑use roaming data allowance, calculated from your plan price and EU wholesale caps. The allowance and any out‑of‑bundle surcharge must be clearly communicated. Always read the roaming section of your tariff.Residency or “stable links”Operators can ask for proof of residency or stable links (study, work) when you buy or keep a domestic plan. This isn’t immigration control; it’s to ensure domestic plans aren’t used as permanent roaming products.Warnings and surchargesYou’ll receive a warning before any fair‑use surcharge applies.Surcharges are capped by EU rules and reviewed periodically.Paying a surcharge doesn’t fix the root cause. If your lifestyle is long‑term roaming, reconsider your setup (see below).Note: RLAH covers EU/EEA. It does not automatically include Switzerland or the UK. Check Destinations before you go.Residency vs roaming: which bucket are you in?Students with a local contract (resident or stable link)If you study in, say, France and sign up for a French mobile plan using local documentation, France becomes your “home” for that line. Your everyday use in France typically outweighs your time abroad, so your weekend trips to Spain or a fortnight in Italy sit comfortably within fair use. For deeper country fit, see Esim France, Esim Spain and Esim Italy.Digital nomads and long‑stay visitors (non‑resident)If you don’t have EU residency and you rely on a single EU domestic SIM while rarely returning to its home country, you’re likely to trip the fair‑use test after a few months. Two cleaner options:Use country eSIMs in each country you stay in for a month or two; orUse a regional travel eSIM designed for roaming around Europe.How regional eSIMs fit into long staysRegional travel eSIMs are built for cross‑border use. Instead of offering a domestic plan with RLAH, they provide roaming access in multiple countries from day one. This sidesteps the “domestic vs roaming” test entirely.Multi‑country coverage: A single profile that works across much of the EU. See Esim Western Europe for a practical one‑SIM solve when you’re rotating through EU hubs.Validity and data: Plans come with defined validity (e.g., 15–90 days) and data buckets. If you run out, top up or add another plan—no residency checks.Outside the EU: Heading to or from North America? Pair your Europe plan with Esim North America or set up before you fly with Esim United States.When you’re staying a whole term in one country, a local eSIM can be cheaper for heavy data. For multi‑country months, regional usually wins on simplicity.When to choose a country eSIM vs a regional EU eSIMChoose a country eSIM when:You’ll spend 30+ days in one country and use lots of data.You need local rates for domestic calls or long‑term top‑ups.Example pages: Esim France, Esim Italy, Esim Spain.Choose a regional EU eSIM when:You’ll cross borders frequently (e.g., 3–6 countries over 2–4 months).You prefer one number/data plan to manage across the trip.See: Esim Western Europe.Use dual‑SIM: keep your primary line for authentication calls/SMS, and set the travel eSIM as your data line.Step‑by‑step: Students (semester or year abroad)1) Get a local plan in your host country- Sign up with local ID/student proof. Your host country becomes “home” for that plan.2) Read the roaming section of your tariff- Note any roaming data caps and the four‑month fair‑use window.3) Use your host‑country SIM domestically most of the time- Weekend trips are fine. Long multi‑month trips outside your host country might trigger warnings.4) Add a regional eSIM for holiday stretches- If you’ll travel for several weeks, switch your data line to Esim Western Europe to avoid breaching your domestic plan’s fair‑use pattern.5) Keep alerts on- Don’t ignore SMS warnings. You usually get at least 14 days to adjust your usage before surcharges apply.6) Check non‑EU neighbours- UK/Switzerland often sit outside inclusive roaming. Verify on Destinations before you go.Step‑by‑step: Digital nomads (90–180 days across EU)1) Decide your pattern- Many short stays in multiple countries? Start with a regional plan. One or two long stops? Mix in country eSIMs for each stop.2) Set up before you move- Install the eSIM profile while you have reliable Wi‑Fi. Test with a small top‑up.3) Use dual‑SIM smartly- Keep your home SIM active for 2FA/texts. Set the travel eSIM as the default for data.4) Rotate plans, not penalties- Regional eSIMs like Esim Western Europe are priced for roaming and won’t run into EU “permanent roaming” tests. When staying put, switch to the local country plan (e.g., Esim Spain).5) Avoid long‑term reliance on a single EU domestic plan- If you don’t live there, the four‑month fair‑use pattern will likely catch up and add surcharges.6) Leaving or arriving via the US/Canada?- Bridge the gap with Esim North America or sort stateside coverage with Esim United States.Worked examplesStudent in France, 9 months, frequent tripsYou take a French plan as your main line. You spend most days in France, with occasional weekends in Spain/Italy. You remain well within fair use. For a four‑week summer rail trip, you add Esim Western Europe for data and keep the French SIM for calls/SMS.Nomad, 5 months, 5 countriesMonth in Portugal, then Spain, France, Belgium, Netherlands. You use a regional plan for months 1–3. For months 4–5, because you’re stationary and need more data, you add Esim Spain and Esim France during those longer stays. No EU domestic fair‑use checks apply to your regional eSIM; the country eSIMs are priced for local use when you’re settled.US visitor, 2 months in Italy with side tripsYou keep your US number active for banking but avoid pricey long‑term roaming on your domestic US plan. You install Esim Italy for the base month and add a short regional top‑up for a two‑week loop through neighbouring countries.Pro tips to stay compliant and connectedTrack days and data: set a calendar reminder every time you cross a border and use your phone’s data counter per SIM.Respect SMS warnings: they are your early‑warning system before surcharges.Prefer Wi‑Fi calling and messaging apps for cross‑border calls.Use hotspot sparingly if your plan restricts tethering.Check country exceptions on Destinations before visiting microstates or non‑EU neighbours.Business travellers: corporate pools can smooth roaming costs—see For Business or partner with us via the Partner Hub.FAQQ1: Does the Schengen 90/180‑day rule limit my mobile usage?A: No. 90/180 is immigration. EU telecom fair use is separate. You could be within your visa limit yet still trigger a roaming fair‑use surcharge—or vice versa.Q2: How long can I roam on an EU domestic plan before fair‑use kicks in?A: Operators check at least a four‑month window. If, in that period, you spend more time and use more data abroad than at home, they can warn you and later add regulated surcharges.Q3: I have an “unlimited” EU plan. Is roaming unlimited too?A: Not necessarily. Operators can set a specific fair‑use roaming data cap for unlimited/low‑cost plans and must tell you the allowance and any surcharge once you hit it.Q4: Do regional travel eSIMs have fair‑use limits?A: They’re built for roaming, so the EU “home vs abroad” test doesn’t apply. You’re bound by the plan’s validity and data bucket, plus any reasonable‑use terms (e.g., hotspot limits). For multi‑country trips, see Esim Western Europe.Q5: If I buy a French SIM, can I spend the summer in Italy on it?A: Yes, but extended, heavier use outside France could trigger the four‑month fair‑use test. For a long Italy stay, switch to Esim Italy or add a regional eSIM for the travel leg.Q6: I’m a US traveller. Should I rely on my US plan’s roaming?A: For short trips, maybe. For long stays, many US plans throttle or cap roaming after a few weeks. It’s usually better value to keep your US number for SMS and run EU data on a regional or country eSIM. Start here: Esim United States and Esim Western Europe.Next stepPlan your route, pick your coverage: explore country and regional options on Esim Western Europe, then check country specifics via Destinations.

23 Dec 2025
Coverage Expansion: 5G in Key Tourist Cities (Q4 2025)

Coverage Expansion: 5G in Key Tourist Cities (Q4 2025)

Simology’s Q4 update brings wider, faster 5G to the places travellers actually go. This simology 5g coverage expansion focuses on key tourist cities across North America and Western Europe, boosting peak and average speeds, improving indoor reach, and smoothing handoffs between busy cells. Whether you’re streaming maps, uploading reels, or tethering a laptop, you should feel the difference in airports, old towns, stadiums, and along major transit corridors. Expected real‑world speeds typically range from 100–600 Mbps on mid‑band (n77/n78) with bursts above 1 Gbps in favourable spots. As always, results depend on device support, local spectrum, and network congestion.Below you’ll find the city lists now covered on our 5G partner footprints, what speeds to expect, device band notes (so you can check compatibility before you buy), and quick steps to get set up. We’ve added practical checklists and pro tips, plus links to our eSIMs by region so you can pick the right plan. If you care about the numbers, we regularly publish real‑world results in our Speed Tests category and will keep updating as new cells light up.Where 5G just got faster: key tourist cities (Q4 2025)We’ve expanded 5G access on our partner networks across high‑traffic destinations. Coverage and speed are strongest in dense urban cores and around landmarks, with improving indoor penetration on mid‑band.United States highlightsGood news if you’re heading to the US—expect stronger mid‑band and more consistent 5G in:New York City (Manhattan, Brooklyn waterfronts, Midtown transit hubs)Boston, Washington DC, PhiladelphiaMiami, Orlando, TampaChicago, Detroit, MinneapolisLas Vegas, Phoenix, DenverLos Angeles, San Diego, San Francisco Bay AreaSeattle, PortlandHonolulu tourist corridorsTypical experience: - Mid‑band 5G (n41/n77): 200–600 Mbps; lower latency vs 4G. - mmWave (n260/n261) pockets in dense zones: 1–3 Gbps bursts at short range. - Sub‑6 indoor coverage improving in malls, convention centres and airports.Planning US travel? Compare regional options via Esim United States or bundle routes with Esim North America.France highlightsUrban 3.5 GHz coverage (n78) continues to mature across:Paris (central arrondissements, business districts, key RER/Metro interchanges)Nice, Cannes, MarseilleLyon, Toulouse, BordeauxLille, Strasbourg, NantesTypical experience: - n78 mid‑band: 150–500 Mbps, often higher outdoors. - n1/n3 anchors assist indoor coverage; expect 5G to hold in large stations and shopping areas.See plans for city breaks and TGV routes via Esim France.Italy highlightsTourist corridors and historic centres see broader 5G overlays in:Rome (Termini area, Trastevere edges, Vatican surrounds)Milan (Duomo, Navigli, business districts)Florence, Venice, Naples, BolognaTurin, Verona, PalermoTypical experience: - n78 mid‑band in city centres: 150–450 Mbps. - n1/n3/n7 support improves handoffs; dense stone architecture can still limit indoor reach—step near windows for best results.Plan your itinerary with Esim Italy.Spain highlightsStrong city coverage and coastal hotspots in:Barcelona (Eixample, Gothic Quarter edges, Sants)Madrid (Sol, Castellana, Atocha, Chamartín)Valencia, Seville, Málaga, BilbaoBalearic tourist zones see seasonal boostsTypical experience: - n78 mid‑band: 150–500 Mbps. - Stadiums and transport hubs may throttle at peak; off‑peak is significantly faster.Compare Spanish coverage with Esim Spain.Western Europe multi‑countryIf your trip spans multiple countries, our regional profile is the simplest way to roam on 5G with one eSIM:Common city pairs: Paris–London–Brussels, Milan–Zurich, Barcelona–Nice, Amsterdam–Berlin corridorsStrongest in major capitals and intercity rail hubsTypical experience: - n78 mid‑band where available: 150–500 Mbps - Fallback to LTE‑Advanced where 5G is thin; you’ll still see lower latency vs legacy roaming.Browse itineraries on Esim Western Europe and explore more city guides via Destinations.Expected speeds and what affects themOutdoors on mid‑band (n77/n78): 200–600 Mbps is common in North America and Western Europe urban cores.Indoors: 80–250 Mbps depending on building materials and proximity to windows.Busy events: 5G may still outperform 4G, but congestion and deprioritisation can mute speeds. Try side streets or step outside large venues.mmWave in the US: Great for short, line‑of‑sight bursts near stadiums, squares and certain transit hubs. Expect 1–3 Gbps, but coverage is highly localised and falls back quickly.Remember: your device’s supported bands and firmware matter as much as the local tower.Device band notes (check before you fly)Most recent flagship devices support the right mix of bands, but it’s worth verifying to maximise 5G.United StatesKey bands: n5 (850), n41 (2.5), n66 (AWS), n77 (C‑Band), n260/n261 (mmWave)iPhone 12 and newer: strong Sub‑6; US models also support mmWave.Pixel 6 and newer; Galaxy S21 and newer: good mid‑band; mmWave support varies by model/region.France/Italy/Spain/Western EuropeKey bands: n1 (2100), n3 (1800), n7 (2600), n28 (700), n78 (3.5 GHz)iPhone 12 and newer: excellent n78 support.Pixel 5 and newer; Galaxy S20 and newer: typically support n78 plus low/mid anchors.Tips: - Imported phones may lack local bands. Double‑check your exact model number. - Dual‑SIM: set your Simology line as “Primary” for data and enable 5G Auto/5G On. - Keep device software up to date to ensure the latest carrier settings.How to get 5G on Simology (step‑by‑step)Pick your plan - Single‑country or regional: try Esim United States, Esim France, Esim Italy, Esim Spain, or Esim Western Europe. Multi‑country travellers should consider Esim North America or Western Europe for seamless roaming.Install your eSIM - Scan the QR code or use activation codes in your order email. Keep Wi‑Fi on during install.Set Simology as your data line - On iOS: Settings &gt; Mobile Data &gt; Default Voice Line/Data &gt; choose your Simology eSIM. Turn on 5G Auto/5G On. - On Android: Settings &gt; Network &amp; Internet &gt; SIMs &gt; turn on Mobile data for Simology. Select 5G preferred.Check APN if prompted - Most profiles auto‑configure. If needed, follow the APN values in your confirmation email.Restart and test - Give your phone 30–60 seconds on reboot to register on 5G. Run a quick speed test near a window or outdoors.Before‑you‑fly checklistConfirm your phone’s 5G band support for your destination.Update iOS/Android and carrier settings.Turn off Low Data Mode/Data Saver for best performance.Enable VoLTE/Wi‑Fi Calling for reliable voice (when available).Download offline maps just in case indoor coverage is patchy.Bring a small power bank; 5G can use more battery in weak‑signal zones.Pro tips to maximise speed and stabilityMove 5–10 metres: stepping outside or towards a window can double your throughput.Avoid crowd hotspots during events; a nearby side street may give better quality.Toggle Airplane Mode for 5–10 seconds if you lose 5G after leaving the metro or a tunnel.Prefer mid‑band: if your phone shows “5G” but feels slow, you may be on a low‑band 5G NR carrier layer. A quick cell reselection (Airplane Mode toggle) can lock you onto faster mid‑band.Tethering: use the 5 GHz hotspot band for cleaner spectrum, especially in apartment blocks and hotels.Numbers nerd? Check our Speed Tests category for live results and city‑by‑city notes.For teams and partnersBusiness travel managers: consolidate connectivity across regions with pooled data and central billing via For Business. We can pre‑stage eSIMs for conferences and seasonal deployments.Travel partners and resellers: integrate our regional plans and city‑level coverage updates through the Partner Hub.How we measure performanceWe combine crowd‑sourced session analytics (latency, throughput, packet loss) with in‑city walk tests near airports, major stations, popular attractions and conference venues. We prioritise real‑world traveller routes over lab peaks. You’ll see the methodology and raw screenshots in our Speed Tests posts. Expect ongoing updates as new spectrum is lit, additional small cells come online, and stadiums add capacity.FAQsWill I get 5G everywhere in these cities?No network offers 100% 5G. Expect strong mid‑band in central areas and along major transport, with occasional fallbacks to LTE indoors or in narrow streets. Our profiles roam across partner networks to keep you on the best available layer.Do I need a specific phone model for this update?Any 5G‑capable, eSIM‑compatible device with the right bands will benefit. iPhone 12+/Pixel 5+/modern Galaxy flagships are safe bets. Check your exact model’s band list against the notes above.Can I use mmWave in the US?In select dense spots, yes—if your device supports n260/n261 (US‑sold iPhones and certain Androids). mmWave coverage is hyper‑local; think stadium plazas and parts of downtown blocks. Most of your day‑to‑day will be fast Sub‑6 mid‑band.How do I check coverage for my itinerary?Start with our regional plan pages (Esim United States, Esim France, Esim Italy, Esim Spain, Esim Western Europe, Esim North America) and city notes on Destinations. We also post recent real‑world numbers in our Speed Tests articles.Is tethering allowed on Simology 5G plans?Yes on most plans, within fair‑use limits. Performance depends on your device radio and signal quality. Use the 5 GHz hotspot band for best results and keep the phone near a window for steadier mid‑band.What if speeds feel slow?Try: move a few metres, toggle Airplane Mode, ensure 5G Auto/Preferred is on, switch off Low Data Mode/Data Saver, and check for pending OS/carrier updates. If issues persist, contact support with your device model, location and a screenshot of your network status.What this means for your next tripIn short: you’ll see faster uploads and more consistent streaming in the places visitors actually spend time—downtowns, transport hubs, and major sights—across the US, France, Italy, Spain, and wider Western Europe. If you travel for work, pooled data and easy provisioning via For Business make multi‑city trips simpler. If you’re a partner, the Partner Hub has rollout notes and assets.Next step: browse city‑by‑city options and pick the right eSIM for your route on Destinations.

30 Oct 2025
Coverage Metrics Decoded: RSRP, RSRQ, SINR in Plain English

Coverage Metrics Decoded: RSRP, RSRQ, SINR in Plain English

A full set of signal bars doesn’t always mean fast data, and a single bar doesn’t always mean you’re stranded. The real story sits behind the scenes in three radio metrics used by 4G LTE and 5G: RSRP, RSRQ and SINR. If you’re a traveller juggling maps, ride‑hailing, translation, streaming, or hotspot sharing, these numbers can tell you whether moving closer to a window, switching to LTE, or trying a different network will help. This guide goes beyond jargon to give you rsrp rsrq sinr explained in plain English, including practical thresholds for “good/OK/poor”, how buildings and city streets skew each value, and quick steps to read them on iPhone and Android. We’ll also show how to act on what you see—useful if you’re bouncing between countries in Esim Western Europe, the Esim United States, or wider Esim North America.RSRP, RSRQ, SINR explained (really simply)RSRP (Reference Signal Received Power): Think “how loud is the tower’s voice at your phone”. It’s pure signal strength from the cell, measured in dBm (negative numbers; closer to zero is stronger).RSRQ (Reference Signal Received Quality): Think “how clearly you can hear that voice in a crowd”. It mixes strength with how busy the channel is, measured in dB (negative numbers; closer to zero is better).SINR (Signal to Interference plus Noise Ratio): Think “signal versus all the junk around it”. A higher positive number is cleaner. This drives your top speeds and stability.Used together: - RSRP tells you if you’re near/far or shielded by walls. - RSRQ and SINR tell you if interference, reflections, or congestion are ruining quality.Units and signs at a glanceRSRP: dBm, typically −65 (excellent) to −120 (very poor). Less negative is better.RSRQ: dB, typically −3 (excellent) to −20 (very poor). Closer to 0 is better.SINR: dB, typically −10 (unusable) to 30 (excellent). Higher positive is better.What counts as good, OK, or poor?These are practical, field‑tested thresholds for everyday travellers on 4G LTE and sub‑6 GHz 5G. mmWave behaves differently and is extremely sensitive to blockage.RSRP (signal strength)Excellent: −80 dBm or strongerGood: −80 to −90 dBmFair/OK: −90 to −100 dBmPoor: −100 to −110 dBmUnreliable: weaker than −110 dBmRSRQ (signal quality)Excellent: better than −10 dB (e.g., −3 to −9)Good: −10 to −12 dBFair/OK: −12 to −15 dBPoor: worse than −15 dBSINR (clean signal vs. junk)Excellent: &gt; 20 dBGood: 13–20 dBFair/OK: 0–13 dBPoor: &lt; 0 dBQuick mental model: - High RSRP + high SINR = best speeds and stability - High RSRP + low SINR/RSRQ = close to a cell but lots of interference/congestion - Low RSRP + decent SINR/RSRQ = further away; may be stable but slowerPro tip: When speeds are the goal (video calls, uploads), SINR is the star metric. RSRP is necessary, but SINR unlocks higher modulation and throughput.How buildings and streets change the numbersWhy your metrics change from street to lobby to lift:Walls and windows reduce RSRP (strength)Typical losses: modern glass 2–10 dB; brick 10–20 dB; reinforced concrete 20–40 dB; metal/low‑E coated glass up to 30+ dB.Sub‑6 GHz 5G and 4G at lower bands (700–900 MHz) penetrate better than higher bands (1800–3500 MHz).Urban “canyons” hurt SINR and RSRQ (quality)Reflections from glass and metal create multipath. Your phone hears the same signal arriving slightly out of sync, increasing interference.You may see decent RSRP but poor SINR/RSRQ on busy downtown corners.Elevation helps—sometimesHigher floors near a window often improve RSRP and SINR by clearing street‑level clutter.Deep inside high‑rise cores or basements, both RSRP and SINR usually drop.5G specificsSub‑6 GHz 5G (most of Europe and many US deployments) behaves like 4G but usually offers more capacity.mmWave 5G (pockets of the Esim United States) is extremely fast outdoors, but a single wall or even your hand can drop RSRP and SINR to unusable.How to see RSRP/RSRQ/SINR on your phoneNot every phone/carrier exposes every value. Try these:iPhone (Field Test Mode)Make sure mobile data is on and you have reception.Dial 3001#12345# and press call. This opens Field Test Mode.Look for menus labelled “LTE” or “NR-NSA/NR” (5G Non‑Standalone).Find entries called RSRP, RSRQ, and SINR (sometimes “RS-SINR”).If you can’t find them, back out and explore “All Metrics” or “Serving Cell Meas”. Availability varies by iOS version and network.Pro tip: If you’re on 5G NSA, measurements may appear under LTE (for control) and under NR for 5G data. Check both.Android (varies by brand)Pixel (and many stock Android phones): 1. Settings &gt; About phone &gt; SIM status. 2. Look for “Signal strength” (dBm). Some builds also show RSRP/RSRQ; others show RSSI/ASU only.Samsung: 1. Settings &gt; About phone &gt; Status information &gt; SIM card status for signal strength. 2. Advanced readouts may be available via ServiceMode codes like *#0011# (not guaranteed; depends on carrier/region).If native menus don’t show RSRP/RSRQ/SINR, reputable network diagnostic apps can help. Install before you travel.Accuracy tips: - Readings refresh as you move; give them 10–20 seconds after relocating. - Hold the phone naturally—don’t cover the top edge or antenna bands.Make sense of the trio: common scenariosStrong RSRP, poor SINR/RSRQYou’re near a cell or indoors with strong reflections. Expect inconsistent speeds, buffering, or call drops in crowds.Try: move a few metres, face a window, or step outside. For stability, temporarily switch to LTE if 5G is flapping.Weak RSRP, decent SINRRural edge or deep indoors. You may get steady but moderate speeds—fine for maps and messaging.Try: higher floor, near a window, or a different room. Low‑band cells travel further; your phone may prefer LTE in these spots.Good metrics but slow speedsNetwork congestion. Quality is fine; capacity is saturated (stadium, rush hour).Try: force a different band/tech (LTE vs 5G), reselect the cell (Airplane Mode toggle), or switch network via a local eSIM.Traveller checklist: quick wins to improve your metricsMove three ways before anything else: 2–5 metres, nearer a window, or up/down one floor.Place your phone on a window ledge or table rather than in your pocket or bag.Toggle Airplane Mode for 10 seconds to reselect a potentially better cell.If 5G is unstable indoors, try LTE temporarily; if LTE is congested, try 5G where available.Turn on Wi‑Fi Calling for voice if data is OK but calls drop.Hotspot positioning: put the hotspot/phone by the best‑signal window; connect your laptop from inside.Consider a local or multi‑network eSIM so you can switch to whichever carrier gives better SINR/RSRQ in your area:Touring several countries? See Esim Western Europe.City‑hopping across the US and Canada? Check Esim North America and the country‑specific Esim United States.Planning Paris, Rome or Barcelona? Compare Esim France, Esim Italy and Esim Spain.Travelling as a team? Centralise connectivity choices with For Business.Pro tips for faster, steadier dataPrioritise SINR for throughput. A jump from 8 dB to 18 dB can boost real‑world speeds dramatically, even if RSRP hardly changes.Low bands (700/800/900 MHz) penetrate buildings best; mid bands (1800/2100/2600/3500 MHz) are faster but need clearer paths. Indoors, aim for the lowest‑band cell you can catch reliably.If your phone or hotspot supports it, enabling LTE/5G carrier aggregation and keeping battery above 20% can maintain higher‑order modulation under marginal SINR.Roaming doesn’t inherently worsen radio metrics; it’s about which network you’re on. Having multiple profiles lets you pick the cleanest signal locally via Destinations.Partners and travel providers: help your guests connect first time by sharing these thresholds and stocking multi‑region eSIMs via our Partner Hub.FAQWhat is a “good” RSRP for 5G?Aim for −80 to −90 dBm for consistently fast 5G. 5G can still work down to around −100 dBm, but speeds and stability depend heavily on SINR and band.Which metric matters most for speed: RSRP, RSRQ or SINR?SINR. It reflects how clean the signal is and determines the modulation your phone can use. RSRP provides the foundation; RSRQ hints at network loading and interference.Why do I have 4 bars but slow data?Bars often reflect signal strength (RSRP) but not quality (SINR/RSRQ) or cell congestion. Good strength plus poor quality or heavy load = slow.Is RSSI the same as RSRP?No. RSSI is a broader received power measurement including noise and interference. RSRP isolates the reference signal and is the standard metric for LTE/5G coverage assessments.Do buildings affect 4G and 5G differently?Yes. Both are attenuated by walls, but higher‑frequency 5G bands lose more signal indoors. mmWave 5G struggles through most materials; sub‑6 GHz 5G behaves more like 4G.Will switching to LTE help if 5G is flaky indoors?Often, yes. LTE on a lower band can deliver steadier SINR indoors, even if peak speeds are lower. Try LTE for calls and uploads; switch back to 5G outside for capacity.The bottom lineUse RSRP to judge if you have enough raw signal, RSRQ to sense network cleanliness, and SINR to predict real speeds. Small moves (window, floor, angle) can add 5–20 dB where it matters. When a network’s quality is poor where you are, the fastest fix is often switching to a different carrier via an eSIM with regional coverage.Next step: Compare country and regional options on Destinations.

30 Oct 2025