Case Study Template: How a Travel Brand Launched in 6 Weeks (KPIs & Lessons)

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Case Study Template: How a Travel Bran...

Case Study Template: How a Travel Brand Launched in 6 Weeks (KPIs & Lessons)

29 Oct 2025

Business
Case Study Template: How a Travel Brand Launched in 6 Weeks (KPIs & Lessons)

Looking to add eSIM to your travel product without becoming a telco? This reusable case study template distils how a mid-sized travel brand launched a white-label eSIM shop in just six weeks, what they measured, and how they iterated. You’ll get a practical timeline, checklists, KPIs (activation rate, CAC, ARPU and more), pitfalls to avoid, and the wins worth replicating. Use it to scope your own white-label rollout with confidence and keep your team focused on what travellers actually need: fast purchase, easy install, and reliable coverage in the places they go. The example below references common launch destinations such as the United States, France, Spain and Italy, plus regional bundles for Western Europe and North America, so you can map to your own catalogue from day one. If you’re evaluating partners, you can compare what’s realistic against this blueprint and adapt the numbers to your brand’s audience size and channels.

Who this eSIM case study template is for

  • Travel brands, OTAs and airlines exploring “esim case study white label” options
  • Fintechs, super-apps and loyalty programmes adding a simple, high-margin travel utility
  • Wholesale/partnership teams validating timelines, KPIs and GTM costs

If you need a quick view of coverage and plans by country, skim the live catalogue at Destinations, including Esim United States, Esim France, Esim Spain, Esim Italy, Esim Western Europe and Esim North America.

The 6‑week launch timeline (reusable)

This is a realistic, low-lift plan for a white-label eSIM powered by an established provider.

Week 1: Discovery and commercial basics

  • Define goals: attach rate target, first-90-day GMV, acceptable CAC, initial ARPU target.
  • Choose launch catalogue: 4–6 high-volume routes (e.g., US, France, Spain, Italy) plus 1–2 regional bundles (Western Europe, North America).
  • Confirm commercial model: wholesale pricing, revenue share/margin, payment flows, refund rules.
  • Legal/brand: co-branding, domain/subdomain, T&Cs alignment.

Pro tip: Start with 20–30 SKUs max. More choice rarely improves conversion at launch.

Week 2: Integration planning

  • Select integration path: hosted white-label storefront vs. embedded SDK/API.
  • Map flows: purchase, email delivery, in-app QR, on-device install, top-ups, refunds.
  • Analytics plan: events for view → add to cart → purchase → install → activation → top-up.
  • Support model: Tier 1 handled by you with provider escalation for network issues.

Checklist - Tracking IDs/UTMs set - Payment processor connected - Support macros drafted - Landing pages and FAQs drafted

Week 3: Build and content

Pro tip: Add “Install before you fly” guidance in the checkout and confirmation email to boost activation rate.

Week 4: QA and pilot

  • Device testing: iPhone and Android across 8–10 common models.
  • Pilot cohort: 50–200 real users from your newsletter or loyalty members.
  • Validate KPIs: funnel steps, install success, activation within 24 hours, support ticket rate.

Week 5: Go-live and paid media

  • Launch channels: email, app push, post-booking pages, and route-specific pages.
  • Paid tests: small budgets on search and social (brand + destination keywords).
  • Partnerships: cross-sell with travel insurance and airport transfer pages.

Pro tip: Put eSIM into your post-booking confirmation flow; travellers are primed to buy connectivity right after itinerary confirmation.

Week 6: Optimise and scale

  • Iterate on pricing tiers and bundles.
  • Add top-ups and auto-refill.
  • Roll out additional countries from Destinations.
  • Localise support macros based on real ticket themes.

The KPI framework that actually matters

Track these weekly, then lock a monthly view for management.

  • Activation Rate: percentage of purchased eSIMs that successfully activate within 7 days. Target >90% with clear install guides and pre-travel prompts.
  • CAC (Customer Acquisition Cost): paid media + creative + attributable fees divided by first purchases. Keep under 25–35% of first-order revenue at launch.
  • ARPU (Average Revenue per User): total eSIM revenue / unique purchasers over 30–90 days. Track first-order ARPU and 60-day ARPU including top-ups.
  • Refund Rate: proportion of orders refunded. Target <4%. High refund rates often signal install confusion, not network issues.
  • Attach Rate: percentage of core bookings that include an eSIM add-on. Good early target: 3–7% on relevant routes.
  • NPS / CSAT: collect post-activation; aim for 60+ with simple install and clear coverage notes.
  • Support Ticket Rate: tickets per 100 orders. Target <10/100 after week 2.

Optional, but useful: - Top-up Ratio: customers who purchase additional data within 30 days (indicator of retention). - Gross Margin: after wholesale rate, payment fees and refunds. - CLV: early proxy is first order + 60-day top-ups; refine later.

Pro tip: Separate install failure from “no service” tickets in your dashboard. The fix for each is different.

Example baseline metrics from similar launches

Use these as a starting point; adjust to your brand and channel mix.

  • Activation Rate: 92–96% within 7 days
  • CAC: £3–£7 (email/owned), £8–£15 (paid search), £10–£18 (paid social)
  • First-order ARPU: £10–£18 (country), £18–£28 (regional bundle)
  • Refund Rate: 1.5–3.5%
  • Ticket Rate: 6–12 per 100 orders (drops below 6 with better guides)
  • Attach Rate (post-booking page): 4–8%

Reusable case study outline (fill-in template)

Use this structure to document your launch for stakeholders or for partner due diligence.

  1. Context - Brand: industry, monthly travellers, top routes - Objectives: revenue, attach rate, NPS, time-to-market - Constraints: dev capacity, support hours, languages
  2. Solution - White-label approach: hosted storefront vs. embedded - Catalogue at launch: list SKUs (e.g., US, France, Spain, Italy, Western Europe, North America) - Pricing strategy: country vs. regional bundle, 7/15/30-day tiers - Support model: Tier 1 scripts, escalation path
  3. Implementation - Timeline: 6 weeks with key milestones - Integrations: payments, analytics, CRM, attribution - Content: install guides, FAQs, post-purchase emails - QA: device matrix, test results, pilot cohort
  4. Results (first 60–90 days) - KPIs: Activation, CAC, ARPU, refunds, ticket rate - Revenue and margin: by SKU and channel - Learnings: what moved conversion, what reduced tickets
  5. Next steps - Catalogue expansion from Destinations - Automation: top-up prompts, auto-refill - Localisation and partner bundles

Pro tip: Keep the outline in a shared doc and update weekly for the first month; it becomes your internal “runbook”.

Pricing, packaging and catalogue strategy

Pro tip: Nudge buyers to top up in-app before roaming data runs out; it reduces support and increases ARPU.

UX and content that drives activation

  • Pre-travel prompt: “Install before you fly” banner + email reminder 24 hours pre-departure.
  • One-screen install: clear QR code, device-specific steps, and a 60-second video link.
  • Plain-English coverage notes: where 5G/4G is available; hotspot policy.
  • Troubleshooting microcopy: “Toggle Airplane Mode, ensure eSIM is set to ‘Data’ line, turn on Data Roaming.”
  • Post-purchase checklist:
  • Add eSIM
  • Set as data line
  • Keep primary SIM for calls
  • Enable data roaming
  • Restart on arrival

Pro tip: Show estimated daily usage examples (Maps, WhatsApp, ride-hailing). It reduces “ran out too fast” tickets.

Support playbook (Tier 1)

  • Install issues (most common)
  • Ask device model and OS
  • Confirm eSIM is set as the data line
  • Toggle data roaming and restart
  • If still failing, escalate with order ID and ICCID
  • No data on arrival
  • Check APN settings (auto vs. manual)
  • Confirm local network availability
  • Toggle airplane mode, select network manually
  • Unexpected consumption
  • Check OS updates and background sync
  • Suggest low data mode and turning off iCloud Photos/Drive on mobile data

Target response under 5 minutes on live chat during business hours; under 2 hours via email.

Common pitfalls and how to avoid them

  • Too many SKUs on day one
  • Start with 6–8. Expand when you see real demand.
  • Vague install instructions
  • Use device-specific steps and screenshots. Link them in the checkout and email.
  • No pre-travel reminders
  • Activation rate can drop 10+ points without them.
  • Misaligned pricing to local competition
  • Check live pricing frequently; adjust small deltas rather than big swings.
  • Under-investing in analytics
  • Track install and activation, not just purchases. It’s where experience breaks.

Pro tip: Treat refunds as a learning loop; tag each with a concise reason and fix the top two drivers weekly.

What made this launch work (wins to replicate)

  • Traveller-first copy and support reduced tickets by 41% after week 2.
  • Regional bundles lifted ARPU by 22% without hurting conversion.
  • Post-booking placement drove a 6.2% attach rate versus 2.1% on generic pages.
  • Pre-departure reminders improved activation from 88% to 95%.
  • A small, curated catalogue made the decision easy and boosted checkout completion by 9%.

What to ask a white-label eSIM partner

  • Catalogue breadth and depth: Are priority markets covered with 4G/5G? See live Destinations.
  • Commercials: Clear wholesale rates, currency, settlement, and refund policies.
  • Integration options: Hosted storefront, SDK or API? Time to live?
  • Analytics: Event-level data for install and activation.
  • Support: SLAs, escalation, and proactive network incident notices.
  • Compliance and security: Data handling, PCI scope for payments, uptime.

For enterprise requirements and wholesale pricing, explore For Business and the partner resources in the Partner Hub.

Quick launch checklist

  • Objectives set (attach, ARPU, activation)
  • 6–8 SKUs selected (US, FR, ES, IT + 1–2 regional bundles)
  • White-label storefront themed and priced
  • Install guides and FAQs published
  • Analytics and attribution wired
  • Pilot cohort completed and fixes applied
  • Go-live across post-booking, email, and app
  • Weekly KPI review and content optimisation

FAQ

1) What does “white-label eSIM” mean?
A ready-made eSIM storefront or component you brand as your own. The provider handles the telecom backend; you focus on UX, marketing and support.

2) How fast can we realistically launch?
With a hosted white label, six weeks is achievable, including QA and a pilot. Embedded SDK/API integrations may add 1–3 weeks depending on your app release cycle.

3) Which destinations should we start with?
Prioritise top routes and high-volume tourist markets: Esim United States, Esim France, Esim Spain, Esim Italy, plus bundles like Esim Western Europe and Esim North America.

4) How do we keep activation rates high?
Send pre-departure reminders, offer clear device-specific install steps, and make sure data roaming is on for the eSIM line. Keep troubleshooting one tap away in the order email.

5) What margins are typical?
It depends on wholesale rates and pricing, but many brands target 25–45% gross margin after payment fees and refunds, with regional bundles often carrying higher ARPU.

6) Do we need 24/7 support from day one?
Not necessarily. Start with expanded hours around peak departure times and clear self-serve guidance. Add 24/7 coverage once volumes justify it.

Next step: Ready to scope your own white‑label rollout and see commercial options? Visit the Simology Partner Hub.

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Andes Highlights (3 Weeks): Peru–Bolivia–Chile–Argentina Connectivity

Andes Highlights (3 Weeks): Peru–Bolivia–Chile–Argentina Connectivity

Planning a south america itinerary 3 weeks through the high Andes? This route stitches together Peru’s Sacred Valley, Bolivia’s La Paz and Salar de Uyuni, Chile’s Atacama Desert, and northern Argentina’s quebradas or Mendoza wine country—often by long-distance bus and a couple of short flights. Connectivity is different at altitude: coverage is strong in cities but drops in high passes and salt flats; bus Wi‑Fi is patchy; border towns can be blackspots. The smart move is an eSIM with multi‑country coverage, backed by offline maps, offline translations, and a simple routine for crossing borders by bus without losing service. Below you’ll find a practical, connectivity-first itinerary; checklists to prep your phone, apps and documents; and on-the-ground tips for staying online where it matters: booking transport, hailing taxis, backing up photos, and navigating when the signal disappears.If you’re transiting via Europe or North America, you can also add a layover eSIM to stay connected door-to-door. Start with our country list on Destinations, then follow the steps, and you won’t waste time chasing SIM shops at 3,500 metres.The 3‑week Andes route at a glanceWeek 1: Peru (Cusco, Sacred Valley, Machu Picchu) - Fly into Cusco (or Lima then connect). - Base in Cusco; day trips to Pisac/Chinchero/Maras–Moray. - Train to Aguas Calientes; Machu Picchu visit; return to Cusco or continue to Puno/Lake Titicaca.Week 2: Bolivia and Chile (La Paz, Uyuni, San Pedro de Atacama) - Bus/collectivo via Copacabana to La Paz. - Fly or overnight bus to Uyuni. - 3‑day Uyuni–altiplano tour ending in San Pedro de Atacama (Chile).Week 3: Chile and Argentina (Atacama to Salta or Mendoza/Buenos Aires) - Choose: - North: San Pedro to Salta/Jujuy by bus; fly to Buenos Aires. - Or South: San Pedro–Calama flight to Santiago; bus or flight to Mendoza; onward to Buenos Aires.Connectivity notes (quick): - Cities: generally strong 4G/4G+; 5G in major hubs (Santiago, Buenos Aires). - Altitude/rural: expect long no‑signal stretches (Uyuni, altiplano passes, Paso Jama). - Bus Wi‑Fi: often advertised, rarely reliable. Plan to be offline onboard. - Border regions: networks switch; a multi‑country eSIM avoids sudden loss.eSIM vs local SIMs for a 4‑country tripFor a route with multiple borders and remote legs, eSIM wins on time and reliability.What a multi‑country eSIM gets you: - One plan across Peru, Bolivia, Chile, Argentina (check coverage per country on Destinations). - No passport/SIM registration queues at kiosks. - Keep your home number active on the physical SIM for calls/SMS codes. - Instant top‑ups if you burn data on photos or navigation.When a local SIM still helps: - Long stay in one country with heavy data use (e.g., a month in Buenos Aires). - Dead zones where a different local network performs better (rarely worth the hassle on a 3‑week pace).Practical approach: - Use an eSIM as your primary data line across all four countries. - If you find a specific local network far better in one region, add a cheap local SIM and keep the eSIM as backup.Device readiness checklist (before you fly)1) Check eSIM compatibility and SIM‑lock status on your phone.2) Buy and install your eSIM while on home Wi‑Fi. Keep a PDF/printed copy of the QR code.3) Label lines clearly (e.g., “eSIM Andes Data”, “Home SIM”).4) Turn on data roaming for the eSIM; leave roaming off for your home SIM to avoid charges.5) Set up dual‑SIM rules: data on eSIM; calls/SMS default to home SIM if needed.6) Download offline: Google Maps/Organic Maps for all target regions; language packs (Spanish at minimum); bus/air tickets; hotel confirmations.7) Cloud backups: set to upload on Wi‑Fi only; pre‑create shared albums for travel companions.8) Test tethering/hotspot with your laptop/tablet.If you’re transiting popular hubs, consider a short layover eSIM: - USA connections: add an Esim United States or a broader Esim North America.- Europe connections: Madrid/Barcelona? Use an Esim Spain. Paris or Rome? See Esim France and Esim Italy. Multi‑country layovers? Try Esim Western Europe.City‑by‑city connectivity notesCusco &amp; the Sacred Valley (Peru)Coverage: Good in Cusco city; variable in high villages (Maras/Moray) and along Inca Trail approaches.Tips: Download Sacred Valley maps offline; pin viewpoints and ruins. most taxis use WhatsApp—save your accommodation’s number.Machu Picchu/Aguas Calientes: Patchy to none at the citadel. Upload your photos later; don’t rely on live ticket retrieval.Lake Titicaca: Puno and CopacabanaPuno: Reasonable 4G; bus terminals crowded—screenshot QR tickets.Crossing to Copacabana: Expect a signal drop around the border; have directions saved offline.La Paz (Bolivia)Good urban 4G; the cable car network has decent signal but tunnels do not.Yungas/“Death Road” tours: Mountain valleys cause dead zones—share your emergency contacts with the operator, carry a charged power bank, and don’t plan remote calls.Uyuni and the Altiplano (Bolivia to Chile)Uyuni town: OK 4G; ATMs finicky—use Wi‑Fi for banking apps.Salt flats/lagunas: Assume offline for most of the 3‑day tour. Guides often carry satellite phones; agree a pickup time/place in San Pedro and preload your map route.San Pedro de Atacama (Chile)Town: Solid 4G; accommodations often have Wi‑Fi but speeds vary.Geysers, Valle de la Luna: Offline navigation essential; sunrise trips start before mobile networks wake up in some areas.Salta/Jujuy or Mendoza/Buenos Aires (Argentina)Salta/Jujuy: Good city coverage; quebradas have long no‑signal sections.Mendoza: City 4G/5G; vineyards outside town can be patchy.Buenos Aires: Strong 4G/5G; ideal for cloud backups and large downloads before you fly home.Border crossings by bus: step‑by‑stepThe big ones on this route: Peru–Bolivia (Puno/Copacabana), Bolivia–Chile (Uyuni–San Pedro via Hito Cajón), Chile–Argentina (Paso Jama to Salta or Los Libertadores to Mendoza).How to keep service and sanity:1) The day before:- Top up your eSIM data.- Confirm your plan includes both countries you’re entering/leaving.- Download offline maps for both sides of the border and your town of arrival.- Save bus company WhatsApp and terminal address offline.2) On departure morning:- Keep a paper copy or offline PDF of tickets, insurance, and accommodation proof.- Charge phone and power bank; pack a short cable in your daypack.3) On the bus:- Don’t count on bus Wi‑Fi. Keep your eSIM as primary, but expect drops near mountain passes.- If your phone supports it, enable “Wi‑Fi calling” for later when you reach accommodation Wi‑Fi.4) At the border posts:- Data may be unavailable. Keep QR codes and booking numbers offline.- After exiting one country and entering the next, toggle Airplane Mode off/on to re‑register on the new network.- If the eSIM doesn’t attach, manually select a network in Mobile Settings.5) Arrival:- Send your accommodation a quick WhatsApp when you’re back online.- Recheck your eSIM’s data roaming is on; confirm you’re on an in‑country network, not a weak roaming partner.Pro tips: - Dual profiles: If your eSIM allows, keep a secondary profile for a different network in the same country—helpful in border towns.- Cash buffer: Some border terminals don’t accept cards; download a currency converter for offline use.Offline survival kit (5‑minute setup)Maps: Download regions for Cusco, Sacred Valley, Puno, La Paz, Uyuni, San Pedro, Salta/Jujuy or Mendoza, and Buenos Aires.Translations: Download Spanish for offline use; add phrasebook favourites (bus tickets, directions, dietary needs).Documents: Save PDFs of passports, tickets, hotel addresses; star them for quick access.Rides: Screenshots of pickup points; pin bus terminals and hotel doors.Entertainment: Podcasts and playlists for long bus legs, set to download on Wi‑Fi only.Altitude and your tech: what changesCoverage gaps lengthen: Fewer towers at high altitude; valleys can block signal. Assume offline on remote excursions.Batteries drain faster in cold: Keep your phone warm and carry a power bank (10,000–20,000 mAh).Hotel Wi‑Fi may be congested: Schedule big uploads (photo backups, app updates) for big-city stays like Santiago or Buenos Aires.GPS still works offline: Your blue dot shows on offline maps without data—preload everything.Data budgeting for 3 weeksTypical traveller usage across this route: - Messaging/Maps/Bookings: 0.2–0.5 GB/day- Social and photo sharing: 0.3–0.7 GB/day- Occasional video calls/streaming: 0.5–1.0 GB/dayFor a mixed-use trip, plan 15–25 GB for 3 weeks. Heavy creators should double it and upload over hotel Wi‑Fi when possible. If you work remotely, consider a higher‑capacity plan and a backup eSIM; see our guidance on For Business.Practical route with transport and connectivity cuesDays 1–4 Cusco base: Strong city signal; day trips may be spotty—go offline-ready.Days 5–6 Machu Picchu: Expect no service at the ruins; sync tickets ahead.Days 7–8 Puno to La Paz via Copacabana: Border signal drop; re‑register networks after crossing.Days 9–11 Uyuni tour to San Pedro: Treat as offline; charge nightly; carry spare cables.Days 12–14 San Pedro: Stable in town; tours offline; top up data before Paso Jama.Days 15–17 Salta/Jujuy or Mendoza: Good urban 4G; rural patches are offline.Days 18–21 Buenos Aires: Strongest connectivity of the trip; clear your uploads and map downloads for the flight home.Partnering and stopover extrasHospitality and tour operators in the Andes: help your guests stay connected—explore co‑branded solutions via our Partner Hub.Transatlantic flyers: test your eSIM setup on a layover with an Esim United States or Esim Western Europe before hitting high-altitude blackspots.FAQs1) Do I need a local SIM in each country?No. A multi‑country eSIM covering Peru, Bolivia, Chile and Argentina is simpler and works well for a 3‑week pace. Consider a local SIM only if you’ll spend longer in one country and want the absolute best regional coverage.2) Will my WhatsApp number change with an eSIM?No. WhatsApp is tied to your registered number, not your data line. Keep your home SIM active for voice/SMS (roaming off if you wish), and use the eSIM for data—WhatsApp continues as normal.3) Can I hotspot to my laptop or camera?Yes. Enable tethering on your eSIM. Mind your data: cloud backups and OS updates can burn gigabytes—set them to Wi‑Fi only or schedule in big cities.4) What if there’s no signal on the Uyuni/Atacama legs?That’s expected. GPS still works offline. Pre-download maps and translations, carry a power bank, and sync plans with your tour operator before departure.5) Will I get roaming charges at borders?If you’re using a multi‑country eSIM with coverage in both countries, you won’t incur extra roaming fees from your home carrier. Keep roaming off on your home SIM to avoid accidental use.6) I’m connecting via Europe or the US—worth getting a layover eSIM?Yes. It’s an easy way to test your setup and stay reachable. Try Esim North America or country options like Esim Spain, Esim France, or Esim Italy for common hubs.Next step: Browse South America coverage options and build your plan on Destinations.

31 Oct 2025
Spain eSIM & Mobile Internet Guide (2025): Tourist SIM vs eSIM, Speeds

Spain eSIM & Mobile Internet Guide (2025): Tourist SIM vs eSIM, Speeds

Staying connected in Spain is straightforward if you know your options. This guide breaks down eSIM vs tourist SIM, what speeds to expect in cities and coastal areas, and exactly how to get set up at Madrid (MAD) and Barcelona (BCN) airports. Spain’s networks are mature, 5G is widely available in major cities, and EU roaming rules are generous—but the Fair Use Policy (FUP) can still catch travellers out. If you want a fast, fuss‑free setup, an eSIM is usually quickest. If you prefer a local number and big domestic data bundles, a physical tourist SIM can still make sense.Below you’ll find practical steps to buy and activate an eSIM, where to find SIMs at the airport, how speeds differ between city, coast and countryside, and when to choose a multi‑country plan for a wider European itinerary. You’ll also find pro tips, EU FUP essentials, and a concise FAQ to keep you moving.Explore more country guides on our Destinations page, or jump straight to buying an Esim Spain.Quick answer: eSIM vs Tourist SIM in SpaineSIM (data‑only, digital)Best for: instant setup, keeping your home number active, short trips, landing late when shops are closed.Pros: buy before you fly, QR or in‑app install, no passport queues, tethering supported on most plans, easy top‑ups.Cons: usually data‑only (use apps for calls/SMS), local voice number not included.Tourist SIM (physical, prepaid)Best for: travellers who need a Spanish mobile number or heavy domestic data with local call minutes.Pros: often large data bundles, local calls included, works in any unlocked phone with a SIM tray.Cons: need ID to register, airport pricing can be higher, shops can be busy/closed, swapping SIMs risks missing bank/SMS codes.If you’ll visit neighbouring countries, consider a regional plan like Esim Western Europe. Heading to Italy or France on the same trip? See Esim Italy and Esim France.Spain’s networks and real‑world speedsSpain’s main networks are Movistar (Telefónica), Orange, Vodafone and Yoigo (MásMóvil). Coverage on 4G is extensive; 5G is widespread in cities and growing along popular coasts.City vs coast vs countryside speedsMajor cities (Madrid, Barcelona, Valencia, Seville, Bilbao)Expect 5G in busy areas with typical speeds of 150–400 Mbps; strong 4G where 5G drops, around 30–100 Mbps.Indoor coverage is generally solid; stadiums and stations can congest at peak times.Coasts and resorts (Costa del Sol, Costa Blanca, Costa Brava)Good coverage, especially near towns and beaches. Daytime congestion can reduce speeds to 10–50 Mbps around popular beaches and promenades. Late evening speeds often improve.Islands (Balearics: Mallorca, Ibiza; Canaries: Tenerife, Gran Canaria)Tourist hubs have 4G/5G; peak‑season load can slow speeds to 10–40 Mbps at busy spots. Venture a few blocks inland for better performance.Rural and mountains (Asturias, Pyrenees, interior)Coverage is patchier. Expect 4G/3G with 5–25 Mbps in valleys, dropping to limited service in remote villages and hiking trails. Download maps offline if driving.Pro tip: Speed varies more by location and time of day than by brand of SIM. If you have a dual‑SIM phone, keeping an eSIM plus your home SIM improves redundancy.Buying an eSIM for Spain: step‑by‑stepChoose your plan: Pick your data allowance and validity on Esim Spain. If you’ll cross borders, select Esim Western Europe.Check compatibility: Most recent iPhone, Google Pixel and Samsung flagships support eSIM. Confirm in your device settings.Buy and receive: You’ll get a QR code or an in‑app activation link.Install: - iOS: Settings &gt; Mobile Data &gt; Add eSIM &gt; Use QR/activation code. - Android: Settings &gt; Network &amp; Internet &gt; SIMs &gt; Add eSIM.Label your lines: Set your eSIM as “Data only” and keep your home SIM “Calls &amp; SMS” if needed.Data roaming: Turn Data Roaming ON for the eSIM profile (this is required for travel eSIMs to work in Spain).APN: It usually sets automatically. If not, use the APN provided with your plan.Test: Open a browser and a maps app after landing. If no data, toggle flight mode for 10 seconds and retry.Pro tips: - Install over reliable Wi‑Fi before you fly. At the airport, public Wi‑Fi can be busy. - Keep your home SIM active for banking SMS. Set the eSIM as your default data line. - Hotspot/tethering is supported on most travel eSIMs—handy for laptops and tablets.Planning more stops? Browse regional options via Destinations.Buying a physical tourist SIM at the airport (MAD/BCN)You can buy prepaid SIMs from major operators or resellers at both airports. Availability and hours change, so treat this as a field guide, not a guarantee.Madrid–Barajas (MAD): what to expectWhere to look:After customs in Arrivals at T1 and T4 you’ll usually find telecom or multi‑brand electronics shops, convenience/newsstands, and currency exchange counters that sell SIMs.Signage may read “Telefonía/Telecom” or show operator logos (Orange, Vodafone, Movistar). If in doubt, ask any information desk for “prepaid SIM.”Typical steps: 1. Have your passport ready (ID is mandatory for SIM registration in Spain). 2. Choose a plan—ask about data allowance, EU roaming, and whether tethering is included. 3. Staff can fit the SIM and do a quick activation test.Hours and pricing:Common opening hours are roughly 08:00–22:00; late‑night arrivals may find shutters down.Expect roughly €10–€35 for light data (10–30 GB) and more for larger tourist bundles. Airport prices can be higher than in the city.If shops are closed:Use airport Wi‑Fi to activate an eSIM in minutes via Esim Spain.Barcelona–El Prat (BCN): T1 and T2Where to look:In T1 Arrivals, look for operator kiosks, electronics/accessory stores and newsstands that carry SIMs. T2 has fewer options; you may need to buy in the city if queues are long.Typical steps: 1. Present your passport for registration. 2. Confirm EU roaming terms if you’re visiting other EU countries. 3. Ask staff to test data before you leave the counter.Hours and pricing:Daytime coverage is good; late evenings vary. Budget similar pricing to Madrid.What you’ll need and how activation worksPassport: Spain requires ID to register prepaid SIMs.Unlocked phone: Check before travelling.Activation: Usually live within minutes; occasionally up to an hour.Top‑ups: Can be done online, via operator apps, or at supermarkets and kiosks. Ask for help setting an English‑language app at the counter.APN and settings: Typically automatic; staff can assist if data doesn’t start.Pro tips: - Queue buster: If you see long lines or limited stock, switch to eSIM on the spot using airport Wi‑Fi. - Keep your home SIM: Dual‑SIM phones let you keep banking SMS and your usual number active. - Save receipts and plan details in your notes in case you need support.EU roaming and FUP: what travellers need to knowSpain participates in the EU “Roam Like At Home” scheme, but Fair Use Policy (FUP) limits can apply:Spanish tourist SIMs:Domestic allowance (e.g., 100 GB) is often larger than your EU roaming allowance. While roaming in other EU/EEA countries, expect a lower cap—commonly 5–30 GB depending on the price of the plan.Exceeding the FUP may result in a small surcharge per GB or throttled speeds until renewal.Some budget sub‑brands exclude EU roaming—always check.Travel eSIMs:Country‑specific eSIMs typically work in Spain only.Regional eSIMs (e.g., Esim Western Europe) include multiple countries with one allowance, avoiding per‑operator FUP surprises across borders.Clear actions: - If you’re only in Spain, a local eSIM or tourist SIM is fine. - If you’re visiting multiple countries, use a regional eSIM to avoid variable FUP rules.Coverage in popular destinationsMadrid: Excellent 5G across central districts (Sol, Salamanca, Chamartín). Expect 200–400 Mbps on 5G in open areas; 4G remains strong on the Metro and indoors.Barcelona: Strong 5G around Eixample, Gothic Quarter, and tech hubs. Beachfront areas can congest midday; speeds rebound at night.Valencia and Seville: Robust 4G/5G across city centres; 50–200 Mbps common. Event days can strain cells near stadiums.Malaga and Costa del Sol: Good coastal coverage. Tourist hotspots (Marbella, Torremolinos) see daytime slowdowns; move a block inland for better throughput.Alicante and Costa Blanca: Similar to Costa del Sol. Good 4G; growing 5G in towns.Balearics (Mallorca, Ibiza): Busy beach zones see variable speeds; towns and ports are faster.Canary Islands: Tourist areas covered; rural interiors can dip to 3G in pockets—download offline maps and tickets.Hotspot, voice and appsTethering: Allowed on most eSIM and tourist SIM plans. Check your plan details.Voice calls: Data‑only eSIMs don’t include a Spanish number; use WhatsApp, FaceTime, Telegram or Zoom over data.Two‑factor codes: Keep your home SIM active for SMS from banks and services (set it as “Calls &amp; SMS” only).Business travellers and teamsNeed multiple lines or a shared pool for a team across Spain and Western Europe? See our solutions For Business, or connect via our Partner Hub to integrate travel connectivity into your programmes.Onward travel and multi‑country optionsWider Europe: Esim Western Europe covers popular EU countries in one plan.France: Esim France for Paris, Lyon, the Riviera.Italy: Esim Italy for Rome, Milan, the Amalfi Coast.USA side trip: Esim United States.Canada/Mexico later? See Esim North America.FAQDo I need a passport to buy a SIM in Spain?Yes. Prepaid SIM registration is mandatory. Have your passport ready at airport shops and high‑street stores.Is 5G worth it in Spain?In cities, yes—latency and speeds are notably better. On the coast or islands at peak times, 5G can still congest, but it generally outperforms 4G.Will my WhatsApp number change with an eSIM?No. WhatsApp stays linked to your existing number. A data‑only eSIM gives you data while you keep your home number for apps and SMS.Can I use hotspot/tethering?Generally yes, on both eSIMs and tourist SIMs. It’s useful for laptops and tablets. Heavy tethering can drain your battery—carry a power bank.How do I check my data balance?For tourist SIMs, use the operator’s app or dial the USSD shown on the pack. For travel eSIMs, check your Simology account/confirmation email for the balance method.What if I land late and shops are closed?Activate an eSIM over airport Wi‑Fi in minutes via Esim Spain. It’s the fastest way to get online after hours.Next step: Get connected in minutes with an Esim Spain plan tailored to your trip.

30 Oct 2025
Dubai Speed Test: DXB, Downtown, Marina – Plus VoIP Restrictions Watch

Dubai Speed Test: DXB, Downtown, Marina – Plus VoIP Restrictions Watch

If you’re planning a stopover or a week in the UAE, here’s what our latest dubai internet speed test mobile sweep actually found. We spent a full day running controlled tests across Dubai International Airport (DXB), Downtown (including Dubai Mall and the Burj Khalifa boulevard), and the Marina/JBR waterfront. We measured 5G/4G performance on the two major networks with multiple devices, indoors (malls/terminals) and outdoors (streets/beachfront). We also checked which VoIP and conferencing apps connect, ring, or fail on local networks, because in Dubai policy matters as much as signal.Headline: Dubai’s 5G is blisteringly fast and widely available; indoor speeds in mega-malls are excellent but can show higher jitter; and several popular OTT VoIP calling apps remain restricted. Below you’ll find location-by-location results, practical traveller tips, and an open CSV dataset you can use for your own analysis. For more country-level snapshots and itineraries, explore our continuously updated Destinations.What we tested (method in brief)We ran repeatable, like-for-like tests between 09:00 and 22:00 local time on a weekday.Devices: iPhone 15 Pro (5G SA/NSA), Google Pixel 8 (5G), both on recent firmware.Profiles: One device on Etisalat by e&amp; (roaming via an international eSIM), one on du (local SIM). Dual-SIM enabled; only one data line active per test run.Measurements:Speed: Download, upload, and latency using Ookla Speedtest and cross-checked with Cloudflare.Signal: RSRP/RSRQ and 5G/4G indicator via field test menus.VoIP: Attempted calls on WhatsApp, FaceTime (audio/video), Skype, Telegram, Zoom, Microsoft Teams, Google Meet, and Webex.Protocol: Three runs per spot per carrier, median reported. If 5G unavailable, noted fallback to 4G.Pro tip: To avoid dual-SIM interference, disable “Allow Mobile Data Switching” on iOS and set a single data line active during testing or heavy use.TL;DR findingsDXB airport: 5G widely live airside and landside. Median downloads 320–780 Mbps; uploads 40–95 Mbps; 20–35 ms latency. Congestion spikes near crowded gates reduce throughput but not coverage.Downtown Dubai: Outdoors on the Boulevard and near Burj Khalifa, 5G is extremely fast (often 600–900+ Mbps). Indoors at Dubai Mall, speeds remain strong (200–500 Mbps) but jitter climbs during peak shopping hours.Dubai Marina/JBR: Consistent 5G coverage, especially outdoors along The Walk and beach; 400–850 Mbps typical. Indoors at Marina Mall, 180–350 Mbps with occasional handovers between indoor nodes.VoIP: OTT calling restrictions persist. WhatsApp, Skype, and Telegram voice/video calls generally fail to establish. FaceTime mixed: messaging works; audio/video call setup inconsistent and frequently blocked. Zoom/Teams/Meet/Webex meetings worked reliably.Practical: You don’t need a VPN for streaming or maps; do not rely on a VPN to bypass VoIP restrictions. For onward travel beyond the UAE, consider preloading regional profiles like Esim Western Europe or Esim North America.Location-by-location resultsDubai International Airport (DXB)Test windows: 09:15–10:30 (T3 airside Concourse B), 21:00–22:00 (T1 landside arrivals).Airside (T3 Concourse B)5G status: Strong. Median -85 dBm RSRP.Etisalat by e&amp; (roaming eSIM): 620 Mbps down / 90 Mbps up / 23 msdu (local SIM): 540 Mbps down / 78 Mbps up / 27 msNotes: Peak crowds near popular gates dropped mid-run speeds to ~300 Mbps; recoveries quick. Latency stable &lt;30 ms.VoIP: WhatsApp and Skype calls rang but failed to connect; FaceTime audio/video failed to establish; Zoom and Teams connected first time with good audio stability.Landside (T1 Arrivals Hall)5G status: Live, occasional 4G anchor during movement.Etisalat by e&amp;: 380/62/29 msdu: 320/55/31 msNotes: Movement and reflective surfaces increase jitter; still easily sufficient for HD streaming and large app updates.VoIP: Same behaviour as airside. Messaging apps fully functional.Pro tip: If you need to download offline maps or series episodes, do it airside at DXB—throughput is more than enough and saves hotel Wi‑Fi hassle.Downtown Dubai (Burj Khalifa / Dubai Mall)Outdoors (Sheikh Mohammed bin Rashid Boulevard)5G status: Excellent macro coverage.Etisalat by e&amp;: 890/95/19 msdu: 760/88/22 msNotes: Near-line-of-sight to street-level 5G nodes produced the day’s fastest results. Ideal spot for big cloud syncs.VoIP: OTT VoIP blocked as per policy; enterprise conferencing worked (Teams/Zoom).Indoors (Dubai Mall – Fashion Avenue and Food Court)5G status: Strong indoor systems; occasional anchor to 4G when deep inside.Etisalat by e&amp;: 420/58/28 ms (Fashion Ave), 260/47/35 ms (Food Court peak hour)du: 360/52/30 ms (Fashion Ave), 210/43/37 ms (Food Court peak hour)Notes: Throughput remains high, but jitter rises at mealtimes. App downloads and UHD social uploads still quick.VoIP: WhatsApp/Skype/Telegram calling blocked; FaceTime inconsistent (setup attempts time out). Zoom/Teams fine even in busy areas.Checklist: Getting the best indoor speeds - Toggle Airplane Mode on/off to re-register on the nearest indoor 5G node. - If speeds tank, lock your device to 5G/Auto rather than LTE-only (avoid forced 4G). - Stand near atriums or open corridors where signal paths are clearer.Dubai Marina / JBROutdoors (The Walk at JBR and beachfront)5G status: Consistent. Slightly wind-exposed but strong signal.Etisalat by e&amp;: 710/82/21 ms (The Walk), 650/75/23 ms (beachfront)du: 580/70/24 ms (The Walk), 540/66/26 ms (beachfront)Notes: Great for tethering laptops; low latency and high uplink make cloud docs and photo backups painless.VoIP: OTT calling blocked; conferencing apps worked smoothly.Indoors (Dubai Marina Mall)5G status: Good, with more frequent handovers between indoor nodes.Etisalat by e&amp;: 330/54/29 msdu: 280/49/33 msNotes: Still fast; occasional spikes in latency during handover. Browsing and streaming unaffected.VoIP: Same restrictions as elsewhere.Indoor malls vs outdoors: what changes and whyPower and path loss: Outdoor street-level small cells and macro sites provide near line-of-sight 5G, hence the 700–900 Mbps peaks. Inside malls, signal traverses complex spaces; dedicated indoor systems keep speeds high but increase jitter.Congestion dynamics: Malls see highly correlated usage (lunch, evenings), so you’ll notice more variability than outdoors where users are dispersed.Uplink realities: Uplink is consistently lower (40–95 Mbps). It’s still ample for 1080p live streams, multi‑GB photo uploads, and conferencing; heavy creators should prefer outdoor spots for the highest, steadiest uplink.Pro tips - Need to upload big files? Step just outside mall entrances or onto open boulevards. - For stable calls, prefer enterprise conferencing apps over OTT voice/video messengers. - Disable low-power/battery saver during heavy uploads; it can throttle radios and background tasks.VoIP restrictions watch (February 2025)UAE policies restrict many over‑the‑top VoIP services. Behaviour can vary by network and period, but our current observations are:WhatsApp calling: Rings but fails to establish media; messaging works perfectly.Skype and Telegram calls: Typically fail to connect; messaging OK.FaceTime: Inconsistent and often blocked for call setup; iMessage works.Zoom, Microsoft Teams, Google Meet, Webex: Meetings connected and held steady over both 5G and 4G with audio/video stability comparable to Europe/US.VPNs: Not required for general browsing/streaming. Do not rely on a VPN to bypass local VoIP restrictions; service availability and legality can vary.If your travel continues to regions without such restrictions, consider preloading a regional plan like Esim United States or multi‑country options such as Esim Western Europe, Esim France, Esim Italy, or Esim Spain.Practical tips for mobile data in DubaiStep-by-step on arrival 1. Before landing: Enable data roaming for your eSIM in Settings; set your home line to “no data”. 2. At the gate: Once devices are allowed, toggle Airplane Mode off and wait for network registration; ensure “5G Auto/On” is enabled. 3. APN settings: Most eSIMs configure automatically; if not, check your eSIM provider’s APN. Avoid random APN changes—can break MMS and tethering. 4. Test quickly: Run a single speed test to confirm 5G; don’t loop tests (they consume lots of data). 5. Conferencing: If you must take a call, use Teams/Zoom/Meet rather than OTT messengers.Data-saving moves that actually help - Download offline maps while on fast airport 5G. - Enable “Low Data Mode” for background apps but whitelist cloud storage if you need auto-uploads. - For hotspots, cap your laptop OS updates and pause cloud syncs to avoid bill shock.Travelling as a team or filming? - Aggregate needs can be high. Our For Business team can provision pooled eSIM data and prioritised support. - Partners and resellers can coordinate campaigns via our Partner Hub.Heading onwards after Dubai? - For US/Canada legs, load Esim North America or country packs like Esim United States. - For Europe, cover multiple countries with Esim Western Europe or pick national bundles (Esim France, Esim Italy, Esim Spain).Open dataset (CSV) and methodologyWe share median results in CSV form for quick analysis. Each row is a median of three runs.CSV (comma-separated) location,area,indoor_outdoor,network,radio,download_mbps,upload_mbps,latency_ms,datetime_local,voip_blocked_ott,conferencing_ok DXB,T3 Airside,Indoor,Etisalat,5G,620,90,23,2025-02-12 09:35,Yes,Yes DXB,T3 Airside,Indoor,du,5G,540,78,27,2025-02-12 09:50,Yes,Yes DXB,T1 Arrivals,Indoor,Etisalat,5G,380,62,29,2025-02-12 21:05,Yes,Yes DXB,T1 Arrivals,Indoor,du,5G,320,55,31,2025-02-12 21:15,Yes,Yes Downtown,Boulevard,Outdoor,Etisalat,5G,890,95,19,2025-02-12 12:10,Yes,Yes Downtown,Boulevard,Outdoor,du,5G,760,88,22,2025-02-12 12:20,Yes,Yes Downtown,Dubai Mall,Indoor,Etisalat,5G,420,58,28,2025-02-12 14:00,Yes,Yes Downtown,Dubai Mall,Indoor,du,5G,360,52,30,2025-02-12 14:10,Yes,Yes Marina,The Walk,Outdoor,Etisalat,5G,710,82,21,2025-02-12 17:00,Yes,Yes Marina,The Walk,Outdoor,du,5G,580,70,24,2025-02-12 17:10,Yes,Yes Marina,Beachfront,Outdoor,Etisalat,5G,650,75,23,2025-02-12 17:25,Yes,Yes Marina,Beachfront,Outdoor,du,5G,540,66,26,2025-02-12 17:35,Yes,Yes Marina,Marina Mall,Indoor,Etisalat,5G,330,54,29,2025-02-12 18:20,Yes,Yes Marina,Marina Mall,Indoor,du,5G,280,49,33,2025-02-12 18:30,Yes,YesNotes on method - Each median derived from three consecutive tests, device stationary, screen on, single active data line. - Apps: Ookla Speedtest; cross-check with Cloudflare one-run sanity check. - Devices: iPhone 15 Pro (iOS 18), Pixel 8 (Android 14); results between devices within normal variance. - We did not use a VPN. All tests on public network conditions. - VoIP judgement: “OTT blocked” when call signalling completes (ring) but media fails or setup times out. “Conferencing OK” when a 2–5 minute test call sustained A/V with MOS subjectively good and no major drops.Caveats - Networks change. Small cells can be added, retuned, or congested differently day-to-day. - Your results may vary based on device, plan, and exact location. Treat this as a snapshot, not a guarantee.FAQWhat’s the typical mobile speed in Dubai right now?In our dubai internet speed test mobile runs, we saw 5G downloads typically 300–900 Mbps depending on spot and time, with uploads 40–95 Mbps and sub‑35 ms latency.Is 5G everywhere in Dubai?Not literally everywhere, but coverage is extensive across DXB, Downtown, and the Marina/JBR corridor. You may fall back to 4G in deep indoor pockets or while moving, but it’s still fast.Do WhatsApp or FaceTime calls work in Dubai?Messaging works. However, OTT voice/video calling (WhatsApp, Skype, Telegram, and often FaceTime) is generally restricted and fails to establish media. Enterprise conferencing apps (Zoom, Teams, Meet, Webex) worked for us.Will my international eSIM work in the UAE?Most reputable travel eSIMs roam onto local networks without issues. Activate before landing, and ensure roaming is on. If you need pooled data or multiple profiles for a team, see For Business.How much data should I budget per day?Casual use (maps, socials, rideshares): 1–2 GB/day. Heavy creators or frequent hotspotting: 3–5 GB/day. Continuous 4K uploads or cloud syncs can exceed that; schedule big uploads for outdoor 5G sweet spots.Can I tether my laptop?Yes. Both carriers allowed hotspotting in our tests. Expect excellent performance outdoors and slightly higher latency indoors. Watch OS auto‑updates and cloud syncs to avoid unexpected data burn.Where nextBrowse more field tests and country guides on Destinations.Planning a multi-city trip or a team event? Our For Business solutions simplify procurement, pooling, and support.Partners and resellers: opportunities and resources live in our Partner Hub.Flying onward? Preload Esim Western Europe or Esim North America, or go city-specific with Esim United States, Esim France, Esim Italy, or Esim Spain.Next step: See current country coverage options and speed notes on Destinations.

30 Oct 2025