Case Study Template: How a Travel Brand Launched in 6 Weeks (KPIs & Lessons)

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Case Study Template: How a Travel Bran...

Case Study Template: How a Travel Brand Launched in 6 Weeks (KPIs & Lessons)

29 Oct 2025

Business
Case Study Template: How a Travel Brand Launched in 6 Weeks (KPIs & Lessons)

Looking to add eSIM to your travel product without becoming a telco? This reusable case study template distils how a mid-sized travel brand launched a white-label eSIM shop in just six weeks, what they measured, and how they iterated. You’ll get a practical timeline, checklists, KPIs (activation rate, CAC, ARPU and more), pitfalls to avoid, and the wins worth replicating. Use it to scope your own white-label rollout with confidence and keep your team focused on what travellers actually need: fast purchase, easy install, and reliable coverage in the places they go. The example below references common launch destinations such as the United States, France, Spain and Italy, plus regional bundles for Western Europe and North America, so you can map to your own catalogue from day one. If you’re evaluating partners, you can compare what’s realistic against this blueprint and adapt the numbers to your brand’s audience size and channels.

Who this eSIM case study template is for

  • Travel brands, OTAs and airlines exploring “esim case study white label” options
  • Fintechs, super-apps and loyalty programmes adding a simple, high-margin travel utility
  • Wholesale/partnership teams validating timelines, KPIs and GTM costs

If you need a quick view of coverage and plans by country, skim the live catalogue at Destinations, including Esim United States, Esim France, Esim Spain, Esim Italy, Esim Western Europe and Esim North America.

The 6‑week launch timeline (reusable)

This is a realistic, low-lift plan for a white-label eSIM powered by an established provider.

Week 1: Discovery and commercial basics

  • Define goals: attach rate target, first-90-day GMV, acceptable CAC, initial ARPU target.
  • Choose launch catalogue: 4–6 high-volume routes (e.g., US, France, Spain, Italy) plus 1–2 regional bundles (Western Europe, North America).
  • Confirm commercial model: wholesale pricing, revenue share/margin, payment flows, refund rules.
  • Legal/brand: co-branding, domain/subdomain, T&Cs alignment.

Pro tip: Start with 20–30 SKUs max. More choice rarely improves conversion at launch.

Week 2: Integration planning

  • Select integration path: hosted white-label storefront vs. embedded SDK/API.
  • Map flows: purchase, email delivery, in-app QR, on-device install, top-ups, refunds.
  • Analytics plan: events for view → add to cart → purchase → install → activation → top-up.
  • Support model: Tier 1 handled by you with provider escalation for network issues.

Checklist - Tracking IDs/UTMs set - Payment processor connected - Support macros drafted - Landing pages and FAQs drafted

Week 3: Build and content

Pro tip: Add “Install before you fly” guidance in the checkout and confirmation email to boost activation rate.

Week 4: QA and pilot

  • Device testing: iPhone and Android across 8–10 common models.
  • Pilot cohort: 50–200 real users from your newsletter or loyalty members.
  • Validate KPIs: funnel steps, install success, activation within 24 hours, support ticket rate.

Week 5: Go-live and paid media

  • Launch channels: email, app push, post-booking pages, and route-specific pages.
  • Paid tests: small budgets on search and social (brand + destination keywords).
  • Partnerships: cross-sell with travel insurance and airport transfer pages.

Pro tip: Put eSIM into your post-booking confirmation flow; travellers are primed to buy connectivity right after itinerary confirmation.

Week 6: Optimise and scale

  • Iterate on pricing tiers and bundles.
  • Add top-ups and auto-refill.
  • Roll out additional countries from Destinations.
  • Localise support macros based on real ticket themes.

The KPI framework that actually matters

Track these weekly, then lock a monthly view for management.

  • Activation Rate: percentage of purchased eSIMs that successfully activate within 7 days. Target >90% with clear install guides and pre-travel prompts.
  • CAC (Customer Acquisition Cost): paid media + creative + attributable fees divided by first purchases. Keep under 25–35% of first-order revenue at launch.
  • ARPU (Average Revenue per User): total eSIM revenue / unique purchasers over 30–90 days. Track first-order ARPU and 60-day ARPU including top-ups.
  • Refund Rate: proportion of orders refunded. Target <4%. High refund rates often signal install confusion, not network issues.
  • Attach Rate: percentage of core bookings that include an eSIM add-on. Good early target: 3–7% on relevant routes.
  • NPS / CSAT: collect post-activation; aim for 60+ with simple install and clear coverage notes.
  • Support Ticket Rate: tickets per 100 orders. Target <10/100 after week 2.

Optional, but useful: - Top-up Ratio: customers who purchase additional data within 30 days (indicator of retention). - Gross Margin: after wholesale rate, payment fees and refunds. - CLV: early proxy is first order + 60-day top-ups; refine later.

Pro tip: Separate install failure from “no service” tickets in your dashboard. The fix for each is different.

Example baseline metrics from similar launches

Use these as a starting point; adjust to your brand and channel mix.

  • Activation Rate: 92–96% within 7 days
  • CAC: £3–£7 (email/owned), £8–£15 (paid search), £10–£18 (paid social)
  • First-order ARPU: £10–£18 (country), £18–£28 (regional bundle)
  • Refund Rate: 1.5–3.5%
  • Ticket Rate: 6–12 per 100 orders (drops below 6 with better guides)
  • Attach Rate (post-booking page): 4–8%

Reusable case study outline (fill-in template)

Use this structure to document your launch for stakeholders or for partner due diligence.

  1. Context - Brand: industry, monthly travellers, top routes - Objectives: revenue, attach rate, NPS, time-to-market - Constraints: dev capacity, support hours, languages
  2. Solution - White-label approach: hosted storefront vs. embedded - Catalogue at launch: list SKUs (e.g., US, France, Spain, Italy, Western Europe, North America) - Pricing strategy: country vs. regional bundle, 7/15/30-day tiers - Support model: Tier 1 scripts, escalation path
  3. Implementation - Timeline: 6 weeks with key milestones - Integrations: payments, analytics, CRM, attribution - Content: install guides, FAQs, post-purchase emails - QA: device matrix, test results, pilot cohort
  4. Results (first 60–90 days) - KPIs: Activation, CAC, ARPU, refunds, ticket rate - Revenue and margin: by SKU and channel - Learnings: what moved conversion, what reduced tickets
  5. Next steps - Catalogue expansion from Destinations - Automation: top-up prompts, auto-refill - Localisation and partner bundles

Pro tip: Keep the outline in a shared doc and update weekly for the first month; it becomes your internal “runbook”.

Pricing, packaging and catalogue strategy

Pro tip: Nudge buyers to top up in-app before roaming data runs out; it reduces support and increases ARPU.

UX and content that drives activation

  • Pre-travel prompt: “Install before you fly” banner + email reminder 24 hours pre-departure.
  • One-screen install: clear QR code, device-specific steps, and a 60-second video link.
  • Plain-English coverage notes: where 5G/4G is available; hotspot policy.
  • Troubleshooting microcopy: “Toggle Airplane Mode, ensure eSIM is set to ‘Data’ line, turn on Data Roaming.”
  • Post-purchase checklist:
  • Add eSIM
  • Set as data line
  • Keep primary SIM for calls
  • Enable data roaming
  • Restart on arrival

Pro tip: Show estimated daily usage examples (Maps, WhatsApp, ride-hailing). It reduces “ran out too fast” tickets.

Support playbook (Tier 1)

  • Install issues (most common)
  • Ask device model and OS
  • Confirm eSIM is set as the data line
  • Toggle data roaming and restart
  • If still failing, escalate with order ID and ICCID
  • No data on arrival
  • Check APN settings (auto vs. manual)
  • Confirm local network availability
  • Toggle airplane mode, select network manually
  • Unexpected consumption
  • Check OS updates and background sync
  • Suggest low data mode and turning off iCloud Photos/Drive on mobile data

Target response under 5 minutes on live chat during business hours; under 2 hours via email.

Common pitfalls and how to avoid them

  • Too many SKUs on day one
  • Start with 6–8. Expand when you see real demand.
  • Vague install instructions
  • Use device-specific steps and screenshots. Link them in the checkout and email.
  • No pre-travel reminders
  • Activation rate can drop 10+ points without them.
  • Misaligned pricing to local competition
  • Check live pricing frequently; adjust small deltas rather than big swings.
  • Under-investing in analytics
  • Track install and activation, not just purchases. It’s where experience breaks.

Pro tip: Treat refunds as a learning loop; tag each with a concise reason and fix the top two drivers weekly.

What made this launch work (wins to replicate)

  • Traveller-first copy and support reduced tickets by 41% after week 2.
  • Regional bundles lifted ARPU by 22% without hurting conversion.
  • Post-booking placement drove a 6.2% attach rate versus 2.1% on generic pages.
  • Pre-departure reminders improved activation from 88% to 95%.
  • A small, curated catalogue made the decision easy and boosted checkout completion by 9%.

What to ask a white-label eSIM partner

  • Catalogue breadth and depth: Are priority markets covered with 4G/5G? See live Destinations.
  • Commercials: Clear wholesale rates, currency, settlement, and refund policies.
  • Integration options: Hosted storefront, SDK or API? Time to live?
  • Analytics: Event-level data for install and activation.
  • Support: SLAs, escalation, and proactive network incident notices.
  • Compliance and security: Data handling, PCI scope for payments, uptime.

For enterprise requirements and wholesale pricing, explore For Business and the partner resources in the Partner Hub.

Quick launch checklist

  • Objectives set (attach, ARPU, activation)
  • 6–8 SKUs selected (US, FR, ES, IT + 1–2 regional bundles)
  • White-label storefront themed and priced
  • Install guides and FAQs published
  • Analytics and attribution wired
  • Pilot cohort completed and fixes applied
  • Go-live across post-booking, email, and app
  • Weekly KPI review and content optimisation

FAQ

1) What does “white-label eSIM” mean?
A ready-made eSIM storefront or component you brand as your own. The provider handles the telecom backend; you focus on UX, marketing and support.

2) How fast can we realistically launch?
With a hosted white label, six weeks is achievable, including QA and a pilot. Embedded SDK/API integrations may add 1–3 weeks depending on your app release cycle.

3) Which destinations should we start with?
Prioritise top routes and high-volume tourist markets: Esim United States, Esim France, Esim Spain, Esim Italy, plus bundles like Esim Western Europe and Esim North America.

4) How do we keep activation rates high?
Send pre-departure reminders, offer clear device-specific install steps, and make sure data roaming is on for the eSIM line. Keep troubleshooting one tap away in the order email.

5) What margins are typical?
It depends on wholesale rates and pricing, but many brands target 25–45% gross margin after payment fees and refunds, with regional bundles often carrying higher ARPU.

6) Do we need 24/7 support from day one?
Not necessarily. Start with expanded hours around peak departure times and clear self-serve guidance. Add 24/7 coverage once volumes justify it.

Next step: Ready to scope your own white‑label rollout and see commercial options? Visit the Simology Partner Hub.

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Andes Highlights (3 Weeks): Peru–Bolivia–Chile–Argentina Connectivity

Andes Highlights (3 Weeks): Peru–Bolivia–Chile–Argentina Connectivity

Planning a south america itinerary 3 weeks through the high Andes? This route stitches together Peru’s Sacred Valley, Bolivia’s La Paz and Salar de Uyuni, Chile’s Atacama Desert, and northern Argentina’s quebradas or Mendoza wine country—often by long-distance bus and a couple of short flights. Connectivity is different at altitude: coverage is strong in cities but drops in high passes and salt flats; bus Wi‑Fi is patchy; border towns can be blackspots. The smart move is an eSIM with multi‑country coverage, backed by offline maps, offline translations, and a simple routine for crossing borders by bus without losing service. Below you’ll find a practical, connectivity-first itinerary; checklists to prep your phone, apps and documents; and on-the-ground tips for staying online where it matters: booking transport, hailing taxis, backing up photos, and navigating when the signal disappears.If you’re transiting via Europe or North America, you can also add a layover eSIM to stay connected door-to-door. Start with our country list on Destinations, then follow the steps, and you won’t waste time chasing SIM shops at 3,500 metres.The 3‑week Andes route at a glanceWeek 1: Peru (Cusco, Sacred Valley, Machu Picchu) - Fly into Cusco (or Lima then connect). - Base in Cusco; day trips to Pisac/Chinchero/Maras–Moray. - Train to Aguas Calientes; Machu Picchu visit; return to Cusco or continue to Puno/Lake Titicaca.Week 2: Bolivia and Chile (La Paz, Uyuni, San Pedro de Atacama) - Bus/collectivo via Copacabana to La Paz. - Fly or overnight bus to Uyuni. - 3‑day Uyuni–altiplano tour ending in San Pedro de Atacama (Chile).Week 3: Chile and Argentina (Atacama to Salta or Mendoza/Buenos Aires) - Choose: - North: San Pedro to Salta/Jujuy by bus; fly to Buenos Aires. - Or South: San Pedro–Calama flight to Santiago; bus or flight to Mendoza; onward to Buenos Aires.Connectivity notes (quick): - Cities: generally strong 4G/4G+; 5G in major hubs (Santiago, Buenos Aires). - Altitude/rural: expect long no‑signal stretches (Uyuni, altiplano passes, Paso Jama). - Bus Wi‑Fi: often advertised, rarely reliable. Plan to be offline onboard. - Border regions: networks switch; a multi‑country eSIM avoids sudden loss.eSIM vs local SIMs for a 4‑country tripFor a route with multiple borders and remote legs, eSIM wins on time and reliability.What a multi‑country eSIM gets you: - One plan across Peru, Bolivia, Chile, Argentina (check coverage per country on Destinations). - No passport/SIM registration queues at kiosks. - Keep your home number active on the physical SIM for calls/SMS codes. - Instant top‑ups if you burn data on photos or navigation.When a local SIM still helps: - Long stay in one country with heavy data use (e.g., a month in Buenos Aires). - Dead zones where a different local network performs better (rarely worth the hassle on a 3‑week pace).Practical approach: - Use an eSIM as your primary data line across all four countries. - If you find a specific local network far better in one region, add a cheap local SIM and keep the eSIM as backup.Device readiness checklist (before you fly)1) Check eSIM compatibility and SIM‑lock status on your phone.2) Buy and install your eSIM while on home Wi‑Fi. Keep a PDF/printed copy of the QR code.3) Label lines clearly (e.g., “eSIM Andes Data”, “Home SIM”).4) Turn on data roaming for the eSIM; leave roaming off for your home SIM to avoid charges.5) Set up dual‑SIM rules: data on eSIM; calls/SMS default to home SIM if needed.6) Download offline: Google Maps/Organic Maps for all target regions; language packs (Spanish at minimum); bus/air tickets; hotel confirmations.7) Cloud backups: set to upload on Wi‑Fi only; pre‑create shared albums for travel companions.8) Test tethering/hotspot with your laptop/tablet.If you’re transiting popular hubs, consider a short layover eSIM: - USA connections: add an Esim United States or a broader Esim North America.- Europe connections: Madrid/Barcelona? Use an Esim Spain. Paris or Rome? See Esim France and Esim Italy. Multi‑country layovers? Try Esim Western Europe.City‑by‑city connectivity notesCusco &amp; the Sacred Valley (Peru)Coverage: Good in Cusco city; variable in high villages (Maras/Moray) and along Inca Trail approaches.Tips: Download Sacred Valley maps offline; pin viewpoints and ruins. most taxis use WhatsApp—save your accommodation’s number.Machu Picchu/Aguas Calientes: Patchy to none at the citadel. Upload your photos later; don’t rely on live ticket retrieval.Lake Titicaca: Puno and CopacabanaPuno: Reasonable 4G; bus terminals crowded—screenshot QR tickets.Crossing to Copacabana: Expect a signal drop around the border; have directions saved offline.La Paz (Bolivia)Good urban 4G; the cable car network has decent signal but tunnels do not.Yungas/“Death Road” tours: Mountain valleys cause dead zones—share your emergency contacts with the operator, carry a charged power bank, and don’t plan remote calls.Uyuni and the Altiplano (Bolivia to Chile)Uyuni town: OK 4G; ATMs finicky—use Wi‑Fi for banking apps.Salt flats/lagunas: Assume offline for most of the 3‑day tour. Guides often carry satellite phones; agree a pickup time/place in San Pedro and preload your map route.San Pedro de Atacama (Chile)Town: Solid 4G; accommodations often have Wi‑Fi but speeds vary.Geysers, Valle de la Luna: Offline navigation essential; sunrise trips start before mobile networks wake up in some areas.Salta/Jujuy or Mendoza/Buenos Aires (Argentina)Salta/Jujuy: Good city coverage; quebradas have long no‑signal sections.Mendoza: City 4G/5G; vineyards outside town can be patchy.Buenos Aires: Strong 4G/5G; ideal for cloud backups and large downloads before you fly home.Border crossings by bus: step‑by‑stepThe big ones on this route: Peru–Bolivia (Puno/Copacabana), Bolivia–Chile (Uyuni–San Pedro via Hito Cajón), Chile–Argentina (Paso Jama to Salta or Los Libertadores to Mendoza).How to keep service and sanity:1) The day before:- Top up your eSIM data.- Confirm your plan includes both countries you’re entering/leaving.- Download offline maps for both sides of the border and your town of arrival.- Save bus company WhatsApp and terminal address offline.2) On departure morning:- Keep a paper copy or offline PDF of tickets, insurance, and accommodation proof.- Charge phone and power bank; pack a short cable in your daypack.3) On the bus:- Don’t count on bus Wi‑Fi. Keep your eSIM as primary, but expect drops near mountain passes.- If your phone supports it, enable “Wi‑Fi calling” for later when you reach accommodation Wi‑Fi.4) At the border posts:- Data may be unavailable. Keep QR codes and booking numbers offline.- After exiting one country and entering the next, toggle Airplane Mode off/on to re‑register on the new network.- If the eSIM doesn’t attach, manually select a network in Mobile Settings.5) Arrival:- Send your accommodation a quick WhatsApp when you’re back online.- Recheck your eSIM’s data roaming is on; confirm you’re on an in‑country network, not a weak roaming partner.Pro tips: - Dual profiles: If your eSIM allows, keep a secondary profile for a different network in the same country—helpful in border towns.- Cash buffer: Some border terminals don’t accept cards; download a currency converter for offline use.Offline survival kit (5‑minute setup)Maps: Download regions for Cusco, Sacred Valley, Puno, La Paz, Uyuni, San Pedro, Salta/Jujuy or Mendoza, and Buenos Aires.Translations: Download Spanish for offline use; add phrasebook favourites (bus tickets, directions, dietary needs).Documents: Save PDFs of passports, tickets, hotel addresses; star them for quick access.Rides: Screenshots of pickup points; pin bus terminals and hotel doors.Entertainment: Podcasts and playlists for long bus legs, set to download on Wi‑Fi only.Altitude and your tech: what changesCoverage gaps lengthen: Fewer towers at high altitude; valleys can block signal. Assume offline on remote excursions.Batteries drain faster in cold: Keep your phone warm and carry a power bank (10,000–20,000 mAh).Hotel Wi‑Fi may be congested: Schedule big uploads (photo backups, app updates) for big-city stays like Santiago or Buenos Aires.GPS still works offline: Your blue dot shows on offline maps without data—preload everything.Data budgeting for 3 weeksTypical traveller usage across this route: - Messaging/Maps/Bookings: 0.2–0.5 GB/day- Social and photo sharing: 0.3–0.7 GB/day- Occasional video calls/streaming: 0.5–1.0 GB/dayFor a mixed-use trip, plan 15–25 GB for 3 weeks. Heavy creators should double it and upload over hotel Wi‑Fi when possible. If you work remotely, consider a higher‑capacity plan and a backup eSIM; see our guidance on For Business.Practical route with transport and connectivity cuesDays 1–4 Cusco base: Strong city signal; day trips may be spotty—go offline-ready.Days 5–6 Machu Picchu: Expect no service at the ruins; sync tickets ahead.Days 7–8 Puno to La Paz via Copacabana: Border signal drop; re‑register networks after crossing.Days 9–11 Uyuni tour to San Pedro: Treat as offline; charge nightly; carry spare cables.Days 12–14 San Pedro: Stable in town; tours offline; top up data before Paso Jama.Days 15–17 Salta/Jujuy or Mendoza: Good urban 4G; rural patches are offline.Days 18–21 Buenos Aires: Strongest connectivity of the trip; clear your uploads and map downloads for the flight home.Partnering and stopover extrasHospitality and tour operators in the Andes: help your guests stay connected—explore co‑branded solutions via our Partner Hub.Transatlantic flyers: test your eSIM setup on a layover with an Esim United States or Esim Western Europe before hitting high-altitude blackspots.FAQs1) Do I need a local SIM in each country?No. A multi‑country eSIM covering Peru, Bolivia, Chile and Argentina is simpler and works well for a 3‑week pace. Consider a local SIM only if you’ll spend longer in one country and want the absolute best regional coverage.2) Will my WhatsApp number change with an eSIM?No. WhatsApp is tied to your registered number, not your data line. Keep your home SIM active for voice/SMS (roaming off if you wish), and use the eSIM for data—WhatsApp continues as normal.3) Can I hotspot to my laptop or camera?Yes. Enable tethering on your eSIM. Mind your data: cloud backups and OS updates can burn gigabytes—set them to Wi‑Fi only or schedule in big cities.4) What if there’s no signal on the Uyuni/Atacama legs?That’s expected. GPS still works offline. Pre-download maps and translations, carry a power bank, and sync plans with your tour operator before departure.5) Will I get roaming charges at borders?If you’re using a multi‑country eSIM with coverage in both countries, you won’t incur extra roaming fees from your home carrier. Keep roaming off on your home SIM to avoid accidental use.6) I’m connecting via Europe or the US—worth getting a layover eSIM?Yes. It’s an easy way to test your setup and stay reachable. Try Esim North America or country options like Esim Spain, Esim France, or Esim Italy for common hubs.Next step: Browse South America coverage options and build your plan on Destinations.

31 Oct 2025
Holiday Travel Promo: Family Packs with Shared Data

Holiday Travel Promo: Family Packs with Shared Data

This holiday season we’re introducing family eSIM deals designed for real-world travel: shared data, simpler management, and clear costs. Our Family Packs let 2–5 travellers share one data pool across multiple eSIM lines in the same region, with per-person caps and pause/resume controls so you never blow the budget. It’s built for parents who want oversight without micro-managing, and for groups who’d rather spend time exploring than hunting for Wi‑Fi.Choose a destination or region, invite your family members, and manage everyone in one place. Pricing scales fairly as you add lines, and top-ups take seconds if you need extra GB. The promo runs through the peak holiday period with flexible activation into early 2026. Coverage spans the most popular destinations including the US, Europe, and North America. Keep your usual number for calls and messages; use the eSIM for fast local data. Read on for dates, pricing examples, set-up steps, and smart parental control tips.What’s included in the Family Pack2–5 eSIM lines under one pack, sharing a single data poolPer-line data caps, usage alerts, and pause/resume controlsRegion-optimised networks with 4G/5G where availableHotspot/tethering supported on most networks (admin can disable)Instant top-ups that apply to the shared poolOne checkout; one receipt; one place to manage the tripPro tip: - Install the eSIMs at home over Wi‑Fi before you fly. Activate data when you land to preserve validity.Promo eligibility and key datesBooking window: 1 November 2025 – 31 January 2026Activation window: activate any time up to 31 March 2026Who qualifies: families or groups travelling together (2–5 lines per pack)Regions: United States, single-country Europe (France, Italy, Spain), Western Europe multi-country, and North America bundlesPayment: major cards and digital walletsFair use: speeds and hotspot support may vary by network and device; coverage depends on local operatorsCheck coverage and supported locations on Destinations.Pricing examples for 2–5 linesThe Family Pack uses a simple model: a region-specific base pack includes data for two lines, then you add extra lines for a small per-line fee. You can top up the shared pool if you need more.Note: All prices are promotional and may vary by tax and currency. Examples assume standard validity windows.United States family eSIM dealsA practical option if you’re road-tripping or visiting multiple cities. See regional details on Esim United States.Base pack (2 lines): 20 GB, 15 days — USD $29Extra line (each, up to 3 more): USD $8Top-up: +10 GB — USD $10Examples: - 2 lines: $29 total (20 GB shared)- 3 lines: $37 total (20 GB shared)- 4 lines: $45 total (20 GB shared)- 5 lines: $53 total (20 GB shared)Need more GB? Add +10 GB for $10 at any time. Top-ups instantly expand the shared pool for everyone.Western Europe multi-countryIdeal for multi-city rail trips. Coverage across popular destinations—see Esim Western Europe.Base pack (2 lines): 30 GB, 14 days — EUR €39Extra line (each, up to 3 more): €9Top-up: +10 GB — €12Examples: - 2 lines: €39 total (30 GB shared)- 3 lines: €48 total (30 GB shared)- 4 lines: €57 total (30 GB shared)- 5 lines: €66 total (30 GB shared)North America (US + Canada + Mexico)Best for cross-border holidays. See coverage notes on Esim North America.Base pack (2 lines): 25 GB, 15 days — USD $39Extra line (each, up to 3 more): $9Top-up: +10 GB — $12Examples: - 2 lines: $39 total (25 GB shared)- 3 lines: $48 total (25 GB shared)- 4 lines: $57 total (25 GB shared)- 5 lines: $66 total (25 GB shared)Single-country Europe (France, Italy, Spain)City breaks or resort stays—single-country simplicity. Learn more: Esim France, Esim Italy, and Esim Spain.Base pack (2 lines): 15 GB, 10 days — EUR €19Extra line (each, up to 3 more): €6Top-up: +5 GB — €6Examples: - 2 lines: €19 total (15 GB shared)- 3 lines: €25 total (15 GB shared)- 4 lines: €31 total (15 GB shared)- 5 lines: €37 total (15 GB shared)Pro tips: - For photo-heavy travellers, start with the higher‑GB region packs or plan for one top-up mid-trip.- If your trip is longer, run back-to-back packs (e.g., two 14‑day Western Europe packs) to keep costs predictable.How shared data worksOne pool for the whole pack: All lines draw from the same GB allowance.Per-line caps: Set a per-person limit so one heavy user can’t drain the pool.Pause/resume: Temporarily pause an individual line (e.g., for bedtime or museum hours).Top-ups: Add GB to the same pool at promo rates, instantly.Validity: Each pack has a fixed validity per region. The clock starts when the first line in the pack activates data on‑network.Rollover: Unused GB do not roll over after expiry.Step-by-step: set up in minutes1) Choose your region- Browse Destinations. Pick the United States, Western Europe, North America, or a single-country pack.2) Build your Family Pack- Select the number of lines (2–5) and validity window. Add any expected top-ups now or later.3) Checkout- Pay once for the whole pack. You’ll receive QR codes and invite links for each member.4) Invite your family- Share each member’s QR code or invite link. They install their eSIM over Wi‑Fi in Settings.5) Activate on arrival- When you land, turn on the new eSIM’s data. The pack validity starts from the first line to go on‑network.6) Set controls- In the pack dashboard, set per-line caps and alerts. Pause a line any time and unpause with one tap.Parental controls that actually helpKeep kids connected for maps and messaging without runaway usage.Admin controls in the Simology pack: - Set a per-line data cap (e.g., 3 GB for each child).- Pause a line temporarily (e.g., at night).- Disable hotspot/tethering for specific lines if needed.- Turn off roaming for a child’s line after you return home.On-device tips: - iPhone (iOS): Settings &gt; Mobile Data &gt; select the travel plan &gt; enable Low Data Mode; use Screen Time to limit high‑usage apps.- Android: Settings &gt; Network &amp; Internet &gt; SIMs &gt; select the travel eSIM &gt; set Data Saver; set data warning/limit under Data usage.- Both: Disable background app refresh for photo backup apps until on hotel Wi‑Fi; keep automatic cloud photo sync off when roaming.Checklist for parents: - Install all eSIMs at home.- Set per-line caps before travel day.- Agree family rules: upload photos on hotel Wi‑Fi; maps/music are fine on cellular.- Show kids how to toggle Wi‑Fi Assist/Smart Network Switch off to avoid accidental cellular use.When to choose a Family Pack vs individual plansChoose a Family Pack when: - 2–5 travellers are on the same itinerary.- You want one shared pool with predictable costs and controls.- You prefer a single checkout and centralised management.Choose individual plans when: - Travellers are splitting up for different countries/lengths of stay.- One person needs significantly more data than the rest (consider a Family Pack plus one high‑GB individual plan).Planning a team offsite or school trip? Our business controls and consolidated billing may fit better—see For Business.Coverage and where it worksUnited States: Nationwide coverage with 4G/5G in major cities. See plan details on Esim United States.Western Europe: Designed for multi-country travel—check supported countries and fair use on Esim Western Europe.North America: US, Canada, Mexico in one pack—see Esim North America.Single-country Europe: Explore specifics for Esim France, Esim Italy, and Esim Spain.For everything else, browse Destinations to match your itinerary.Partners and travel plannersIf you’re a tour operator, creator, or agency wanting to bundle Family Packs into holiday packages, join our Partner Hub for referral tools and co‑branded materials.FAQs1) Which phones work with Family Packs?Any eSIM‑compatible iPhone or Android handset. Most recent iPhones (XS or newer) and many flagship/mid‑range Androids support eSIM. Each traveller needs an unlocked device.2) Can I mix iOS and Android in one pack?Yes. The shared pool and admin controls are platform‑agnostic.3) Can I add a line after purchase?Yes, up to a maximum of five lines per pack. New lines inherit the pack’s remaining validity and shared pool.4) What happens if we run out of data?Data stops when the shared pool reaches zero. Add a top‑up (e.g., +10 GB) in a few taps; it becomes available instantly.5) Do unused GB roll over or can I extend validity?Unused GB do not roll over. To extend your stay, either add another pack or schedule a second pack to start when the first ends.6) Will WhatsApp and iMessage keep my number?Yes. Your phone number stays tied to your primary SIM; the eSIM is for data. Apps like WhatsApp and iMessage continue to use your existing number.The small, useful printSpeeds depend on network conditions, device, and location. 5G is available in select areas.Hotspot is supported on most networks but may vary; you can disable it per line in the admin controls.Per-line caps help manage usage but won’t limit data consumed while a device is offline from reporting; allow a small buffer if you need a strict cap.Taxes may apply in some regions. Prices above show promotional examples and can change during the offer window.Next step: choose your region and build your Family Pack on Destinations.

30 Oct 2025
eSIM Profiles 101: SM‑DP+, LPA, EID & Activation Methods

eSIM Profiles 101: SM‑DP+, LPA, EID & Activation Methods

Travelling with an eSIM should be quick and painless, but the jargon around SM‑DP+, LPA and EID can make activation feel more complex than it really is. This guide demystifies the moving parts so you can install, recover or move your eSIM profile with confidence—whether you’re scanning a QR code at the airport or entering details manually on a long‑haul flight. We’ll compare activation methods (QR vs manual), explain where each code lives and what it does, walk through recovery steps if you delete or change phones, and share tips for transferring your plan to a new device. You’ll also find practical troubleshooting for common activation errors and a traveller‑ready checklist to avoid surprises abroad. If you’re heading to the USA, Europe or beyond, we’ve included links to regional plans so you can choose your coverage and get online fast.The building blocks: SM‑DP+, LPA and EID explainedIf you remember only one line from this article, make it this: the LPA on your phone uses your EID to fetch an eSIM profile from an SM‑DP+ server. That’s the whole “smdp+ eid esim” flow in a nutshell.SM‑DP+ (Subscription Manager – Data Preparation)Think of SM‑DP+ as the secure server where your eSIM profile is prepared and hosted.During manual activation, you enter the SM‑DP+ address and an activation code so your phone knows where to download from and which profile to fetch.This is usually embedded inside the QR code; manual entry is the back‑up when you can’t scan.LPA (Local Profile Assistant)The LPA is the software on your device (within iOS/Android) that manages eSIM tasks: downloading, installing, enabling, disabling and deleting profiles.When you scan a QR or enter details, the LPA talks to the SM‑DP+ server to securely download your profile.EID (eUICC Identifier)The EID uniquely identifies your phone’s eSIM chip (like a serial number for the eUICC).Providers sometimes need your EID to push a profile or to re‑enable a download.Where to find it:iPhone: Settings &gt; General &gt; About &gt; EIDPixel/Android: Settings &gt; About phone &gt; Status (or SIMs/eSIM details) &gt; EIDSamsung: Settings &gt; Connections &gt; SIM manager &gt; eSIM &gt; EIDPro tip: Note your EID before you travel. If something goes wrong mid‑journey, support can help faster.Activation methods compared: QR vs manual vs carrier appMost travellers activate by scanning a QR code, but manual entry of SM‑DP+ + activation code is a robust fallback. Some devices and providers also support app‑based activation.Method 1: QR code (fastest for most travellers)What you need: Stable Wi‑Fi (recommended), the printed/digital QR, and your device unlocked.iPhone (iOS 17+): 1. Settings &gt; Mobile Data/Cellular &gt; Add eSIM 2. Tap Use QR Code and scan 3. Follow prompts to label the line and set default for dataAndroid (Pixel): 1. Settings &gt; Network &amp; Internet &gt; SIMs &gt; + Add SIM &gt; Download a SIM instead 2. Scan the QR and confirmSamsung (One UI 6): 1. Settings &gt; Connections &gt; SIM manager &gt; Add eSIM 2. Scan the QR and installPro tips: - Install over Wi‑Fi before you fly to avoid airport Wi‑Fi congestion. - If the camera refuses to scan, increase screen brightness or use manual entry.Method 2: Manual SM‑DP+ + activation codeWhat you need: The SM‑DP+ server address and an activation code (sometimes a confirmation code too).iPhone: 1. Settings &gt; Mobile Data/Cellular &gt; Add eSIM 2. Tap Enter Details Manually 3. Enter SM‑DP+ address and activation code; add confirmation code if requestedAndroid: 1. Go to Add eSIM (as above) 2. Choose Enter activation code or Enter details manually 3. Enter SM‑DP+ address and activation codePro tips: - If you see “No valid SM‑DP+” check for typos, hidden spaces or dashes. - Keep the activation email/PDF offline. Airplane mode plus Wi‑Fi is fine; you don’t need a physical SIM to install an eSIM.Method 3: Carrier or device appSome providers push profiles directly via their app; iPhone also supports “Convert to eSIM” and “eSIM Quick Transfer”.App‑based activations may not work if your device is region‑locked or the app geo‑restricts downloads.When you can’t scan: manual activation that just worksQR codes package the SM‑DP+ address and activation code into one scannable square. If the code is blurry, printed too small, or you’re viewing it on the same device you’re activating, use manual entry.Checklist for reliable manual activation: - Wi‑Fi connected and stable - Correct SM‑DP+ server address (copy/paste carefully) - Activation code exactly as given (case sensitive in some systems) - If asked for a “confirmation code” or “SMDP+ activation code”, that’s the same field as activation code for many providers - Time/date set automatically on your phone (TLS handshakes can fail if your clock is wrong)If you still can’t download, capture a screenshot of the error and share your EID with support. Most providers can trace the server attempt by EID and time stamp.Recovery after deletion or SIM swap: what to expectDeleting a profile or moving phones doesn’t always mean it’s gone for good. Your options depend on the provider’s policy and whether the plan has already been consumed.Common scenarios and recovery steps: - You deleted the eSIM before travelling: - Many plans can be re‑downloaded to the same device. Contact support with your EID and order reference. - You changed phones: - If the provider supports re‑download to a new EID, they’ll usually ask for the new device’s EID. Some plans are single‑use only. - You reset your phone: - iCloud/Google backups do not include the eSIM profile itself. You’ll need to re‑download or transfer it. - Your QR expired: - Ask for fresh SM‑DP+ credentials. Some providers time‑box activation links.Traveller tip: Don’t delete an eSIM until you’re certain you no longer need it (e.g., number transfer complete, data fully used, or plan expired).Moving your eSIM to a new phoneNot all providers support transfers, but when they do, these are the cleanest paths.iPhone to iPhone: eSIM Quick Transfer (best case)Requirements: iOS 16+, both devices nearby, Bluetooth/Wi‑Fi on, same Apple ID often helps.Steps: 1. On the new iPhone: Settings &gt; Mobile Data/Cellular &gt; Add eSIM 2. Tap Transfer from Nearby iPhone 3. Confirm on the old iPhone and follow promptsIf Quick Transfer isn’t offered, use your original QR/SM‑DP+ details or contact support to re‑provision.Android to Android: device tools varyPixel: Settings &gt; Network &amp; Internet &gt; SIMs &gt; Transfer or Add eSIM (if supported)Samsung: Smart Switch can move eSIM on certain models/regions; otherwise use original QR/manual activation.If transfer isn’t available, ask the provider to re‑enable download for your new EID.Cross‑platform (iPhone ↔ Android)Direct transfer isn’t supported. You’ll need re‑provisioning to the new device’s EID with fresh SM‑DP+ credentials.Before you switch phones: - Screenshot your eSIM details (ICCID, plan label) - Note both EIDs (old and new) - Ensure the plan isn’t mid‑use with roaming critical to your tripDual‑SIM travel setup: do it once, do it rightSet your travel eSIM as the Mobile Data line; keep your home SIM for calls/SMS and multi‑factor codes.iPhone: Settings &gt; Mobile Data &gt; Mobile Data &gt; choose your eSIM; turn on Data Roaming for the eSIM only.Android: Settings &gt; Network &amp; Internet/Connections &gt; SIMs/SIM manager &gt; Mobile data &gt; choose eSIM; enable Data roaming for that line.Keep “Allow Mobile Data Switching” off if you want to avoid your phone silently using your home SIM for data.APN: Most eSIMs auto‑configure. If you have no data, enter the APN from your provider’s instructions and restart.Troubleshooting: fast fixes for common activation errors“Unable to complete cellular plan change”Toggle Airplane mode on/off, reboot, and retry on strong Wi‑Fi.Ensure date/time are automatic.“Activation code invalid”Check for stray spaces; try manual entry.Confirm the code hasn’t already been redeemed or expired.Stuck on “Activating”Switch Wi‑Fi networks (captive portals can block downloads).Try another location; some corporate networks block eSIM traffic.Installed but “No Service”Enable Data Roaming for the eSIM line.Set Network Selection to Automatic.Confirm the plan is valid in your country; if you’re in the USA, see regional options like Esim United States or broader Esim North America.Data works, calls/SMS don’tYour plan may be data‑only by design (common for travel eSIMs).Profile disappeared after update/resetIt wasn’t backed up. Contact support with your EID for re‑provisioning options.Picking the right footprint for your tripChoose coverage to match your route: - Single‑country stays: e.g., Esim France, Esim Italy or Esim Spain - Multi‑country tours: Esim Western Europe simplifies roaming across borders - Transatlantic or cross‑border: Esim North America covers USA/Canada/Mexico - See all regions on DestinationsFor teams on the move, centralised purchasing and fleet management are available via For Business. Travel brands and resellers can explore co‑branded or embedded flows in our Partner Hub.Pre‑trip checklist (5 minutes)Confirm your phone is eSIM‑capable and unlockedSave your SM‑DP+ address, activation code and QR offlineNote your EID and order numberInstall on Wi‑Fi before departure; test data onceLabel your lines clearly (e.g., “Home” and “Trip – EU”)Set your eSIM as the data line; enable Data Roaming for that line onlyFAQQ1: What’s the practical difference between EID and ICCID? - EID identifies your device’s eUICC (the chip); ICCID identifies a specific eSIM profile/plan. Support might ask for both, but EID is essential for pushing or recovering a profile.Q2: Do I need to keep the QR code after activation? - Yes. Keep the QR and SM‑DP+ details until the trip is complete. Some providers allow re‑downloads; others treat the code as single‑use.Q3: Can I store multiple eSIMs and switch between them? - Most modern phones store several profiles (e.g., 5–10). You can enable one eSIM data line at a time, then switch in Settings. Delete only when you’re certain you’re done.Q4: Will eSIM activation work without Wi‑Fi? - It can work on mobile data, but Wi‑Fi is more reliable—especially during initial download. Airports and hotels with captive portals can cause issues; a private hotspot is ideal.Q5: My provider asked for my EID to “push” a profile. Is that safe? - Yes—sharing your EID is standard practice for provisioning. It lets the SM‑DP+ server target your device’s eUICC precisely.Q6: How do QR and manual activation differ from a security standpoint? - They’re equivalent. The QR just bundles the SM‑DP+ address and activation code. Manual entry uses the same secure TLS session via the LPA.Next step: choose your coverage and install ahead of your trip. Browse all regions on Destinations.

30 Oct 2025