UK ↔ EU Roaming in 2025: What Travelers Pay Post‑Brexit

29 Oct 2025

Planning a 2025 trip between the UK and Europe? Post‑Brexit roaming is no longer one-size-fits-all. “Roam like at home” rules don’t bind UK networks in the EU or EU networks in the UK. Instead, each operator sets its own prices, fair‑use limits and speed policies. For travellers, that means possible daily fees, monthly passes, per‑GB surcharges, or generous inclusions—depending entirely on your plan. This guide explains what UK and EU residents can expect, where the gotchas hide (fair‑use is the big one), and how to avoid bill shock with simple steps and flexible eSIMs. We’ll also compare typical scenarios: a weekend city break, a two‑week holiday and a month‑long workation. If you only remember three things: check your plan’s EU/UK zone and caps, control roaming in your phone settings, and consider a local or regional eSIM to lock in predictable data costs.

For local and regional options, browse country or bundle plans via Destinations, including Esim France, Esim Spain, Esim Italy and Esim Western Europe.

The quick answer: uk eu roaming charges 2025 at a glance

UK residents in the EU: Expect either a daily fee (often around £2/day), a monthly/30‑day pass, or “included roaming” with a fair‑use data cap (commonly 12–25 GB). Exceed the cap and you may pay per‑GB surcharges or see speeds throttled.
EU residents in the UK: No EU‑wide mandate to include the UK. Many EU operators keep the UK in their top roaming zone, but some don’t. You may see day passes (€1–€3/day), per‑GB surcharges, or full inclusion with a fair‑use cap similar to EU “roam like at home”.
Calls and texts: Outgoing calls/texts often follow your roaming zone price list; incoming calls may be free or charged depending on your operator’s UK/EU policy.
Speed: Some plans cap roaming at 3G/4G or throttle after a threshold; 5G roaming may require a premium plan.
eSIMs: Local/regional eSIMs can undercut day fees on trips longer than 3–5 days and give you predictable data pricing.

What changed after Brexit?

The EU’s “roam like at home” rules no longer apply to UK networks, and the UK is a third country for EU operators.
Since 2021, UK and EU operators are free to set their own roaming terms for each other’s markets.
Many networks reintroduced fees or limits, but competitive pressure means some still include EU/UK roaming with fair‑use caps.
Consumer protections (spend alerts, bill limits) vary by operator and country; they are not uniform across UK and EU anymore.

Scenario 1: UK resident travelling to the EU

What you may pay

Daily roaming fees: Common on consumer plans; typically applied per day of use. Good for short trips, expensive for longer stays.
30‑day passes: A set fee for a block of days; better value for two‑week+ travel.
Included roaming with caps: Some plans include EU roaming but impose a fair‑use data limit (e.g., 12–25 GB per billing cycle). Exceed it and you may pay per‑GB or face throttling.
Pay‑per‑use: Usually the riskiest; per‑MB or per‑minute rates add up quickly.

Pro tips: - Ask your network if tethering counts towards any separate roaming cap; it often does. - Check whether voicemail retrieval from abroad is chargeable; it often is. Consider turning off voicemail before you go.

Fair‑use nuance for UK subscribers

“Fair‑use” for UK customers in the EU is entirely operator‑defined. Expect: - A monthly roaming data cap (even if you have unlimited data at home). - Reasonable usage rules on duration/ratio (e.g., roaming more than domestic use over a few months may trigger surcharges). - Potential speed management (e.g., priority at home, lower priority when roaming).

A simple pre‑trip checklist (UK → EU)

Confirm your EU roaming zone and pricing: check daily fees, 30‑day passes, per‑GB rates and any voice/SMS charges.
Find your data fair‑use cap and what happens after it (surcharge, throttle or stop).
Set a roaming spend cap or alerts in your account/app.
Update device OS and apps over Wi‑Fi before travel.
In Mobile Data settings, disable background refresh for heavy apps (cloud photos, auto‑updates).
Consider an eSIM for predictable data costs: - Single country: Esim France, Esim Spain, Esim Italy - Multi‑country: Esim Western Europe
Set your phone to Data Roaming ON only for the plan you intend to use (see dual‑SIM tips below).
Save essential offline maps and boarding passes; they’re data‑light insurance.

Scenario 2: EU resident visiting the UK

Does EU “roam like at home” apply in Britain?

No. EU rules apply within the EU/EEA. The UK is outside the regime, so inclusion is up to your operator. Many EU providers still treat the UK as top‑tier roaming with similar pricing to EU roaming, often with a fair‑use cap, but there is no guarantee.

What you may pay

Day passes: Common (€1–€3/day or bundled).
Included roaming with a fair‑use cap: Similar to your EU allowance, but the cap may be lower outside EU/EEA.
Per‑GB or per‑minute charges: If the UK is in a higher zone, costs can be steep.

Pro tips: - Check whether receiving calls in the UK is free on your plan; outside EU rules, some operators charge. - Watch for 5G access; you may get 4G only unless your plan explicitly supports 5G roaming in the UK. - If you’re transiting North America on the same trip, consider a separate regional plan like Esim North America or Esim United States.

Fair‑use policies: what they actually mean

Fair‑use is the main cause of bill surprises in 2025:

Data caps despite “unlimited”: Even if your domestic plan is unlimited, roaming may be capped per billing cycle. After the cap, networks typically charge per‑GB or slow you down.
Duration and residency checks: Some operators monitor how long you roam vs. use at home. Long‑term or predominant roaming can trigger extra charges or warnings.
Tethering and hotspots: Often allowed but count toward the same cap; some plans restrict hotspot use while roaming.
Speed and traffic management: Roaming may be de‑prioritised at busy times; a few plans offer 5G roaming only on premium tiers.

Practical rule: If you rely on maps, ride‑hailing, messaging and light browsing, 5–10 GB per week is comfortable. Streaming video at high resolution eats that quickly; download content over Wi‑Fi.

Bill‑shock prevention checklist

Set a hard spend cap and enable roaming alerts in your account/app.
Turn off voicemail or avoid retrieving messages from abroad if chargeable.
Disable automatic app updates and cloud photo backups on mobile data.
Limit video to Wi‑Fi; pre‑download playlists and shows.
Prefer Wi‑Fi calling or data‑based calls; check what your plan charges for voice roaming in the UK/EU.
Use a local/regional eSIM for data to avoid per‑GB roaming charges and keep your primary SIM for calls/SMS only.
Keep an eye on usage in your phone and your provider’s app; both meters help.
Know emergency numbers: 112 works across the EU; 999/112 in the UK.

eSIMs that beat day fees

For trips longer than a few days, a local or regional eSIM typically wins on cost and control:

Single‑country eSIMs: Ideal for city breaks and fixed itineraries.
Esim France
Esim Spain
Esim Italy
Multi‑country bundles: Great for rail trips or multi‑stop itineraries.
Esim Western Europe
Beyond Europe on the same ticket:
Esim United States
Esim North America
Browse all supported markets via Destinations.

Benefits: - Predictable, prepaid data with clear allowance and validity. - Keep your home SIM active for calls/SMS and 2FA. - Instant setup via QR code; no store visits.

Worked examples: what’s cheaper?

5‑day city break (UK → EU): Daily roaming at ~£2/day ≈ £10 if you only need light data. A 3–5 GB local eSIM is competitive and often faster; choose eSIM if you expect navigation, social and a bit of streaming.
2‑week holiday (EU → UK): Day fees add up. A 10–20 GB eSIM commonly beats daily charges and avoids fair‑use surprises, especially for families tethering tablets.
1‑month workation: Passes or included roaming caps are often exceeded mid‑month. A regional eSIM with a larger allowance is usually most economical and simpler to manage.

How to run dual‑SIM the smart way

Most recent iPhone/Android models support eSIM alongside your physical SIM.

Step‑by‑step: 1. Buy and install your travel eSIM while on Wi‑Fi before departure. 2. Label lines (e.g., “Home” and “Travel”) in your phone settings. 3. Set “Mobile Data” to the Travel eSIM; leave “Default Voice Line” as Home so people can still reach your number. 4. Turn Data Roaming ON for the Travel eSIM, OFF for the Home SIM. 5. Enable Wi‑Fi Calling on your Home SIM if supported to lower call costs when on Wi‑Fi. 6. After the trip, switch Mobile Data back to Home and delete/disable the travel eSIM if it was a one‑off plan.

Pro tips: - Keep iMessage/WhatsApp tied to your home number so contacts don’t lose you. - If your bank uses SMS 2FA, keeping the home SIM active avoids lockouts.

For teams and partners

Managing staff travel across multiple markets? Centralise spend and control with Simology’s For Business.
Travel brands and resellers can integrate eSIMs and earn via our Partner Hub.

FAQ: UK ↔ EU roaming in 2025

Q: Are uk eu roaming charges 2025 capped by law? A: No single cap applies across the board. Charges and alerts are operator‑specific. You can usually set spend caps in your account to avoid surprises.

Q: Do I still get free EU roaming with a UK plan? A: Some UK plans include EU roaming with fair‑use limits; others charge daily fees or sell passes. Check your exact plan’s roaming zone, cap and post‑cap policy.

Q: As an EU resident, is roaming in the UK included like the EU? A: Not by EU mandate. Many operators still include the UK in a top zone with a fair‑use cap, but it’s not guaranteed. Review your provider’s UK zone pricing before travel.

Q: Will I have 5G when roaming? A: Sometimes. 5G roaming depends on your plan and roaming agreements. Many plans default to 4G abroad, with 5G on select or premium tiers.

Q: Can I keep my number for calls while using a data eSIM? A: Yes. Use dual‑SIM: set data to your travel eSIM and keep your home SIM for voice/SMS. Enable Wi‑Fi Calling to reduce voice costs where supported.

Q: How much data do I need for a week? A: Light users (maps, messaging, browsing) typically use 3–5 GB/week. Add streaming or tethering and plan for 8–12 GB/week.

Next step: Plan your route and lock in predictable costs with a regional plan like Esim Western Europe or explore country options via Destinations.

Read more blogs

Andes Highlights (3 Weeks): Peru–Bolivia–Chile–Argentina Connectivity

Planning a south america itinerary 3 weeks through the high Andes? This route stitches together Peru’s Sacred Valley, Bolivia’s La Paz and Salar de Uyuni, Chile’s Atacama Desert, and northern Argentina’s quebradas or Mendoza wine country—often by long-distance bus and a couple of short flights. Connectivity is different at altitude: coverage is strong in cities but drops in high passes and salt flats; bus Wi‑Fi is patchy; border towns can be blackspots. The smart move is an eSIM with multi‑country coverage, backed by offline maps, offline translations, and a simple routine for crossing borders by bus without losing service. Below you’ll find a practical, connectivity-first itinerary; checklists to prep your phone, apps and documents; and on-the-ground tips for staying online where it matters: booking transport, hailing taxis, backing up photos, and navigating when the signal disappears.If you’re transiting via Europe or North America, you can also add a layover eSIM to stay connected door-to-door. Start with our country list on Destinations, then follow the steps, and you won’t waste time chasing SIM shops at 3,500 metres.The 3‑week Andes route at a glanceWeek 1: Peru (Cusco, Sacred Valley, Machu Picchu) - Fly into Cusco (or Lima then connect). - Base in Cusco; day trips to Pisac/Chinchero/Maras–Moray. - Train to Aguas Calientes; Machu Picchu visit; return to Cusco or continue to Puno/Lake Titicaca.Week 2: Bolivia and Chile (La Paz, Uyuni, San Pedro de Atacama) - Bus/collectivo via Copacabana to La Paz. - Fly or overnight bus to Uyuni. - 3‑day Uyuni–altiplano tour ending in San Pedro de Atacama (Chile).Week 3: Chile and Argentina (Atacama to Salta or Mendoza/Buenos Aires) - Choose: - North: San Pedro to Salta/Jujuy by bus; fly to Buenos Aires. - Or South: San Pedro–Calama flight to Santiago; bus or flight to Mendoza; onward to Buenos Aires.Connectivity notes (quick): - Cities: generally strong 4G/4G+; 5G in major hubs (Santiago, Buenos Aires). - Altitude/rural: expect long no‑signal stretches (Uyuni, altiplano passes, Paso Jama). - Bus Wi‑Fi: often advertised, rarely reliable. Plan to be offline onboard. - Border regions: networks switch; a multi‑country eSIM avoids sudden loss.eSIM vs local SIMs for a 4‑country tripFor a route with multiple borders and remote legs, eSIM wins on time and reliability.What a multi‑country eSIM gets you: - One plan across Peru, Bolivia, Chile, Argentina (check coverage per country on Destinations). - No passport/SIM registration queues at kiosks. - Keep your home number active on the physical SIM for calls/SMS codes. - Instant top‑ups if you burn data on photos or navigation.When a local SIM still helps: - Long stay in one country with heavy data use (e.g., a month in Buenos Aires). - Dead zones where a different local network performs better (rarely worth the hassle on a 3‑week pace).Practical approach: - Use an eSIM as your primary data line across all four countries. - If you find a specific local network far better in one region, add a cheap local SIM and keep the eSIM as backup.Device readiness checklist (before you fly)1) Check eSIM compatibility and SIM‑lock status on your phone.2) Buy and install your eSIM while on home Wi‑Fi. Keep a PDF/printed copy of the QR code.3) Label lines clearly (e.g., “eSIM Andes Data”, “Home SIM”).4) Turn on data roaming for the eSIM; leave roaming off for your home SIM to avoid charges.5) Set up dual‑SIM rules: data on eSIM; calls/SMS default to home SIM if needed.6) Download offline: Google Maps/Organic Maps for all target regions; language packs (Spanish at minimum); bus/air tickets; hotel confirmations.7) Cloud backups: set to upload on Wi‑Fi only; pre‑create shared albums for travel companions.8) Test tethering/hotspot with your laptop/tablet.If you’re transiting popular hubs, consider a short layover eSIM: - USA connections: add an Esim United States or a broader Esim North America.- Europe connections: Madrid/Barcelona? Use an Esim Spain. Paris or Rome? See Esim France and Esim Italy. Multi‑country layovers? Try Esim Western Europe.City‑by‑city connectivity notesCusco & the Sacred Valley (Peru)Coverage: Good in Cusco city; variable in high villages (Maras/Moray) and along Inca Trail approaches.Tips: Download Sacred Valley maps offline; pin viewpoints and ruins. most taxis use WhatsApp—save your accommodation’s number.Machu Picchu/Aguas Calientes: Patchy to none at the citadel. Upload your photos later; don’t rely on live ticket retrieval.Lake Titicaca: Puno and CopacabanaPuno: Reasonable 4G; bus terminals crowded—screenshot QR tickets.Crossing to Copacabana: Expect a signal drop around the border; have directions saved offline.La Paz (Bolivia)Good urban 4G; the cable car network has decent signal but tunnels do not.Yungas/“Death Road” tours: Mountain valleys cause dead zones—share your emergency contacts with the operator, carry a charged power bank, and don’t plan remote calls.Uyuni and the Altiplano (Bolivia to Chile)Uyuni town: OK 4G; ATMs finicky—use Wi‑Fi for banking apps.Salt flats/lagunas: Assume offline for most of the 3‑day tour. Guides often carry satellite phones; agree a pickup time/place in San Pedro and preload your map route.San Pedro de Atacama (Chile)Town: Solid 4G; accommodations often have Wi‑Fi but speeds vary.Geysers, Valle de la Luna: Offline navigation essential; sunrise trips start before mobile networks wake up in some areas.Salta/Jujuy or Mendoza/Buenos Aires (Argentina)Salta/Jujuy: Good city coverage; quebradas have long no‑signal sections.Mendoza: City 4G/5G; vineyards outside town can be patchy.Buenos Aires: Strong 4G/5G; ideal for cloud backups and large downloads before you fly home.Border crossings by bus: step‑by‑stepThe big ones on this route: Peru–Bolivia (Puno/Copacabana), Bolivia–Chile (Uyuni–San Pedro via Hito Cajón), Chile–Argentina (Paso Jama to Salta or Los Libertadores to Mendoza).How to keep service and sanity:1) The day before:- Top up your eSIM data.- Confirm your plan includes both countries you’re entering/leaving.- Download offline maps for both sides of the border and your town of arrival.- Save bus company WhatsApp and terminal address offline.2) On departure morning:- Keep a paper copy or offline PDF of tickets, insurance, and accommodation proof.- Charge phone and power bank; pack a short cable in your daypack.3) On the bus:- Don’t count on bus Wi‑Fi. Keep your eSIM as primary, but expect drops near mountain passes.- If your phone supports it, enable “Wi‑Fi calling” for later when you reach accommodation Wi‑Fi.4) At the border posts:- Data may be unavailable. Keep QR codes and booking numbers offline.- After exiting one country and entering the next, toggle Airplane Mode off/on to re‑register on the new network.- If the eSIM doesn’t attach, manually select a network in Mobile Settings.5) Arrival:- Send your accommodation a quick WhatsApp when you’re back online.- Recheck your eSIM’s data roaming is on; confirm you’re on an in‑country network, not a weak roaming partner.Pro tips: - Dual profiles: If your eSIM allows, keep a secondary profile for a different network in the same country—helpful in border towns.- Cash buffer: Some border terminals don’t accept cards; download a currency converter for offline use.Offline survival kit (5‑minute setup)Maps: Download regions for Cusco, Sacred Valley, Puno, La Paz, Uyuni, San Pedro, Salta/Jujuy or Mendoza, and Buenos Aires.Translations: Download Spanish for offline use; add phrasebook favourites (bus tickets, directions, dietary needs).Documents: Save PDFs of passports, tickets, hotel addresses; star them for quick access.Rides: Screenshots of pickup points; pin bus terminals and hotel doors.Entertainment: Podcasts and playlists for long bus legs, set to download on Wi‑Fi only.Altitude and your tech: what changesCoverage gaps lengthen: Fewer towers at high altitude; valleys can block signal. Assume offline on remote excursions.Batteries drain faster in cold: Keep your phone warm and carry a power bank (10,000–20,000 mAh).Hotel Wi‑Fi may be congested: Schedule big uploads (photo backups, app updates) for big-city stays like Santiago or Buenos Aires.GPS still works offline: Your blue dot shows on offline maps without data—preload everything.Data budgeting for 3 weeksTypical traveller usage across this route: - Messaging/Maps/Bookings: 0.2–0.5 GB/day- Social and photo sharing: 0.3–0.7 GB/day- Occasional video calls/streaming: 0.5–1.0 GB/dayFor a mixed-use trip, plan 15–25 GB for 3 weeks. Heavy creators should double it and upload over hotel Wi‑Fi when possible. If you work remotely, consider a higher‑capacity plan and a backup eSIM; see our guidance on For Business.Practical route with transport and connectivity cuesDays 1–4 Cusco base: Strong city signal; day trips may be spotty—go offline-ready.Days 5–6 Machu Picchu: Expect no service at the ruins; sync tickets ahead.Days 7–8 Puno to La Paz via Copacabana: Border signal drop; re‑register networks after crossing.Days 9–11 Uyuni tour to San Pedro: Treat as offline; charge nightly; carry spare cables.Days 12–14 San Pedro: Stable in town; tours offline; top up data before Paso Jama.Days 15–17 Salta/Jujuy or Mendoza: Good urban 4G; rural patches are offline.Days 18–21 Buenos Aires: Strongest connectivity of the trip; clear your uploads and map downloads for the flight home.Partnering and stopover extrasHospitality and tour operators in the Andes: help your guests stay connected—explore co‑branded solutions via our Partner Hub.Transatlantic flyers: test your eSIM setup on a layover with an Esim United States or Esim Western Europe before hitting high-altitude blackspots.FAQs1) Do I need a local SIM in each country?No. A multi‑country eSIM covering Peru, Bolivia, Chile and Argentina is simpler and works well for a 3‑week pace. Consider a local SIM only if you’ll spend longer in one country and want the absolute best regional coverage.2) Will my WhatsApp number change with an eSIM?No. WhatsApp is tied to your registered number, not your data line. Keep your home SIM active for voice/SMS (roaming off if you wish), and use the eSIM for data—WhatsApp continues as normal.3) Can I hotspot to my laptop or camera?Yes. Enable tethering on your eSIM. Mind your data: cloud backups and OS updates can burn gigabytes—set them to Wi‑Fi only or schedule in big cities.4) What if there’s no signal on the Uyuni/Atacama legs?That’s expected. GPS still works offline. Pre-download maps and translations, carry a power bank, and sync plans with your tour operator before departure.5) Will I get roaming charges at borders?If you’re using a multi‑country eSIM with coverage in both countries, you won’t incur extra roaming fees from your home carrier. Keep roaming off on your home SIM to avoid accidental use.6) I’m connecting via Europe or the US—worth getting a layover eSIM?Yes. It’s an easy way to test your setup and stay reachable. Try Esim North America or country options like Esim Spain, Esim France, or Esim Italy for common hubs.Next step: Browse South America coverage options and build your plan on Destinations.

31 Oct 2025

How Much Data Do You Need Abroad? 7/14/30-Day eSIM Calculator

Travelling with an eSIM should be simple, but picking the right data size can be confusing. Buy too little and you’re hunting for top-ups mid-trip; buy too much and you pay for gigabytes you never use. This guide gives you a practical, traveller-first way to answer the question: how much data do I need? Use our light/standard/heavy presets for 7, 14 and 30 days, or build your own estimate in three minutes. We also share real-world scenarios, data-saving tips, and regional plan pointers.Prefer a handy worksheet? Download our 7/14/30-day eSIM calculator sheet (CSV/printable) from any country page—start at Destinations. If you’re heading to Europe or North America, we’ve linked regional plans to make selection easy. Whether you’re a minimalist traveller who messages and maps, or you hotspot your laptop and stream in HD, you’ll find a clear, conservative number that prevents bill shock and keeps you connected.How much data do I need? The quick answer (presets)Pick the profile that best matches your habits. These ranges include a 10–20% buffer for maps, translation, ride-hailing and background usage.7 daysLight: 3–5 GB (messages, maps, light socials, a few photos)Standard: 7–10 GB (daily socials with occasional video, a few video calls)Heavy: 15–25 GB (regular video, hotspot for laptop)14 daysLight: 6–10 GBStandard: 12–20 GBHeavy: 30–40 GB30 daysLight: 10–15 GBStandard: 20–30 GBHeavy: 50–80 GBDaily budget at a glance: - Light: ~0.3–0.5 GB/day - Standard: ~0.8–1.0 GB/day - Heavy: 2–3+ GB/dayIf you stream HD video, upload lots of media, or tether a laptop, use the “Heavy” band. If you mainly message over Wi‑Fi at your hotel and occasionally use maps on the go, “Light” fits most trips.Build your own estimate (3-minute calculator)1) Choose your travel profile - Light: Messaging, maps, light browsing, minimal video - Standard: Daily socials with some video, a few short video calls, occasional streaming - Heavy: Frequent video/streaming, regular video calls, hotspot/tethering2) Add your daily activities Use these conservative averages: - Messaging (WhatsApp/iMessage/Telegram): 5–20 MB/hour (text and stickers) - Photo sharing: 2–5 MB per photo; 100 photos ~200–500 MB - Web browsing/news: 60–150 MB/hour - Social feed scrolling: 150–300 MB/hour (mixed image/video) - Short-form video (Reels/TikTok): 0.8–2 GB/hour (varies by quality) - YouTube/streaming: - 480p: 300–500 MB/hour - 720p: 0.7–1 GB/hour - 1080p: 1.5–3 GB/hour - Music streaming: 40–150 MB/hour - Video calls (WhatsApp/FaceTime/Meet): 300–600 MB/hour (more for HD) - Maps/ride-hailing/translation: 50–150 MB/day (if not offline) - Email (with occasional attachments): 20–100 MB/day - Hotspot for laptop: highly variable; light work 200–500 MB/hour, heavy browsing/calls 1–2 GB/hour3) Multiply by trip length and add a buffer - Sum your typical day, multiply by days abroad, then add 20% for navigation spikes, uploads and updates.4) Pick your plan size - Choose the next plan size above your estimate. Ensure the plan supports top-ups or add-ons if you run low.5) Optional: get the sheet - Download the calculator sheet from any country plan page under Tools—start at Destinations.Pro tip: If your usage varies (city days vs. beach days), average your “busy” and “quiet” days to avoid overbuying.Real-world scenarios (what actually works)4-day city break (Light)Usage: maps/ride-hailing, messaging, 1 hour/day social, minimal videoEstimate: ~350 MB/day × 4 = 1.4 GB, +20% = ~1.7 GBPick: 3–5 GB to be safe. Country plans such as Esim France, Esim Italy or Esim Spain often start at 3–5 GB.10-day mixed sightseeing (Standard)Usage: 1–2 hours/day social (some video), a couple of 20-min video calls, maps dailyEstimate: ~900 MB/day × 10 = 9 GB, +20% = ~11 GBPick: 12–15 GB. For multi-country, see Esim Western Europe.14-day work-and-wander (Heavy)Usage: 1 hour/day HD video calls, hotspot for email/docs, light streamingEstimate: ~1.8 GB/day × 14 = 25 GB, +20% = ~30 GBPick: 30–40 GB. If you’ll enter the US or Canada, check Esim North America.30-day US road trip (mix of Standard/Heavy)Usage: daily navigation, frequent social uploads, 3–4 hours/week streaming, occasional hotspotEstimate: ~1.2 GB/day × 30 = 36 GB, +20% = ~43 GBPick: 50 GB+ to avoid mid-trip top-ups. See Esim United States.Make any data plan go further (pro tips)Download offline maps for regions you’ll drive/walk in.Set streaming to 480p/Auto on mobile; save HD for Wi‑Fi.Turn off auto-backup of photos/videos on mobile data; allow on Wi‑Fi only.Disable automatic app updates on mobile data.Use “Data Saver/Low Data Mode” on iOS/Android and in social apps.Cache playlists/podcasts on Wi‑Fi.Set a daily data warning (e.g., 500 MB, 1 GB) in system settings.Prefer Wi‑Fi in accommodation and cafés for uploads, cloud sync and big downloads.If you hotspot, update your laptop to “metered connection” to stop background syncs.Region and plan pointersEurope in one trip: Esim Western Europe covers popular countries without swapping plans.Single-country Europe: Start with Esim France, Esim Italy or Esim Spain for focused trips.USA only: Get a domestic bundle via Esim United States for best local performance.Multi-country US/Canada/Mexico: Choose Esim North America to avoid SIM juggling.Team travel or remote workforces: Centralise budgets and usage with For Business.Travel creators, agents or resellers: Access tools, assets and co-branded links via the Partner Hub.Checklist before you flyInstall your eSIM while you still have reliable Wi‑Fi.Set “Low Data Mode/Data Saver” and disable background app refresh on mobile data.Pre-download:Offline maps for cities/regionsTranslation packsPlaylists and shows for transitIn social apps, set “Data saver” and restrict auto-play to Wi‑Fi.Turn off mobile data for cloud photos/backups.Set a daily data warning and roaming data cap (Android) or mobile data limit (third-party app on iOS).FAQ: how much data do I need on holiday?How much data does Google Maps use on a trip?Typical navigation with occasional searches is 50–150 MB/day if you don’t download offline maps. Offline areas reduce this to near-zero aside from search and traffic updates.Is “unlimited” data worth it while travelling?Often not. Many “unlimited” plans have fair-use thresholds and speed caps. A well-sized 20–40 GB plan is enough for most 2–3 week trips, with better speeds and price per GB. Go unlimited only if you stream a lot or tether daily.Do WhatsApp and iMessage use much data?Texts and stickers are tiny (a few MB/hour). Voice calls use ~0.5 MB/min; video calls 5–10 MB/min. Daily messaging plus a short video call can still fit in 300–500 MB/day.Should I buy one regional plan or separate country plans?If you’ll cross borders, regional plans like Esim Western Europe or Esim North America are simpler and often cheaper than juggling multiple country eSIMs. Single-country trips may be best served by local plans such as Esim France, Esim Italy or Esim Spain.Can I use my eSIM for hotspot/tethering?Usually yes, but it can burn data quickly. A light work hour via hotspot can use 200–500 MB; HD video calls or updates can push 1–2 GB/hour. Check plan details for any tethering restrictions.What happens if I run out of data mid-trip?Most plans allow top-ups or add-ons. Set a daily warning, and if you’re trending over budget, lower streaming quality and delay large uploads to Wi‑Fi before you buy extra data.Next stepStart with your destination, pick your trip length, and choose a plan that matches your profile. Explore plans now at Destinations.

30 Oct 2025

Wholesale Pricing & Forecasting: Volume Tiers, Commitments, and Margins

Wholesale pricing for eSIM is different to retail: you’re negotiating capacity, not just buying SKUs. That means tiers, commits, and forecasting accuracy decide your margin as much as your selling price. In this guide we unpack the mechanics of wholesale pricing eSIM: how tier schedules actually calculate, what “hard vs soft” commitments mean in practice, and how to build a forecast tied to travel seasonality and itineraries data. You’ll find worked breakeven maths, practical demand-shaping tactics that don’t hurt the traveller experience, and checklists you can run every month. We’ll also show where regional packs such as Esim Western Europe or Esim North America help you reach volume tiers faster—while still giving travellers the coverage they expect across popular routes like the US, France, Italy and Spain. If you’re a reseller, OTA, fintech, or device brand building travel connectivity, use this as your operating playbook.What drives wholesale pricing for eSIM?Wholesale price per GB (or per bundle) is set by a few levers:Volume tiers: lower unit costs kick in above stated thresholds (e.g., 10k, 50k, 100k GB/quarter).Commitments: price discounts in exchange for a minimum draw (soft commit) or pay-or-take (hard commit).Geography and roaming policy: single-country vs regional vs global; in-country vs roaming partners.Validity and pack size: shorter validity and micro-packs cost more per GB; larger bundles cost less.Quality-of-service: 4G/5G access, throttling thresholds, and fair-use policies.Commercial terms: price hold periods, FX currency, payment terms, and promotion allowances.Pro tip: - Aggregate demand into broader regional products (e.g., Esim Western Europe) to climb tiers faster without sacrificing the traveller experience.Tier schedules that actually workA tier schedule defines your unit cost as volume increases within a time window (usually monthly or quarterly). There are two common models:1) Stair-step (all units at the tier rate once you pass the threshold)2) Marginal (each tier’s rate applies only to the units within that tier band)Sample stair-step schedule (quarterly, illustrative USD):Tier 1: 0–9,999 GB = $4.50/GBTier 2: 10,000–49,999 GB = $3.90/GBTier 3: 50,000–99,999 GB = $3.30/GBTier 4: 100,000+ GB = $2.80/GBBlended cost calculation example (stair-step): - If you end the quarter at 12,000 GB, all 12,000 GB price at $3.90 → Blended = $3.90/GB. - At 9,800 GB you’re stuck at $4.50/GB. Missing the 10k tier by 200 GB costs: 9,800 × ($4.50 − $3.90) = $5880.Marginal schedule example: - First 10,000 GB at $4.50, next 40,000 GB at $3.90, etc. - Blended = (10,000 × $4.50 + 2,000 × $3.90) / 12,000 = $4.40/GB.Pro tips: - Ask which model applies; your demand-shaping tactics differ materially between stair-step and marginal. - Request a end-of-period “true-up” option if you’re near a threshold; it reduces expensive shortfalls.Commitments: soft vs hard (and why it matters)Commitments exchange predictability for price. The fine print decides your risk.Soft commit (drawdown): You commit to a volume window (e.g., 30 TB/quarter). If you fall short, you may roll forward a portion or pay a gap fee.Hard commit (take-or-pay): You pay for the committed volume whether you consume it or not, usually for deeper discounts.Floors/ceilings: Some contracts allow ±10–20% variance without penalty.Price protection: The wholesale rate is held for a fixed term; important in volatile FX or roaming markets.Carryover and expiry: Clarify if unconsumed volume can roll to the next period.Worked example (quarterly): - Commit: 30,000 GB at $3.60/GB (hard). Retail ASP blended = $5.40/GB. - If you consume 27,000 GB, you still pay for 30,000 GB. Effective cost per consumed GB = (30,000 × $3.60)/27,000 = $4.00/GB (margin shrinks). - If you hit 35,000 GB and a “best-tier-applies” clause exists, you may benefit from the 50k band if the schedule is marginal and pro-rata true-up is allowed.Checklist before you sign: - Commitment type and tolerance band - Tier model (stair-step vs marginal), and true-up mechanics - Price hold duration and currencies accepted - Carryover rules and expiry dates - Penalties, promo allowances, and support SLAsForecasting that matches travel seasonalityTravellers don’t move in straight lines; your forecast shouldn’t either. Anchor your plan to itineraries and known peaks.Key inputs: - Bookings and search data by corridor (origin–destination) - Seasonality curves (e.g., Europe peaks Jun–Sep; US peaks around spring break and summer) - Product mix by destination: Esim United States, Esim France, Esim Italy, Esim Spain, and regional packs like Esim Western Europe or Esim North America - Attach rate assumptions by channel (web, app, checkout upsell)Step-by-step: from itineraries to SKU forecast1) Map corridors and destinations- Use your booking data and reference coverage in Destinations to build a top-20 route list.2) Build monthly arrival curves- Distribute expected travellers by month using last year’s arrivals and events calendars (festivals, trade shows, school holidays).3) Set attach rate per corridor- Example: OTA checkout upsell 8–12%, post-booking emails 3–5%, in-app for existing users 15–25%.4) Choose pack mix by stay length and use- City-breakers: 3–5GB; road-trippers: 10–20GB; remote workers: 20–50GB regional packs.5) Convert travellers to data volume- Travellers × attach rate × average GB per plan = monthly GB demand.6) Layer variance buffers- Apply ±15% range, then choose a commit that your p50–p60 scenario can reliably hit.Pro tips: - Bundle single-country with regional coverage to capture multi-country itineraries (e.g., France–Italy–Spain) under one plan and push volume into a single tier. - Use early-bird promotions to pull demand from month 1 to month 0 when you’re close to a tier.Breakeven and margin maths made simpleKeep a small set of formulas in your pricing sheet:Blended wholesale cost per GB = Weighted average of tiers and/or commits.Revenue per GB (implied) = Average selling price (ASP) per plan ÷ Average consumed GB per plan.Gross margin % = (Revenue − Cost) ÷ Revenue.Worked example (USD, illustrative): - You sell a 10GB US plan at $18 ASP. Average actual consumption = 7.5GB (some users underuse). - Implied revenue per GB = $18 / 7.5 = $2.40/GB. - If your blended wholesale cost is $1.85/GB, gross margin = ($2.40 − $1.85) / $2.40 = 22.9%.Breakeven ASP targeting: - Target ASP = Blended cost per GB × Expected consumption per plan ÷ (1 − Margin target) - With $1.85/GB cost, 7.5GB consumption, 25% margin: Target ASP = 1.85 × 7.5 ÷ 0.75 = $18.50.Pro tips: - Monitor “consumption/entitlement ratio” (used GB ÷ plan GB). Improving utilisation by 0.5GB can lift margin more than a 20c price change. - FX hedging: if you buy in EUR and sell in USD/GBP, set an FX buffer in costs.Demand shaping that respects travellersThe goal: reach better tiers without compromising experience.Tactics that work: - Regional-first catalogues: Promote Esim Western Europe to travellers visiting France–Italy–Spain; promote Esim North America for US–Canada–Mexico trips. - Plan-size rationalisation: Offer 5GB/10GB/20GB core sizes; prune slow-moving variants that fragment volume. - Time-bound promos: Run 5–10% discounts late in the month/quarter if you’re within 5–8% of the next tier. - Value add-ons: Free hotspot allowance or extended validity instead of deep price cuts; protects ASP. - Tie-in at booking: Highlight coverage on destination pages like Esim France or Esim Italy within itineraries flows.Guardrails: - Keep throttling and fair-use transparent; never silently degrade service to squeeze margin. - Cap promo frequency to avoid training customers to wait for discounts.Risk management: variance and buffersEven great forecasts miss. Design controls:Safety commit: Contract at 60–70% of p50 demand; use spot or overage for spikes.Spillover product: If a country SKU risks overage, route customers to a regional SKU with headroom.Threshold alerts: Daily run-rate vs tier threshold; auto-trigger promotional levers when gap <8%.SLA monitoring: Latency and attach success; quality issues can tank conversion and strand volume.Scenario planning checklistRun this monthly in the run-up to peak season:Update arrivals and attach-rate assumptions by corridorRefresh tier attainment model and true-up statusRecalculate blended cost and breakeven ASPIdentify SKUs to promote for tier climbingValidate inventory/commit headroom by regionConfirm FX impact on costs and planned pricesPrepare switchbacks (alternative SKUs) if a network degradesCase example: Western Europe summer peakContext: - You expect 42,000 travellers across France–Italy–Spain June–August. - Attach rate target: 12% via checkout plus 4% in-app = 16% overall. - Average plan: 10GB regional.Forecast: - Travellers × attach rate = 6720 plans. - Entitlement volume = 6720 × 10GB = 67,200 GB. Expected consumption ratio 0.75 → 50,400 GB used.Commercial move: - Instead of three separate country SKUs, concentrate on Esim Western Europe to consolidate volume and achieve the 50k GB tier. - Offer a June pre-departure promo to pull 5% of July demand forward if you’re short of the threshold. - Feature destination coverage pages in your content stack: Esim France, Esim Italy, Esim Spain.Outcome: - Blended wholesale rate improves by $0.40/GB at the higher tier, translating to ~$20k extra gross margin over the quarter without raising retail prices.Operational mechanics and KPIs to trackInstrument these weekly:Activation success rate and time-to-first-byteAverage consumed GB per plan and consumption/entitlement ratioTop-ups per 100 activationsOverage and throttling incidenceRefund rate and support contact rateTier attainment tracker (run-rate vs thresholds)Channel attach rate trends (checkout vs post-booking vs in-app)Pro tip: - Tie a real-time “tier gap” widget into your merchandising engine to auto-boost regional SKUs when you’re near thresholds.How Simology helps partners executeCoverage and planning: Use Destinations to align catalogue with where travellers actually go, from the Esim United States to multi-country options like Esim North America.Commercial tooling: Consolidate commits across country and regional SKUs, with clear stair-step vs marginal models and end-period true-up options where available.Data and dashboards: Forecasting modules that ingest itineraries and seasonality; alerts for tier thresholds and SLA anomalies.Partner enablement: Bulk provisioning, voucher flows, and flexible APIs via the Partner Hub.B2B support: Contracting, FX-aware pricing guidance, and joint promotional planning—see For Business.FAQ1) What is “wholesale pricing eSIM” in plain terms?It’s the rate you pay for eSIM data capacity at scale, influenced by volume tiers and commitments, not just per-plan retail price. Your margin depends on hitting thresholds and managing consumption.2) Should I choose soft or hard commitments?If your demand is seasonal or volatile, soft commits with limited carryover reduce risk. If your forecast is dependable and you can aggregate demand (e.g., regional SKUs), hard commits can unlock better rates.3) How do I avoid missing a tier by a small margin?Monitor run-rate daily. In the final week, promote regional packs (e.g., Esim Western Europe) or run a limited discount. Ask for end-of-period true-up rights when negotiating.4) What pack sizes maximise margin without harming travellers?Offer a tight set (5GB, 10GB, 20GB). Use data on average consumption; if 10GB users typically consume 7–8GB, pricing can be set to a healthy margin while keeping fair value.5) Do regional eSIMs hurt user experience?No—done right they improve it. Travellers moving between, say, France–Italy–Spain avoid swaps, and your volumes consolidate to better tiers. Highlight coverage pages like Esim Italy to build confidence.6) How often can wholesale tiers or prices change?Typically quarterly, with a price-hold clause. Mid-term adjustments can occur with FX swings or network changes; build 3–5% contingency into your margin model.Next step: Explore tooling, APIs and commercial options in the Simology Partner Hub to structure your tiers, forecast with seasonality, and protect margins.

30 Oct 2025